Enron, please give us a specific introduction

enron

Enron is headquartered in the United States.

n.Enron (one of the Fortune 500 companies).

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Chinese is different, unique and original.

To put it simply, it is fake, and it is a huge bubble. Finally debunked by a reporter, Daniel Scotto "all stressed-up....and no place to go”

Enron Corporation: Formerly one of the world's largest integrated natural gas and electric companies, Enron Corporation is the number one wholesale seller of natural gas and electricity in North America.

The Enron case illustrates a serious crisis in the U.S. accounting and auditing system. Enron's four major methods are:

First, the black box operation, the debt, bad debts transferred to the branch company. Some media pointed out that Enron's method was a "fabrication of accounting". The American "Business Week" believes that "Enron has eliminated financial responsibility from the book carrier, creatively made accounts, and prevented people from any aspect (middle and lower-level employees, ** departments, shareholders, etc.) from discovering the true situation of their external strength and middle cadres, external prosperity and internal dryness, has reached the point of reaching the peak."

In addition, Enron took advantage of the huge loopholes in financial audits to conduct secret transactions and "insider transactions". BusinessWeek said lawyers, investment banks and accountants may have made $300 million, while the New York Times put it at $1.1 billion.

Third, the abolition of commercial restrictions and the use of political power. The removal of business restrictions in the United States over the past decade has not only promoted the development of a free economy, but also created a lot of room for Enron to take advantage of it. Enron used its good relationship with the U.S. political circles to "rewrite the U.S. energy policy provisions" and tilt the energy policy toward itself and gain a lot of benefits.

Fourth, it continued to create reports of business prosperity to mislead shareholders and the public, and a few months before Enron declared bankruptcy, Enron had hollowed out the inside, but the external propaganda was still a song and dance, a prosperity.

Expose how a group of extremely smart senior managers hooked up the seventh largest company in the United States and easily swept away a billion dollars, leaving investors without their money and tens of thousands of employees losing their jobs. Nearly half of the content in this issue is additional information, far beyond the volume of the movie itself.

An Ran: The smartest person in the room is Da and Da, I just helped you take a look, yes, just look at my Jian Jie.

You can write in Chinese first and I'll translate it for you because you don't know the local area very well.

"Management Practice", "Company Concept", "Effective Manager".

The father of marketing - Philip Kotler.

Marketing Management, the father of competitive strategy – Michael Porter.

Competitive Strategy, Competitive Advantage

If you want to have a good grasp of the discipline of management, you must have a wide range of knowledge in order to understand it!

75 must-read books recommended by Fortune.

There are many types of management books nowadays, and it takes a lot of synthesis to get the gist of it.

The books of the management master Drucker are all classics, and the more famous one in modern times is Tom. Peters, in addition, we should also refer to the works written by Chinese, such as management books written by Yu Shiwei, Zeng Shiqiang, Lin Weixian and others.

In addition, it is necessary to read some books on the history of management development, or biographies of management masters, which have obvious benefits to management, and can also see all aspects of management more comprehensively from all angles.

The recommended books are "Evergreen" and "From Good to Excellent", such types of books can be read intensively, and entry-level books can be read extensively, such as "One Minute Manager", "Monday Morning Leadership Class", "Boiled Three Kingdoms" and other books;

The classic books of management master Drucker mainly include "The Concept of the Company", which is the first book to put forward the concept of organization; "Management Practice" puts forward an epoch-making concept - management by objectives; "Effective Managers" proposes for the first time that knowledge workers are managers, and managers must be effective in their work; "Management: Tasks, Responsibilities, Practices", which is known as the "Bible" of management; "Management in the Age of Great Change", **The problem of the manager itself; "Innovation and Entrepreneurship", which defines the transformation of the "management economy" into the "innovation economy"; In "Management Challenges in the 21st Century", Drucker clearly defines the challenge of the "new economy" as: improving the productivity of knowledge work.

Biography or books about entrepreneurs, it's best to read more, the more famous one in modern times is GE's CEO Jack. Welch, China's more famous Liu Chuanzhi, Zhang Ruimin, Wang Shi, Shi Yuzhu, Ma Yun and so on.

There are few books on the history of management development, if you can see a book that introduces the development of Drucker's management thought, you can know the history of the development of management, and you can learn from it.