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Anonymous users2024-02-11The book is divided into 4 chapters and 11 chapters, namely: Part 1 Introduction, including chapters 1-2, Part 2 Technology, including chapters 3-4, Part 3 Application, including chapters 5-9, and Part 4 Integration, including chapters 10-11.
In the introduction, it mainly introduces the concept, function and classification of e-commerce, the difference between e-commerce and traditional commerce, why enterprises carry out e-commerce activities and what are the benefits of implementing e-commerce, and also includes the introduction of the basic process of e-commerce, the participants and various transaction modes. Through the study of the introduction, students will have an understanding of the basic content and scope of e-commerce, and lay a foundation for the learning of the following content.
The content of the technical chapter mainly deals with the network technology basis of e-commerce and the key case issues in e-commerce activities. The foundation of network technology mainly includes the composition of computer systems, network and Internet knowledge, network protocols and other e-commerce technical knowledge. The case study of e-commerce mainly discusses various issues related to e-commerce cases, including an overview of e-commerce security, security threat prevention measures, encryption and identity verification, privacy, and so on.
In the application chapter, it mainly introduces what kind of payment methods and what methods are used by enterprises and consumers to conduct e-commerce transactions. In Chapter 5, the electronic payment methods corresponding to the traditional payment methods such as electronic cash, electronic check, bank card online payment, small amount and smart card are introduced, and the deception and fraud phenomena of electronic payment are discussed, as well as how to identify the authenticity and prevent it, and the origin, current situation and existing problems of online banking are understood. Through the study of Chapter 6, students will understand the changes in the business philosophy of enterprises in the e-commerce environment and be familiar with the strategies of enterprises implementing e-commerce. Understand the basic tease process of enterprise e-commerce construction.
Through the study of Chapter 7, students will be able to grasp the concepts and characteristics of online retailing, be familiar with the pricing methods of online goods, and understand the main problems existing in online shopping. Chapters 8 and 9 introduce the methods of buying and selling online from the perspective of businesses and consumers, respectively. Internet marketing mainly introduces the methods of network surveys and online advertising, as well as several commonly used network marketing methods.
In the chapter on online auctions, the main types of auctions and their key features are introduced, and students are required to be familiar with the types and methods of online auctions, and understand the differences between them and traditional auctions. Master the basics of online auctions.
In the integration chapter, the most popular e-commerce solutions are highlighted, including customer relationship management (CRM), chain management (SCM), enterprise model resource planning (ERP), and mobile e-commerce. In the integration chapter, the current situation of global e-commerce legislation and the relevant laws and regulations of China's e-commerce are introduced.
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Anonymous users2024-02-10Title: E-Commerce Apps.
ISBN: 7-113-12094
Pricing: Yuan. Publication Date:
Publisher: China Railway Publishing House Chapter 1 Online Stores and Online Shopping.
Chapter 2: What is E-Commerce?
Chapter 3 E-Commerce**.
Chapter 4 How to Start an Online Shop.
Chapter 5 How to Conduct Online Marketing.
Chapter 6 How to ensure the security of e-commerce transactions.
Chapter 7 E-Commerce Logistics Management.
Chapter 8 Online Employment.
Chapter 9 E-Commerce Law and Professional Ethics.
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Anonymous users2024-02-09Chapter 1: E-Commerce Overview.
Chapter 2: The Technology Fundamentals of E-Commerce.
Chapter 3 Online Retailing.
Chapter 4 Online Auctions.
Chapter 6 Online Advertising.
Chapter 7: B2B E-commerce.
Chapter 8: E-Commerce Models.
Chapter 9 E-Commerce System Analysis and Design Methods.
Chapter 10 Security of E-Commerce Systems.
Chapter 11 E-Commerce Payment Tools.
Chapter 12 E-Commerce Development and Application Environment – Legal and Ethical Issues in E-Commerce Operations.
Appendix Internet Laws and Regulations in China.
Primary references.
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Anonymous users2024-02-08Chapter 1 Basic Knowledge of E-commerce.
Section 1 Basic Concepts of E-commerce.
Section 2: Basic Models of E-Commerce.
Section 3: Case Studies of E-commerce.
Chapter II: Common Technologies for E-Commerce.
Section 1: E-commerce Network Technology.
Section 2 Web Technology.
Section 3: Database Technology.
Chapter III: E-commerce Web Page Production Technology.
Section 1 Fundamentals of Web Design.
Section 2 Creation of Simple Web Pages.
Section 3 Use images and animations to beautify web pages.
Chapter IV: Network Marketing.
Section 1 Basics of Internet Marketing.
Section 2 Network Marketing Market Research.
Section 3 Network**.
Section 4 Strategies for Internet Marketing.
Section 5 Online Documents and Electronic Contracts.
Chapter 5 Basic Knowledge of Electronic Payment.
Section 1: Basic Concepts of Electronic Payment.
Section 2 Electronic Payment Methods.
Section 3: Other new types of payment instruments.
Chapter VI: Security in E-Commerce.
Section 1: Security Issues in Electronic Commerce.
Section 2 Overview of Computer Viruses.
Section 3: Firewall Technology.
Section 4: Data Encryption Technology.
Section 5: E-commerce Authentication Technologies.
Chapter VII E-commerce Logistics.
Section 1 Overview of E-commerce Logistics.
Section 2 Basic elements of e-commerce logistics.
Section 3 E-commerce logistics technology.
Section 4 E-commerce logistics model.
Chapter VIII: E-Commerce Law.
Section 1: Specific types of legal issues in e-commerce.
Section 2: Overview of legislation on e-commerce.
Section 3: Legal Norms for E-Commerce Transactions.
Section 4: Legal Norms for Intellectual Property Rights in Electronic Commerce.
Section 5: Legal Norms for E-Commerce Security.
Section 6: Legal Norms Concerning Cybercrime.
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Anonymous users2024-02-07E-commerce tutorials.
OverviewI personally think that the electronic business Lu Duan Zheng Wu is still a relatively new industry in China, and almost all the things related to computers have been learned. In addition, I also studied some of the majors that originally belonged to the Department of Business Administration. For example, economics, accounting, etc.
Of course, due to my limited level, my views must have many deficiencies, and my views must have many deficiencies, and I hope that the big fire scatterers will criticize and correct them.
From the advent of the Internet to the present, if we take a closer look, we will find that e-commerce basically goes through three stages: >>>More
Industry prospects: In Q1 2017, the number of online shopping users in China has exceeded 100 million. And online shopping is constantly penetrating from the PC to the mobile terminal. >>>More
There are several main factors:
1. Unbalanced development of industries and regions. >>>More
E-commerce can be divided into different types according to different business models or business methods, as follows: >>>More
At present, the employment rate is still very high, the e-commerce field has broad prospects, in the Internet era, online than offline advantages are obvious, B2B e-commerce field is also constantly rising, choose e-commerce, very promising.