Keyword optimization, how to optimize keywords

Keyword optimization tips.

1. Location layout.

The layout of keywords is also very important, keywords are the core of an article, and the importance of keywords is self-evident. If a keyword appears in an important position or takes an important format, the spider will give it higher weight, so when optimizing it, you should pay attention to the position layout of the keyword. You can't blindly lay out or add keywords, which will outweigh the losses.

According to my experience, the weight of the first keyword in the title is often higher than the ranking that appears in the back.

2. Density. There are different opinions on the density of keywords, and there is no fixed standard so far, so every webmaster is always a little hesitant when dealing with keyword density. Under normal circumstances, as long as the keyword distribution is more reasonable and natural, there will generally be no problem, even if it does not meet the above standard, it doesn't matter, the search engine will also give you a higher ranking for this page.

3. In the content of the web page.

The appearance of keywords in the content of the web page is also very logical, and it is enough to use bold font and italics to emphasize the keywords. This will not only attract the attention of the viewer, but also get the attention of the search engine. You can also put keywords at the very bottom of the page, which of course should be logical, grammatical, and user-friendly.

1. The content of the web page itself should be closely related to the keywords, and the selected keywords should be ** or the summary or relevance of the web page content, and the keywords and the content should not be too far apart, or just choose the keywords with relatively large traffic, so that the ** or the page ranking will not be very good.

2. The density of the sliding key words in the web content should be moderate, and it is important not to optimize for the sake of optimization, which will be counterproductive. And don't compromise the user's experience in order to please search engines.

3. The position of the keyword should be selected appropriately, different positions, the weight of the keyword is not the same, and the weight of the head and left part of the page is generally higher.

4. The novelty of the web content, which refers to the original content and high-quality content, search engines want to search for new articles, or relatively high-quality articles. Such an inclusion effect, the weight of Huixinla and ** will also be increased.

5. Use labels appropriately, mainly in bold, description, etc. Add important sections in your web pages.

engine

The abbreviation of optimization in English is a long-term summary of search engine inclusion and ranking rules, which adjusts the program, content, section, layout, etc., so that it is easier to be included in search engines and occupies a favorable position in the ranking of relevant keywords in search engines. In foreign countries, SEO is already a relatively mature industry, while in China it is still in its infancy and development stage. It can be explained from two aspects in the narrow sense and the broad sense, that is, the optimization technology in the narrow sense, that is, search engine optimization, that is, to make the design suitable for search engine retrieval and meet the indicators of search engine ranking, so as to obtain a high ranking in search engine retrieval and enhance the effect of search engine marketing.

The factors considered in the generalized optimization are not only the search engine, but also the characteristics that fully meet the needs of users, clear navigation, perfect help, etc., on this basis, so that the best functions and information can be used. That is, based on the enterprise, establish a good relationship with network service providers (such as search engines, etc.), partners, partners, customers, merchants, sellers and other factors in the network marketing environment.

Third, when we have multiple keywords ranked, the purpose of the station appears, which keyword can bring us more traffic, more conversion rate, these good, high conversion rate keywords naturally need more attention from us. After all, the stationmaster does the station for the purpose of making money.

If it still needs to be subdivided, it can be roughly divided into ten points of rock yards:

1. Before starting construction, you need to select the key words before the bridge and expand it. A common way to do this is to enter an extended keyword into the search box and look at the relevant pages to determine the degree of keyword competition.

5. Do long-tail keywords in the content page, long-tail keywords are better than a quantity, and the quantity is used to drive the target keywords. It's like a pyramid, slowly piling up from the bottom to the top, piling up the target keywords to the top.

10. Analyze competitors: The top 3 need to analyze its scale, volume, and content page. Generally, long-tail keywords exist in the content page, and we need to see whether these articles are original or original, or even **.

With the rapid development of the Internet, online entertainment has become a hobby for many people. According to surveys, by 2016, the number of Internet users in China had exceeded 100 million, and more than half of the Chinese were using the Internet. So there's a huge business opportunity on the Internet.

Many businessmen saw this business opportunity and began to enter the Internet.

But I have to say that the huge business opportunities of the Internet are undeniable, and of course, China's Internet is already a tripartite country. , Tencent, Alibaba, these are the three very largest companies on the Chinese Internet. Of course, although the starting point of these three is different, but their achievements are already extraordinary, their success is in their own **, have their own territory, they are all starting from their own **, if you are a businessman who wants to develop on the Internet, then you do your own **, others are looking for your goods, as long as you enter the relevant keywords can be found, that is, the user enters a word sentence, as the content of the search, the search engine according to the content of the search results.

It is the carrier of creative ideas in scientific research, and its primary task is to transmit scientific research information, and it also has the significance of cultural storage and cultural accumulation. Whether it is from the perspective of transmitting information or storing information, the indexing of subject headings or keywords will bring great convenience to the storage and retrieval of literature. Therefore, on September 13, 1983, the National Bureau of Standards issued the Rules for Indexing the Subject of Literature (GB3860 83 document), which stipulates the rules for the selection, indexing and assembly of subject words for the analysis of literature topics.

For more than a decade, most natural science journals** have subject headings or keywords attached to them, while liberal arts journals have just started and to varying degrees. In my work, I found that the indexing of many academic keywords was not standardized, that is, it was not suitable for "degree".

1. Know yourself and know your value.

It must be optimized from the perspective of the information value of the page itself, rather than from the perspective of keywords, so as to be professional and high-quality, which can help users solve certain problems.

For example, Wuhan SEO 100,000 whys is a typical SEO network marketing professional**, and its web content is basically the topic of SEO network marketing.

Look for it from the user's point of view.

**There will inevitably be a main keyword, a sub-keyword, a classification keyword, a webmaster long-tail keyword, etc. The layout should be optimized in combination with the ** structure, the main keyword must be optimized on the homepage, the long-tail keywords must be placed on the ** content page, and then the secondary keywords should be placed on other pages.

From the perspective of user experience, a content page can only have one title, and it is good to try to be simple and directly hit the user's pain points.

Content page article titles are labeled with the highest authority.

Proper bolding.

Win the attention of users and do a good job in the optimization and construction of related link keywords on the terminal page, the advantage of this is to increase the depth of access and make users more attached, so that they can always be more engaged.