Which of the following should not be the basis for selecting the best new product idea?

Which of the following should not be the basis for selecting the best new product idea: (Answer: d) a. Future market potential;

b. The cost of new products and the capacity of equipment;

c. Guarantee of raw materials for new products;

d. The size of the new product.

1 other.

Tianwei Liang ° Marketing Principles and Practice Questions:

Which of the following should not be the basis for selecting the best new product idea: (d) a. future market potential;

b. The cost of new products and the capacity of equipment;

c. Guarantee of raw materials for new products;

d. The size of the new product.

Answer: Select D

The cost of new products and the strength of the equipment, the profitability of the new products, the future market potential, and the guarantee of raw materials for new products

The basic procedures for new product development are:

1. Investigation and research stage: The purpose of developing new products is to meet the needs of society and users. The user's requirements are the main basis for the selection and decision of new product development.

This stage is mainly to put forward the new product idea and the development idea and overall plan of the new product in terms of principle, structure, function, material and process.

2. The conception and creativity stage of new product development: new product development is an innovative activity, and product creativity is the key to developing new products. At this stage, it is necessary to fully consider the user's requirements and competitors' trends according to the market demand grasped by the social survey and the company's own conditions, and put forward the ideas and ideas for the development of new products in a targeted manner.

Product creativity plays a crucial role in the success of new product development.

3. New product design stage: product design refers to the preparation and management of a series of technical work from determining the product design task book to determining the product structure, which is an important part of product development and the beginning of the product production process, and must strictly follow the "three-stage design" procedure.

4. New product trial production and evaluation and appraisal stage: the new product trial production stage is divided into sample trial production and small batch trial production stage.

Summary. Premium brands are easy to get into the activation domain. The consciousness domain can be further divided into 3 sub-domains, namely the activation domain, the lazy domain, and the exclusion domain.

The activation domain consists of a product or brand that is further considered in the Alternative Brands. From the outset, consumers are satisfied with the brands in the activation domain, and the information collection will focus on how these brands perform on specific evaluation criteria. If the activation domain is not formed or there is a lack of confidence in the brand in the activation domain, consumers may do external information gathering and eventually form a complete activation domain.

Hello, those products that are further considered as alternatives enter the activation domain of the consumer.

Activate the domain. Premium brands are easy to get into the activation domain. The consciousness domain can be further divided into 3 sub-domains, namely the activation domain, the lazy domain, and the exclusion domain.

The activation domain consists of a product or brand that is further considered in the Alternative Brands. From the outset, consumers are satisfied with the brands in the activation domain, and the information collection will focus on how these brands perform on specific evaluation criteria. If the activation domain is not formed or there is a lack of confidence in the brand in the activation domain, the consumer credit tenant may judge the external information collection and eventually form a complete activation domain.

Nike case study.

It's not uncommon to see celebrities wearing Nike in magazines and social occasions, and the sports stars packaged by Nike have long been hugely profitable. Beginning in 1984, Nike began packaging Jordan. This action was undoubtedly very successful, and when Jordan won the final dunk of the championship, Nike made Jordan's dunk into a wide 3 5 page notice.

Nike became the market leader. For them to defeat Adidas, Puma and other three giants that year, the head of the hood with slippery bends of the sporting goods companies won the sales of the guard. Talk about boredom.

Generally speaking, when a company launches a new product, it is appropriate to use a decentralized marketing strategy. 1.Decentralized management centered on profit division.

That is, the whole enterprise is divided into a number of business units with independent operational autonomy centered on profits, so as to achieve the total profit target of the enterprise. 2.Decentralized management centered on market segmentation.

That is, some large enterprises divide a number of relatively independent business entities according to the different characteristics of the regional market to carry out decentralized independent operation. Xiangchi 3Product-centric decentralized management.

That is, according to the backbone of the business of the business unit divided into business units, each business unit is responsible for the development of products, production, to the sales of all links, to form a system, independent operation.

Summary. Hello, Expected Value Theory The expected value theory is one of the most influential theories in motivational psychology. According to this theory, an individual's motivation to complete various tasks is determined by his expectation of the likelihood of success of the task and the value assigned to the task.

The more likely an individual is to achieve a goal, the greater the motivation to get from that goal, and the stronger the motivation to complete the task.

What are the types of users of new products? What countermeasures should be taken when promoting new products?

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Hello, what is the new product?

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Hello, please describe the question you would like to ask.

What are the types of users of the new product?

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Hello, the rights and obligations of the users of the product, according to the nature of the use of the product, can be divided into two categories: one refers to the purchase and use of goods for the needs of life consumption or accept the service of the individual and unit, that is, the commonly known consumers. The other category refers to the unit that purchases or uses goods or receives services for work and production needs, which generally refers to enterprises or organizations.

Briefly describe the research objects of consumer psychology.

Hello, the subject of consumer psychology.

Consumer psychology takes the generation, development and law of consumer bending psychology in market activities as the research object of the discipline, specifically focusing on the following aspects.

1) The phenomenon of consumer psychology in marketing activities.

2) Psychological phenomena in consumer purchasing behavior.

3) the general law of mental activity of consumption.

What is Hope – Theory of Value.

Expectation – Theory of Value.

