How does the air conditioning industry make a lot of money, does the air conditioning cleaning indus

With the development of China's national economy and the continuous improvement of people's living standards, air conditioning has been transformed from the concept of high-end household appliances to household appliances, and has entered hundreds of households; The speed of development and popularization is much faster than people can imagine. People have a deep awareness of the mechanism of pathogenic energy consumption of air conditioning, and the air conditioning cleaning industry has been very developed; But in China, because air conditioning has just been popularized on a large scale, the "cleaning industry" is still a blank, air conditioning cleaning is a new thing, many people have never heard of washing air conditioning before, in addition, washing air conditioning is very good for human health, improving air conditioning performance, and the effect can be effective immediately, and the word-of-mouth effect is very good. At the same time, people pay more and more attention to air conditioning cleaning, everyone's requirements for the quality of life are gradually improving, and all kinds of publicity on air conditioning to the human body (air conditioning disease, etc.) are increasingly strengthened, so that more people realize that air conditioning needs to be thoroughly cleaned, and simple cleaning of the filter screen and shell can no longer meet the requirements, and the market is increasingly in urgent need of a cleaning agent that can deeply and thoroughly air conditioning.

In recent years, according to the investigation of green source air conditioning cleaning experts, due to the popularity of China's first-class air conditioning and household air conditioning, there is a serious shortage of electricity in summer, and some provinces and cities frequently pull power rationing, so that some factories cannot produce normally in summer, causing huge losses to the national economy. Air conditioning is a large electricity consumer in summer, according to Shanghai statistics, in the peak period of summer electricity consumption, air conditioning electricity accounts for about 50% of the city's electricity, if each ** air conditioner is cleaned in time, saving electricity by 10-30%, will fundamentally alleviate the current situation of China's summer power shortage.

To sum up, air conditioning cleaning in our country contains huge market potential, in the inland city, the city to develop air conditioning cleaning projects should be better than coastal and southern cities With the popularization of air conditioning, as well as the improvement of people's health awareness, especially after the baptism of "SARS", the concept of disinfection and cleaning will become more and more deeply rooted in the hearts of the people, and the market of air conditioning cleaning will slowly expand, and air conditioning cleaning will quickly grow into a mature industry.

Good quality and low price, excellent service.

As I understand it, it's not easy to do.

The air conditioner was meant to be a red sea.

In addition, in recent years, bald companies like Xiaomi have entered the game, and this industry has become more difficult. Let's briefly say a personal opinion:

1. Fierce competition. The air conditioning industry should be the largest industry in the entire home appliance industry, and the top three brands, Gree Mei's Haier basically occupies more than 80% of the market share of Dachapei.

, just look at Gree's financial report and know that it is a single Gree air conditioner.

The annual revenue is 200 billion, the air conditioner basically accounts for 80, and the gross profit of Gree is about 25, which is relatively high.

It's been slipping down. Therefore, the air conditioning industry is large-scale, the brand concentration is high, and the gross profit is low, except for Haier and Oaks.

Basically, they all rely on low prices.

2. Profit from the operation of the entity.

low, difficult to operate. Actually, it's still the first point. The gross profit of the product is low, the operation without profit is unsustainable, the manufacturer needs to maintain the gross profit, to product research and development, to market the brand, to maintain the channel, after-sales service, etc., such as Gree manufacturers can maintain profits, but the profit of dealers has been difficult to maintain, a little understanding of the industry knows, in recent years, the home appliance industry has been constantly adjusting the organizational structure.

Business structure, because the distribution channel cannot be sustained without profits. For example, if you go to the Internet to see that the air conditioners are basically about 2000, the manufacturers are about 2000 out of the factory, and the end consumers are still about 2000, there is no profit margin in the middle, and the offline store earns 100 yuan for a machine, and there are only 5 gross profits, including warehousing, store rent, staff salaries, etc., do you think this profit can maintain the store day is not scattered? As far as I understand, if you want to sell the air conditioner separately and don't do after-sales installation, then you 100 is a death.

