Do you know Jiang Xiaobai, the Internet celebrity liquor ?

Is the peach flavor delicious?

Drinking, not drinking, is a story.

For the first time in his life, he drank liquor and drank Jiang Xiaobai with his most beloved person. So I think it's delicious. When you drink it later, it becomes bitter.

I don't know if the wine is good or not, because I don't know how to drink, but it's definitely a responsible business.

<>Recently, the Jiang Xiaobai trademark case that has lasted for many years has finally come to an end, and Jiang Xiaobai's No. 10325554 trademark is not allowed to be used, and the remaining more than 100 products can continue to be used.

Jiang Xiaobai can be said to be the Internet celebrity myth of the liquor industry, Jiang Xiaobai can be said to have seized the market, liquor has always been the preference of middle-aged and elderly people, few young people like to drink liquor, Jiang Xiaobai just took a fancy to this, entered the interior of young people, and quickly seized this batch of markets, Jiang Xiaobai with excellent copywriting, compared with other liquor, the lighter taste attracted the attention of young people. For a long time, young people have not been the sales group of the liquor industry, and this group has always been ignored by the liquor industry. But Jiang Xiaobai did the opposite, young people are a neglected group, but it is also a business opportunity.

But the same Jiang Xiaobai's development still has a lot of deficiencies, Jiang Xiaobai's positioning is the youth group, but most of the buyers in the liquor market are middle-aged and elderly, most of the young people prefer to drink beer, cocktails, for Jiang Xiaobai may be more of a sense of novelty, it is difficult to form a fixed customer, this is also the shortcomings that Jiang Xiaobai has to face, Jiang Xiaobai wants to develop for a long time, must have its characteristics, expand the sales group.

Jiang Xiaobai is not good. This kind of wine is relatively easy to eat for people who don't understand alcohol, but the flavor is slightly less than satisfactory. However, light drinking groups, whether it tastes good or not, will not care too much, easy to eat is the most important, after all, people buy feelings.

In order to take care of young people who rarely drink, want to be lively or have temporary consumption needs, Jiang Xiaobai is easier to eat, but the taste is bland, lacks aftertaste and layering, and completely loses the taste and flavor of traditional liquor.

Chongqing.

The origin of Jiang Xiaobai is located in Jiangji Winery in Baisha Town, Jiangjin, Chongqing, which is the birthplace of Jiangjin sorghum wine. On the bank of the Yangtze River, "winemaking by the river, with the river as the memory", so it is called Jiangji Winery. Jiangji Winery improves and innovates on the basis of inheriting the traditional solid-state fermentation sorghum wine technology, and brews and produces Chongqing sorghum wine.

At present, Jiang Kee Winery has developed four flavor lines: pure drink, light drink, handmade craft brewing and mixed drink, and its products cover different categories such as "Jiang Xiaobai" sorghum wine, "Meijian" green plum wine and "Lingyi" rice wine.

Jiang Kee Winery is composed of Jiang Xiaobai Sorghum Industrial Park, Brewing Base, Jiang Xiaobai Sorghum Museum and other plates, and is a sorghum wine industry chain enterprise integrating sorghum planting, process research and development, brewing, storage, logistics and sales, connecting upstream and downstream industries.

Jiang Xiaobai's characteristics.

An important characteristic of Jiang Xiaobai is purity, which is also the body characteristic that Jiang Xiaobai has been pursuing, pure, pure and without miscellaneous taste. In addition, it is clear, fragrant and elegant, and Qingyuan Qingzheng, which can better reflect the characteristics of fragrance and have a long-lasting and elegant feeling compared to other liquors.

In addition, this product also has the characteristics of "harmony", the harmony of taste and aroma, wine and food, which is indeed an incomparable advantage of other fragrance types. There are many consumers who believe that in the process of tasting Jiang Xiao Platinum Gai, they will also be able to feel the "rhyme", and its wine has an elegant temperament, not strong, not vulgar, not flattering, and it is a better expression of taste.

Where is Jiang Xiaobai produced?

Jiang Xiaobai's winemaking base is Jiang Ji Winery, which is located in Baisha Town, Jiangjin District, Chongqing City, the main production area of Xiaoqu sorghum wine in China and a famous historical and cultural town. Jiang Kee Winery is an international contemporary Chinese winery, committed to promoting the liqueurization, internationalization and fashion of Chinese wine, and realizing the "old taste and new taste" of traditional Chinese wine.

What kind of wine is Jiang Xiaobai Where is Jiang Xiaobai produced.

When did Jiang Xiaobai come out.

In 2011, Tao Shiquan founded Jiang Xiaobai. In March 2012, the Jiang Xiaobai brand made its debut in the industry and launched the first simple sorghum liquor "I am Jiang Xiaobai". Chongqing Jiangxiaobai Liquor Co., Ltd. is a comprehensive liquor company integrating sorghum breeding, ecological agricultural planting, technology research and development, brewing and distillation, sub-packaging production, brand management, market sales, modern logistics and e-commerce, with a complete industrial chain layout.

What kind of wine is Jiang Xiaobai Where is Jiang Xiaobai produced.

Characteristics of Jiang Xiaobai's brewing process.

The brewing of baijiu is inseparable from the natural geography of the local area. In order to trace the origin, Jiang Xiaobai located the liquor base - "Jiang Ji Winery" in the birthplace of Xiaoqu fragrant liquor - Baisha Ancient Town, Jiangjin District, Chongqing. Baisha Ancient Town has a long history, as early as the Eastern Han Dynasty, there were people living there, and the Yuan Dynasty set up a town; The soil here is rich in trace elements that contribute to human health, including an average amount of selenium.

Jiang Xiaobai brews Xiaoqu fragrant sorghum liquor according to the traditional solid-state fermentation process, and the raw material is made of high-quality red-skinned glutinous sorghum produced in Bashu as a single raw material. A single red-skinned glutinous sorghum and a special koji herb are pure fermented in the slate cellar pond, and finally Jiang Xiaobai's simple sorghum liquor with pure taste and pure aroma is brewed.

Jiang Xiaobai with red wine is called Lover's Crane Top Red. There is also a kind of ridicule about Jiang Xiaobai and Red Bull on the wine table, called: "Red Bull Sprite Niulan Mountain, not lonely on Huangquan Road."

Red wine, foreign wine, wine, take a walk on the road of reincarnation. Moutai Fenjiu is a two-pot head, and he does not bow his head in front of the king of Hades. Yanjing Harbin Beer Wuliangye, since then there has been no day and night.

Mix another bottle of Jiang Xiaobai, and say goodbye in this life and this life. ”

Brand introductionJiang Xiaobai is a naturally fermented and distilled sorghum liquor brand brewed and produced by Jiangji Winery, a subsidiary of Chongqing Jiangxiaobai Liquor Industry. Jiang Xiaobai is committed to the rebirth of the old taste of traditional Chongqing sorghum liquor, with the brand concept of "I am Jiang Xiaobai, life is very simple", adheres to the anti-luxury product concept of "simple packaging, refined wine", adheres to the brand spirit of "simple and pure, maverick", and continues to create the brand IP of "I am Jiang Xiaobai" to interact with users, and continue to promote the fashion and internationalization of traditional Chinese wine and wine brands.