Regarding keyword prices, what is the bid price for promoted keywords and how to come out

1.Keywords all have a starting price, and different words are different**. If you're buying a keyword that no one buys, then you just need to bid a starting price.

2.Competitive pricing is charged on a per-click basis.

You set your own amount of money.

**The higher the ranking, the higher the ranking, and vice versa.

The PPC system uses intelligent search, the system will intelligently determine the user's search request, and when the search request of the netizen is very relevant to the keyword content registered by the PPC user, it will display the customer's promotion** (or web page) on the right side of the search results page. For example, if a user searches for "I want to buy flowers", and no one in the PPC buys this keyword, the system will automatically conduct an intelligent search to find the common word "flowers" in the industry, and automatically display the bidding ranking customers of "flowers".

3.Promotion management, under the promotion management page, there is one: estimation tool, click on it.

4.Enter the page of the estimator, click the arrows of Advanced, How to set the matching method, and how to set the matching method of the estimation words will pop up.

3. Click: Promotion Management, there is a Estimation Tool at the bottom of the promotion management page, click on it.

4. Enter the "Estimator" page, and we click on the arrow of "Advanced: How to set the matching method". It will pop up: How do I set the matching method of the estimated terms?. If you want to turn it off, click: I got it. Can.

The details are as follows:

As shown in the figure below. As shown in the figure below.

There is an estimation tool on the promotion management page, which can be used.

This is not difficult, it can be done with one click

Quick pitch word assistant

Software check, convenient and fast.

Quick Auction Inquiry Software.

Keyword bidding, as a very important part of the work to promote SEM, has always been relatively difficult, **high, the cost is high, **low, and there is no clicks. So, what kind of keywords come out? What kind of word for low price?

These behaviors vary from person to person, and there is no clear measure for this. Keywords: Bid too high, burn money; Keyword bids are too low and ineffective. How do veteran drivers bid for bidding promotion?

Is there any basis or reference standard? How much to bid for the promotion of empty keywords, follow the standard of the account budget, and the daily budget of the bidding account largely determines what kind of promotion strategy is used. If the budget is small, then you can only be careful and use precision marketing and promotion:

In this case, you can find another way to try to avoid the peak time of delivery, or you can try to add some keywords that are not so strong to produce relatively low **. Use these methods to avoid wasted costs due to fierce competition. Follow the business value standard before bidding for keyword promotion, think about whether it is worth it, and it is worth spending money on the blade, bidding promotion is very money-burning, and you must consider the relevance of keywords and business to improve the quality of bidding keyword traffic.

When considering the value of keywords to do SEM promotion, the priority criteria for keyword value are: brand words, product core words, industry words, expansion words, manufacturer words, regional words, popular words, of course, specific industries and products are different, and the value standards of keywords are also different, which need to be flexibly applied and comprehensively measured. Therefore, I would like to give you the following suggestions:

For keywords with medium purchase intent, medium bidding and medium ranking are sufficient, and the conversion rate of this group of people is relatively constant. 3. Purchase decision-making stage: for high words, high bids, and high rankings of purchase intentions, the higher the ranking, the higher the conversion rate.

4. Product-related long-tail words are also high-intent words. 5. Unpopular product terms are basically not searched for by ordinary Internet users, so the intention is also very high. 6. Do everything possible to increase the traffic of brand words, brand words are unique, and the quality is the highest.

If you have the budget, you can consider improving your brand reputation, and it is best to be able to become synonymous with a certain category or item. Keyword bidding is closely related to how keywords are matched. The keyword matching criteria are mainly accurate and low-priced; High-quality word phrases, low-quality words are precise.

Adhering to the auction promotion performance standards, all optimizations that do not aim at the purpose of bidding promotion results are hooligans. The same is true for the adjustment **, all operations must be guided and purposed by the effect of the account. The optimization and adjustment of the auction account is based on the comparison of periodic data, and the premise is to achieve improved conversion performance.

If you want to know how to improve the effect of bidding promotion, you can read the article on this site: Follow the industry rules and standardsEach industry has its own industry norms and different rules. There are off-peak seasons, periods with high or low search volumes, and periods with good or bad conversions, all of which are factors that affect keyword bidding.

Bid according to your search terms and competitors' **, adjust the price, no matter how you adjust, don't drop the ** of the core words, let him stabilize in a range, and don't have half an hour or an hour to look at the ranking and search terms to adjust the price.

Depending on the current number of ads and bids

Quick investment price adjustment software, bidding flying