3. Industry disruptor. First of all, I have to admit that because of the emergence of disruptors, the previous manufacturers really can't make money lying down, but it also has a long-term damage to the entire market. In the past two years, it was said that China's consumption was upgraded.

However, as a practitioner, I feel that the whole market is in a state of consumption downgrade. What I said to me is Xiaomi, Xiaomi uses the thinking of the Internet, telling consumers to buy everything to be cost-effective, to be cheap, the result is that everyone is dying of domestic production, I wish that domestic manufacturers are doing charity, but you can specifically understand that foreign brands are indeed the most profitable. I won't say much about this, I feel that when I talk about Xiaomi, I will always be sprayed.

So, personal opinion, the air conditioning business is not easy to do. I won't say much more, if you are interested, you can chat about this piece of things in private messages,

I think it's pretty good to come to Yaxin.

It's a lot, the main thing is that it's more troublesome to run. To do this line of advertising must be put well, so that you can clean at one time, if you have more people to clean, you can arrange the uplink is area A, in the afternoon to go to area B.

There are so many people doing this now, and if you choose the company to join the program, you may be able to do a good job.

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After the decoration of the new house, the room can not be moved in basically, and it must be ventilated or treated with air treatment, but at present, the products are mixed, and the owner has no guarantee. The large number of bacteria accumulated in the daily life of the home environment also needs to be disinfected and purified regularly. A warm family is the greatest happiness harbor in life, ensuring a fresh and clean home environment, and allowing successful people to strategize and achieve a legendary life in the respected Wangju!!

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Summary. Air conditioning maintenance and installation are both profitable industries, but the amount of money is still related to market demand, service quality, competition and other factors. In most cases, the benefits of air conditioning installation are likely to be higher, as installing an air conditioner usually requires engineering, equipment and material selection, and installation and commissioning.

However, running an aircon maintenance business successfully can also bring high profits, especially in popular areas or during the hot season, when the market demand for repair services is strong, and the opportunity to make money is greater. In short, in order to succeed in the air conditioning maintenance or installation industry, you need to pay attention to service quality, reasonable, good reputation, and be good at discovering customer needs and expanding customer base.

Air conditioning maintenance and installation are both profitable industries, but the amount of money is still related to market demand, service quality, competition and other factors. In most cases, the benefits of an air conditioning installation may be higher, as the installation of an air conditioner usually requires engineering, equipment and material selection, and installation and commissioning. However, running an aircon maintenance business successfully can also bring high profits, especially in popular areas or during the hot season, when the market demand for repair services is strong, and the opportunity to make money is greater.

In short, if you want to succeed in the air conditioning maintenance or installation industry, you need to pay attention to service quality, reasonable, good reputation, and be good at exploring the consumer needs of the town hall and expanding the customer base.

Can you tell us more about that?

The benefits of air conditioning installation may be higher, as installing an air conditioner usually requires engineering, equipment and materials, and installation and commissioning. However, running an air-conditioning maintenance business successfully can also bring high profits, especially in popular areas or in the hot season, when the market demand for maintenance services is strong, and the opportunity to make money is greater. In short, in order to succeed in the air conditioning repair or installation industry, you need to pay attention to service quality, reasonable, good reputation, and be good at exploring customer needs and expanding customer base.

Is it really profitable to install an air conditioner? Why are there fewer and fewer young people working in this industry.

What is the situation in the air conditioning industry now? Now the market is more pessimistic about the field of household appliances, there are three reasons: first, under the influence of the epidemic, there is no sales before March, and the sales of air conditioners in February are almost 0 (with Gree as a typical), starting from April, although everyone is looking forward to the recovery of sales, but the actual research situation, the installation speed of household appliances is lower than expected, because the decoration affects the children's ** online learning, although the community let in, but do not let the installation.

Now there are only small appliances that do not need to be installed, and the speed of the decline is slightly better. So now the recovery speed of major appliances is much slower than expected.