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Hello, Expected Value Theory The expected value theory is one of the most influential theories in the psychology of the Expected Value Theory. According to this theory, an individual's motivation to complete various tasks is determined by his expectation of the likelihood of success of the task and the value of his absolute sensitivity to the task. The more likely an individual is to achieve a goal, the greater the motivation to get from that goal, and the stronger the motivation to complete the task.

Summary. 1) There are four types of users of new products: Early adopters.

It refers to the first batch of consumers who use new products, and they pursue the novelty, leadership, and sense of the times of new products. Early Ones. Refers to consumers who use new products immediately after the first ones, and they are looking for the practicality and convenience of new products.

Late-stage. Refers to consumers who are the last to use a new product after it has been widely used, and they pursue the basic functions of the new product. Retarded.

Refers to consumers who do not use new products. (2) The corresponding countermeasures that should be taken when promoting new products: Do a good job in advertising.

Adopt a variety of ** means. Improve after-sales service and eliminate all kinds of doubts of consumers.

What are the types of users of new products? What countermeasures should be taken when promoting new products?

1) There are four types of users of new products: Early adopters. It refers to the first batch of consumers who use new products, and they pursue the new heterogeneity, leadership, and sense of the times of new products.

Early Ones. Refers to consumers who use new products immediately after the first ones, and they are looking for the practicality and convenience of new products. Late-stage.

It refers to the last consumer who uses a new product after it has been widely used, and they pursue the basic functions of the new product. Retarded. Refers to consumers who do not use new products.

2) The corresponding policy should be taken when promoting new products: Do a good job in advertising. Adopt a variety of ** means.

Improve after-sales service and eliminate all kinds of doubts of consumers.

Can you elaborate on that a little bit more?

1) There are four types of users of new products: Early adopters. It refers to the first batch of consumers who use new products, and they pursue the new heterogeneity, leadership, and sense of the times of new products.

Early Ones. Refers to consumers who use new products immediately after the first ones, and they are looking for the practicality and convenience of new products. Late-stage.

It refers to the last consumer who uses a new product after it has been widely used, and they pursue the basic functions of the new product. Retarded. Refers to consumers who do not use new products.

2) The corresponding policy should be taken when promoting new products: Do a good job in advertising. Adopt a variety of ** means.

Improve after-sales service and eliminate all kinds of doubts of consumers.

Principles and Practice of Marketing Exam Questions:

Which of the following should not be the basis for selecting the best new product idea: (d) a. future market potential;

b. The cost of new products and the capacity of equipment;

c. Guarantee of raw materials for new products;

d. The size of the new product.

Answer: Select D

Theoretically, any living plant cell with an intact nucleus is totipotent and can regenerate intact plants if the conditions are right. So, explants can be plant cells, tissues, or organs, or even protoplasts. Because the responses of different plant species and different organs of the same plant to induction conditions are inconsistent, some parts have a high success rate of induction, some parts are difficult to dedifferentiate, and some even if they are dedifferentiated, the frequency of redifferentiation is very low, and the buds do not grow roots, or the roots do not grow shoots.

Therefore, it is necessary to select the part that is most likely to express the versatility in production practice to reduce production costs. Generally, stem segments, shoot tips, leaves, anthers, etc. are selected as explants for tissue culture and rapid propagation. The selection of explants was mainly based on the genotype, physiological state, season and location of the plant.

1.Plant genotype.

The ease of tissue culture of plants is related to the genotype of the plant. In general, herbaceous plants are more prone to woody plants; Dicotyledons tend to be monocots. Therefore, the selection of excellent or special genotypes with certain representative genotypes can improve the success rate of tissue culture and increase its practical value.

2.Physiological status.

The physiological state and developmental age of explants directly affect the morphogenesis of plants in vitro culture. The younger and shorter the tissue, the higher the morphogenetic ability, and the more successful the tissue culture.

3.Season.

Explants are best selected at the beginning of the growth season, and if they are selected at the end of growth or have entered the dormant stage, the explants will be sluggish or unresponsive to induction. For example, lily scale explants are easy to form small bulbs in spring and autumn, but difficult to form small bulbs in summer and winter.

4.The growth of the plant.

Growing strong organs or tissues have strong metabolism and strong regenerative ability, and culture is easy to succeed.

5.Where the material was taken.

When determining the location of the material, on the one hand, it is necessary to consider whether the culture material is the best and easy to become seedlings; On the other hand, it is necessary to consider whether the culture pathway of callus produced by dedifferentiation will cause undesirable variation and lose the excellent traits of the original variety. For plants that are difficult to cultivate, it is best to compare the induction and differentiation ability of each part in the case of a large number of culture materials, so as to ensure both quality and quantity.

6.Explant size.

The size of the explant should be chosen according to the purpose of the culture. If it is embryo culture or virus removal, the explant crude tremor should be small; If rapid propagation is performing, the explants should be large. However, the explants are too large, and the disinfection is often not thorough, which is easy to cause pollution; If it is too small, it is difficult to survive in vitro culture.

In general, the size of the explant is appropriate. Specifically, the leaves and petals are about 5 mm 5 mm, the stem segment is about 1 2 nodes long, and the stem apical meristem has 1 2 leaf primordiums, and the size is about the same. Elite Pentagon Field.

1) The selection of the base benchmark system has nothing to do with the number of cavities required for use. Regardless of whether you choose the base hole system or the base shaft system, you can achieve the desired purpose and achieve the matching nature. (2) From the economy and structure of the process.