The collapse of celebrity personality not only loses a large number of fans, but also has a negative

Celebrities are a very lucrative profession, and each of them has a specific personality。If the celebrity's personality collapses, not only will the celebrity lose a large number of fans, but the investors who cooperate with the celebrity will also be affected and suffer losses. The personality of celebrities generally refers to an image that they are packaged by a brokerage company or beautified and presented in front of the public.

Ruby Lin was once packaged as the image of a pure jade girl, Jin Dong.

is packaged as the image of an old cadre, which is their personality. <>

The celebrity personality collapsedCelebrities will also deliberately create a character design, wanting to attract fans and bring it through a good character designEconomic benefitsMany celebrities will sell characters on reality shows, but reality shows have been scripted. The star's participation in the reality show is also performed according to the content of the script, and after the post-production of the program team, the beautiful side of the star is presented to the audience. Huang Lei.

once took his daughter to participate in a variety show.

In variety shows, his discipline of his daughter won the love of fans. <>

Not only did he lose a large number of fans, but he also had a stable personality, and his cooking skills were also brought into play in the show, making people feel that he was a good man at home. And when he participated in another variety show, he was a god operator.

image, his character has attracted a lot of fans. Celebrities and brokerage companies are facing the risk of being exposed, and they must spare no effort to shape their personalities, because this will attract more fans, and a good celebrity personality will also bring them huge commercial value. <>

What other negative effects will there be? The investor needs to pay a high fee for inviting a star to endorse and shoot advertisements and perform programs, which brings huge economic profits to the stars.

Lots of small fresh meat.

star, he doesn't have any acting skills, but he has a good personality, so he will be popular with fans, and when his popularity is high, he will accept endorsements and shoot advertisements, and the appearance cost of stars is getting higher and higher. Once the personality of a star collapses, it will have a negative impact, not only about the personal interests of the star, but also about the investors behind it.

The film and television contracts or endorsements that have been negotiated before will change, which will also affect their commercial value in the entertainment industry and their future development in the entertainment industry.

The profession of a star is to entertain the public, once the personality collapses, it will dominate the entertainment headlines and be exploded on the Internet, but in serious cases, it will cause social panic, and some extreme fans will not accept it and affect the private life of the artist.

1.It directly affects the resources of the individual, as well as the reputation of the individual. Of course, it will also affect various personal endorsements, resources for film and television dramas, etc.

Serious ones may go back to the way they were. 2.It will bring direct economic losses to partners and investors.

3.Some of them even affect friends and family around them.

The collapse of celebrity personnel not only loses a large number of fans, but also celebrities are also public figures, and some of the bad behaviors they do have a particularly large impact and will have a negative impact on society.

The first is that it will affect their image, and it will also affect their resources later, and it will also destroy the goodwill in people's hearts.

It will also have a great impact on the development of their careers, and they will not receive good resources, so they will lose their popularity and popularity.

The so-called celebrity personality itself is not the nature of the star, it is just a means for the agency to help the new star debut and hype it up as a red star. When the nature of a star is officially exposed to the public one day, the so-called personality will naturally collapse.

The personality of celebrities collapses because people's expectations of them are too high. In fact, celebrities are the same as ordinary people, they are all ordinary people and have the same rights, but because they are public figures, they must pay attention to the social influence of the public. Therefore, it is necessary for them to regulate their behavior in terms of humanity and behavioral morality.

When many people show themselves, the first thing is to show their strengths, let alone celebrities, imagine if it were you in an interview, would you show what you are not good at? In other words, what celebrities show in front of the public is themselves during the interview, and they are interviewing all the time.

It's because mistakes were made.

Character setting refers to the fact that a star or public figure sets and deduces a relatively complete character in advance on the content platform, such as a high-value image, a "scholar", a goddess, etc., referred to as "character design".

Persona is a deliberately presented image, which is essentially a marketing behavior.

Specific "personas" attract specific fan groups and become a fan culture phenomenon in the mobile Internet era.

In some Internet content platforms, a set of mature business models have been formed by using "personality" to create celebrity Internet celebrities, attract fans and monetize traffic.

Social impact

It is not uncommon for celebrity Internet celebrities to "collapse their personalities". The collapse of the personality will not only cause a negative social impact, but also form a negative value orientation for the fan group.

Personas are oriented to the needs of popular culture and can also play a positive role in promoting cultural dissemination. For example, Li Ziqi, who became popular on the Internet (as of June 2020), made the majority of netizens identify with the idyllic life, precisely because she realized the situational identity of the character image, completed the psychological expectations of the audience, and was widely welcomed by audiences at home and abroad.

For traffic stars, the characters can be stacked casually, but in the final analysis, they are all market-oriented, to put it bluntly, how to make money and how to pile up the characters for you, it really has little to do with the personality and actual situation of the artist himself.

In the current entertainment industry of "heavy character design, light works", "character design" is the largest commodity packaging, once this gorgeous and shining outer packaging is torn off, and the idol shows the appearance of a loser, then his commercial value will be lost in a short period of time. In the entertainment industry, where idols change rapidly, once idols lose their selling points and lose the popularity of fans, they will soon be abandoned by this industry.

This is already a norm, you should pay attention to the idea of eating melons, don't be serious, celebrities are also people, and they all have their own personalities, what to do is their choice, and they are also good and bad.

The word "personality" came into contact relatively late, and it seems that this word is very popular this year. The definition of character design has also been discussed a lot in Zhihu, and it is more thorough, probably some similar personality symbols defined by celebrities, most of which are relatively perfect, which is conducive to shaping the positive sunshine image of stars, since it is artificially packaged, it may be exaggerated, or fake, and several people on Weibo are like this. Therefore, whether it is fans or people who eat melons, use their own judgment to distinguish this information, see perfect people and things, and don't imagine too perfect, otherwise one day they will find that it is different, and there will be a big gap in their hearts.

It's just that he usually disguises himself too well, and suddenly, he exposes all the things he has hidden before, putting a lot of pressure on fans who like him. Either way, be a real person.

The impact of the collapse of celebrity personality will go crazy and lose fans, affect commercial value and deteriorate the reputation.

Originally, you were a person who was liked by fans, but once your personality collapsed, you will lose your fans like crazy.

Celebrities make money mainly by popularity and commercial value, if the personality collapses, then there will be fewer and fewer brands looking for you to cooperate with in the future, and they will naturally fade out of the entertainment industry.

Celebrities also have to rely on popularity and word-of-mouth to survive, if the personality collapses and the reputation deteriorates, there will be fewer and fewer fans.

Wang Leehom, Li Yundi, Hua Chenyu, Luo Zhixiang, Wei Ya, the successive collapse of celebrity personalities reflects the particularly bad atmosphere in the entertainment industry now, although many celebrities have a glamorous image in front of the camera, their private lives are actually very chaotic, and there are even many violations of law and discipline.

Wang. It shows that although some celebrities are very famous, they have big problems in moral character and have not become role models for people. After a certain amount of fame, people will make themselves very proud.