Second. Overseas demand began to decrease, which is one of the reasons why everyone is more pessimistic, similar to the semiconductor and panel industries. In the previous quarter, overseas demand was still strong, and orders were concentrated in large enterprises, such as Midea.

Now the outbreak of the overseas epidemic since March, there has been a situation of overseas orders cutting in late March, and companies with many overseas orders like Midea have an impact.

Third: ** war. Now the sales volume is very poor, if the listed company still wants to ensure revenue and growth, the first war will probably start.

Midea has begun to reduce prices in the first quarter (first-class energy efficiency mainstream air conditioners), and it is expected that from the second quarter, Gree will also reduce prices, and now the expectations of the air conditioning war are very strong.

Therefore, the air conditioning industry is negative in the short term, and it is necessary to pay attention to the support of the policy in the later stage. After years of development, the rural market has basically popularized air conditioning, and the urban market air conditioning is mainly replaced, and the downturn in the real estate market has entered a weak demand for air conditioning. <>

Although under the epidemic, the air conditioning industry has suffered an unprecedented blow. But in the midst of despair, there is still new hope. With the gradual improvement of the epidemic under the control of China, the sales prospects of household appliances will gradually improve.

In recent years, the growth rate of China's air conditioning industry has gradually slowed down, and the industry has entered the stock market from the incremental market, and the new standard GB 21455-2019, the most stringent air conditioning energy efficiency in history in 2020, will be officially implemented on July 1, 2020, coupled with the impact of the new crown epidemic, China's air conditioning industry will face downward pressure in 2020.

There is a relative oversupply in the industry.

According to the data released by the National Bureau of Statistics, from 2013 to 2019, China's air conditioning production and sales increased year by year, but since 2017, China's air conditioning sales began to be lower than the output, and the industry's production and sales rate declined in the early years.

<> industry enters the stock market.

According to the data released by Aowei Cloud Network, as of 2019, the number of air conditioners in China is 100 million units, and it is expected that the replacement rate of air conditioners in China will be the main driving force for China's air conditioning consumption. In the incremental market, in recent years, the number of 100 air conditioners in China has increased year by year, and the pull force of third- and fourth-tier cities has gradually weakened, and the incremental market space is limited. Therefore, China's air conditioning industry has entered the stock market.

<> the market size of the industry has declined.

In 2019, the market size of China's air-conditioning industry was 197.9 billion yuan, a year-on-year decline, and there was negative growth for the first time since the growth rate declined in 2017. The imbalance between supply and demand in the air conditioning industry has increased the downward pressure on the industry.

The enterprise war is intensifying.

In 2019, the competition in China's air conditioning industry is unprecedentedly fierce, and enterprises have taken the means of war to compete in order to increase the market share of enterprises.

<> epidemic has increased downward pressure on the industry.

The outbreak of the new crown epidemic in 2020 and the dual pressure of the introduction of new energy efficiency standards have continued to decline in China's air conditioning industry. According to the monitoring data of Aowei Cloud Network, as of March 22, 2020, China's offline air conditioner sales have declined, and online air conditioner sales have declined. As of March 22, 2020, the cumulative average price of offline air conditioners decreased year-on-year, and the cumulative average price of online air conditioners decreased year-on-year.

<> high-end market, healthy air conditioning ushered in development opportunities.

The epidemic has driven the upgrading of industry products, taking self-cleaning air conditioners with a penetration rate of 70% as an example, self-cleaning air conditioners have gradually been derived into several categories such as ordinary self-cleaning, deep self-cleaning, high-temperature sterilization and self-cleaning, and the products are constantly upgrading in the high-end direction.

At the same time, under the new crown epidemic, consumers' attention to fresh air has gradually increased, health awareness has gradually increased, and the attention to high-end air conditioners with functions such as fresh air purification, self-cleaning, sterilization, dust removal, driving, and improving oxygen content has increased, and it is expected that the high-end health air conditioning market will usher in development opportunities.