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Recently, the star has brought a "Xinhua Dictionary" bag, which has also caused many people to follow suit. The spark of the combination of Xinhua dictionary and fashion has caused a new trend, so what kind of perspective should we adopt to look at the brand crossover? I think it's a very creative thing to do.
This combination of tradition and fashion will break the inherent brand attributes of traditional brands, and the combination of fashion will also enhance their own brand value and expand their popularity.
Secondly, brand crossover can also inject new breath into the fashion industry. Fashion is not static, it requires people to constantly innovate and constantly explore things with fashion potential. Traditional brands are not without fashion potential, but people have been pursuing new fashions and often forget to look back, so our traditional brands are forgotten in the corner and gradually fade out of people's sight.
A traditional brand like Xinhua Dictionary, which contains the infinite charm of Chinese characters, should not be forgotten.
In addition to the "Xinhua Dictionary" bags, there are many traditional brands that are gradually participating in the fashion team. For example, the combination of Hanfu and fashion has captured the hearts of many young people, so that our traditional Hanfu culture has been widely spread among young people, and has received more and more people's attention.
Finally, we should also take the essence of traditional brands and remove their dross. Brand crossover is a good phenomenon, but this does not mean that all traditions and all fashions can achieve unconditional crossover, because brand crossover is both an opportunity and a challenge for traditional brands. Therefore, brand cross-border puts forward high requirements for traditional brands.
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When people hear Xinhua Dictionary, their first perception is that it is a dictionary, and when they are really told that it is a brand bag, I believe many people are surprised. This kind of crossover from culture to the fashion circle not only represents the progress of the times, but also urges each industry to develop more than one habitat, cross-border is normal, but if it is not suitable, we must face up to whether we should cross the border, and my opinion on the present is support.
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I think it's normal to cross borders now, each industry has a different consumption pattern, ** is not good, you can change industries, people go to higher places.
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This is a very good common sense for brand cross-border, and young people are easy to accept new things, which is a very good model.
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Every brand does not necessarily just do this one type, it can develop a lot, and now brands will extend many different types of things to attract the public's attention.
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In recent years, the market has been relatively tight, and for enterprises to find a way to reverse the all-round development of the market, as long as the products are better, they can be considered, regardless of what the brand did before.
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The Xinhua dictionary is the memory of the older generation. Now the cross-border launch of bags is very popular. It's especially cute on the back, and it also keeps up with the trend. Very optimistic!
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Personally, I feel that it is relatively good, and it is also very thoughtful, but after all, it is not a special bag production, and it may be a little bad in terms of quality or maintenance.
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I don't agree with it, Xinhua Dictionary must be a professional book in the hearts of a large number of people, even if it is out of the bag, the cost and time of promotion are relatively high, and it is not cost-effective.
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I think it's a very interesting thing for brands to cross borders, for example, the White Rabbit has recently released ice cream, but cross-border must be done well.
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Adi, Nike, Mizuno, Jack Jones, Polar, Carlochi, Converse, Puma, Li-Ning, Umbro, Arsenal, Pathfinder, etc.
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Basically, there are low-end and mid-range brands.
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