A collection of heartfelt publicity copywriting for public welfare activities

First, to do this well, first of all, what is the publicity copy of public welfare activities?

Copywriting is a medium of communication and expression, such as: introducing a product, a brand, a function, and saying a word. Life is full of copywriting, all the information you see in a day, all kinds of online advertisements, roadside billboards, menus in restaurants and bars.

The core of the publicity copy of public welfare activities is to start from the perspective of the target group of the audience, explain things clearly, and the copywriting should resonate with the emotions of the rescued party, so that they are willing to participate in the activities.

Second, there must be a question:

1.Since the public welfare activity publicity copy, who is the target group of our public welfare activity publicity copy?

2.And how to communicate? In order to achieve the purpose of public welfare activities (that is, how to explain this matter to the target group and produce corresponding actions).

1.Product value mining and design, product description.

2.Dig into the needs of the target population.

3.Value refinement, value proposition design.

Fourth, how to write the publicity copy of public welfare activities, there are 5 key points for thinking and conception.

1.Design and determine the expression logic of the copy.

2.What are the ideas of copywriting marketing.

3.If it is a long copy, it is necessary to design the sales process, and if it is a short copy, it is the design of the reason for action or the reason for purchase.

4.Copywriting title, copywriting scene construction, copywriting finishing.

5.Familiarize yourself with the type of copywriting presentation for copywriting promotion channels.

Fifth, the key points of review.

1.Whether the copywriting effect can achieve the purpose.

2.Whether the copywriting with pictures is appropriate.

3.Whether the value proposition is unified or not, the core value proposition appeal should be clear.

4.Long copywriting needs to review the title of the copy, preferably to build the copywriting scene, and pay attention to the finish.

5.Short copywriting methods are lacking: topic + value proposition + reason to buy reason to act Remember your reasons.

How to design a public service copy? When designing public service advertisements, the content of the text is generally involved, but if you want to design it well, you need to deal with the copywriting, for example, the public welfare publicity materials let the socks only slip the text to say, and the public service advertisements need to have a certain amount of creativity, so how to write the content of the copy? Here's a simple way to share the key points of the following copy.

1. The content and font, size, color, font and position of the copy. Second, the font design, the font selection of public service advertisements needs to be designed according to the theme of the advertisement, and the words are generally in round and bold font. You can choose the right font according to the different choices of the ad theme.

For example, when we do public service advertisements, we can choose to use more prominent ones.

1. Public welfare activities Wenzao rough case:

Stretch out a warm hand and open the door of love.

Hold up the hope of tomorrow with our love.

The big stage of love, it is more exciting with you.

Great love and good deeds, holding hands with you, me and him; Compassion for the people, together for modernization.

Spread love and achieve the future.

Selfless love, infinite stool to make hope.

There is love on the road to growth.

A little love, warm the world.

Let the baton of love be passed on forever; Let the flame of love not be extinguished.

Committed to public welfare, love to achieve the future.

2. What are the public welfare projects: First, social public management services, including: environmental sanitation, environmental protection, landscaping, urban construction and urban management, road administration, transportation, river management and other public facilities.

projects, as well as community security joint defense, property management, parking lot management and administrative institutions.

Logistics services, doormen and other projects. The second is the community convenience and benefit services, including: community elderly care, elderly and child care, community medical care, nursing homes, family tables, family care, social welfare Yinshi.

Charity activities and various non-profit projects organized by the community to meet the needs of residents.

1. Clarify the purpose of public welfare activities.

When planning a public welfare activity, it is necessary to concisely sort out the purpose of the activity, express the main points of the activity clearly, and if this public welfare activity is different from previous public welfare activities, then focus on writing these contents.

2. Time and location of public welfare activities.

Generally speaking, the time of public welfare activities is determined by the organizer, and the key planning content here is to investigate the number of participants in the event according to the requirements of the organizer, understand the process of the event, and then choose a suitable event location. For example, if you want to hold a public welfare activity in a hotel, then you also need to understand the star rating, specifications, and size of the conference hall, which must be communicated with the organizer.

3. Arrangement of public welfare activities.

The main planning content here is materials, patterns, placement effects, and if necessary, you also need to send the PPT to the organizer, so that they can know the general on-site layout of the event, so as to avoid waiting for the actual layout of the scene, which is too far from what is verbally said.

4. The development of public welfare activities.

This is the main part of the planning and copywriting of this public welfare activity. Not only to use words to describe, you can appropriately add statistical charts to the planning copy, and for the planning of each work item, you need to arrange it in chronological order.

5. Details of public welfare activities.

In the event planning copy, there are emergency measures that need to be taken because some unexpected things may occur on the scene. This requires attaching some on-site accidents, some first-aid measures, or an alternative set of plans to the copy, so as to ensure that the local event is foolproof, and the organizer will be satisfied after reading the planning copy.