What s the most creative ad copy you ve ever seen?

Take a look at Durex's ads and copywriting, each one of which is a classic.

One small step forward, one giant leap for civilization.

Conscience, ingenuity, must be made in China. Water Linglong intelligent pump.

He's good, I'm good, Huiyuan Kidney Treasure.

Zhenyun Natural Pure Disposable Bottled Water, Life Only Once,

A thousand dollars can't buy a good pair of glasses, but it can buy Bill Gates's eyes. --Eslite Bookstore.

I think the most creative ad copy should be: Have your own ideas, and then add more innovation and combine various technologies.

This year, there will be no gifts for the holidays, and only brain platinum will be accepted for gifts.

Drink to win wine, nine wins the world, you want to win too!

One small step forward, one giant leap for civilization.

I think I've seen the most creative ad copy, and there's actually a lot of it, like. The kind of case that is particularly successful.

The most creative ad copy I've ever seen is Coca-Cola's commercials, and I think each of his ads is particularly interesting.

The most creative advertisement I have ever seen is the advertisement of Kangmei Pharmaceutical, which is combined in the form of a song and a micro-film.

There are many new places that are more in line with the times, and they can also follow the pace of the times, and they can also get some relatively new things to do according to the preferences of some young people.

1. Charge for 5 minutes and talk for 2 hours. --oppo2, China Mobile communication card, while plowing the field while playing. 3. Millet, born for fever.

4. You may not be outstanding, but you are certainly different. 5, Shenzhou line, I look at the line 6, nutrition is still steamed--- real kung fu 7, online shopping enjoy dangdang--- dangdang.

I've seen a lot of creative ad copy, and these copies are different from the culture we usually feel, so I think these copies are very creative and people will be very happy to see them.

The most creative advertising strategy I've ever seen is to save water, and it's everyone's responsibility.

I think this creative advertising copy is Coca-Cola, and the advertising copy shot by Sprite is also very popular.

1. Creativity is an important feature of advertising, and advertising creativity must have the characteristics of disseminating information, accelerating circulation, improving the visibility of enterprises and products, and being conducive to competition. Its purpose is to promote sales, and the means it uses are art (painting, photography), and it has four characteristics: timeliness, suitability, suitability, and place.

2. Advertising creative copywriting is the soul of the whole advertisement, which is in accordance with the intention of the advertiser, through a series of procedures and links such as theme creativity, structure, word choice, etc., through the understanding of the product and the expression of words, the specific content of the advertising information is composed, so as to achieve the ultimate goal of attracting and inducing purchases.

3. The creation of advertising creative copywriting is divided into the preparation stage, the comprehensive analysis stage, the conception stage, and the finalization stage. Advertising planning is a kind of priority, advance and guiding activity, which is to implement the program of advertising action, and its strict logic and careful planning are important characteristics of modern advertising. Advertising planning is a kind of wit and courage activities, if advertisers can use wisdom, good at calculating methods, in modern advertising activities, can strategize, win a thousand miles.

4. Advertising planning is based on the marketing plan and objectives of the advertiser, on the basis of market research, in accordance with the overall strategy and tactics of the advertising campaign for forward-looking planning, for the whole process of proposing advertising decisions, implementing advertising decisions, and testing advertising decisions to make advance consideration and assumptions.

5. Event planning is the pre-planning and design of various commercial activities, performing arts activities, and cultural activities, so that the activities can be carried out smoothly to achieve the purpose of the event organizers and produce certain benefits.

1. First of all, you have to digest the information of the product and the market that disturbs the spring, and then you use no more than 20-30 words to describe the product, these 20 words should include the characteristics of the product, the function, the target consumer group, and the spiritual enjoyment of the four aspects of the content.

2. Then you have to ask yourself: What should I promise to my consumers? It's important to note that no one will buy anything from you without a promise, and the more specific the promise, the better.

Make you beautiful" promise is not as powerful as "let you save 10 yuan"! Don't write down promises that even you can't believe, what kind of forest type does your commitment rely on*** You should consider it clearly in the copywriting.

3. With these two points, you can determine a core idea, also known as bigidea. This core idea is very simple, the second is that it can be extended into a series of advertisements is very strong, and the third is very original, which can wake up many consumers who are indifferent and indifferent, which I will talk about later when I talk about creative methods.

4. The most important thing for an advertisement is the title, the title is well written, the ad wins 70%-90%, the title is afraid of creativity, please grasp the three basic points:

1) The story title has an attractive story that will attract people to read the text carefully, such as "Unexpectedly, a racing car drove into the kitchen", which is our advertisement for the "racing family" of the fire king 97** burner stove, and the "racing car" into the "kitchen" produced a story and attracted people's interest in watching the advertisement.

2) Novelty: An advertisement that can arouse people's curiosity will attract many people. The headline of the ad must be novel.

3) News: Everyone loves to watch the news, and the headline written like news will attract people's attention. In order to write a good ad, be sure to write more than 15 headlines before you start writing the main text, and then choose one of them that is full of ideas.

Buy a condom, a Durex sales: don't use JSB. I asked why. She said, "Don't you feel small?"

All I have to say is: Yes.