Wang Han issued a statement to apologize, since he didn t understand, why did he still endorse?

Recently, a financial management project that Wang Han once endorsed was cool, although Wang Han has terminated the contract with the company's endorsement, but many people still put the account on his head. As a public figure, Wang Han's influence is very large, and it is estimated that some people who invested money on this platform at that time were also aimed at Wang Han's endorsement. Now that there is a problem with the platform, many users who have invested money have found Wang Han's head, and also emphasized that Wang Han is responsible for this matter.

1. Celebrity endorsement products should be based on a responsible attitude for the public, and they cannot endorse <> for money

Nowadays, when many products are promoted, companies will find some celebrities to endorse, of course, according to the different value of the stars, the endorsement fee is also different. In order to receive endorsements, some celebrities do not investigate the real situation of the product, but just think that they will do it according to the advertising slogan given by the merchant. But in fact, is the product really as good as the advertising slogan?

Then the real situation is unknown.

As a star, you must be responsible for the products you endorse, and you can't endorse for money. After all, celebrities are public figures, and everyone's trust in them is still very high. If there is a problem with the product they endorse, it will not only harm consumers, but also make their own reputation stink.

Therefore, before celebrities make endorsements, they must find a professional group to understand the real situation of the product, and if the description does not match the reality, they must not endorse.

2, consumers must keep their eyes open, don't insist that celebrity endorsement must be reliable I have to say that the star effect is indeed very strong, as long as it is a celebrity endorsement, many people will follow the trend to buy, in fact, this approach is particularly unwise. The products you buy or the investment you make must be actually investigated, and you must understand the use of the user, and you should not only believe in celebrity endorsements.

It's like when we buy something in **, shopping around is one thing, but also looking at the buyer's reviews. If it is some financial products, you should keep your eyes open, and you must find a reliable way to invest, don't be attracted by high interest, and you can't fully believe in celebrity endorsements.

The reason why I don't understand or go to endorsement is mainly because there was no problem before, and there is an endorsement fee to be earned by endorsement.

For money. Similar to many affordable cosmetics, do you believe that celebrities will use hundreds of dollars of water milk, looking for celebrity endorsements, merchants in order to increase popularity and sales, and celebrities are simply to make money.

Because of the quick money, although celebrities do not have to take responsibility for product mistakes, moral condemnation is necessary, and it is natural to be scolded.

Celebrities don't understand the product, and the reason why they still want to endorse is mainly to make money, and there are generally more endorsements from celebrities.

Celebrity endorsements are basically arranged by the brokerage company, and the celebrities themselves don't have so much time to understand.

First of all, Wang Han was not the spokesperson of this company a long time ago, and if the spokesperson did not know the product vulnerabilities when he endorsed the product, then the spokesperson would not be responsible. However, Wang Han is a public figure after all, and his reputation is the foundation of his evergreen in the entertainment industry, so Wang Han should still actively solve this matter.

First of all, we need to make it clear that there are indeed many people who know and recognize a certain type of product through advertising. In particular, some celebrities are particularly popular and have many fans, so celebrity endorsements will have a certain number of fans to use the product. From this point of view, the spokesperson is indeed suspected of guiding fans to consume.

In addition, whether celebrities should be responsible for endorsing products mainly depends on whether the celebrities understand the disadvantages of the products and whether they know that they are making false publicity. If it is in an unknowing situation, then the star is unlikely to be legally responsible. Besides, Wang Han ended the endorsement contract for the product a few years ago, so he will not bear legal responsibility.

However, it should be noted that as a public figure, you must always pay attention to your image in the minds of the people. And after all, he has endorsed this product, and many fans have been guided to invest, so Wang Han should still fulfill his obligations.

Celebrity spokesperson, of course, first of all, must understand whether there is a problem with the product he endorses, if he goes to be a spokesperson for money, it will mislead consumers, and if the endorsed product has a problem, he must be responsible.

I think I should be responsible, although Wang Han terminated the contract with Ai Qian Jin in 2018, but many of the victims bought the financial product because they trusted Wang Han, so Wang Han should be responsible.

He should be responsible, because he, as the spokesperson, did not understand and test the authenticity of the product in advance.

I don't think you need to be responsible if you don't have an explicit agreement, but after all, you are a public figure, and you have a guiding role, so you should bear moral responsibility.

Because Wang Han's endorsement of "Love Qianjin" was suspected of fraud, and many people's property was damaged, Wang Han chose to stand up and apologize. From a legal point of view, whether Wang Han should be held liable for the suspected fraud of the product mainly depends on whether Wang Han previously knew that there was a problem with the product, if Wang Han knew that the product was fraudulent but still endorsed and deceived consumers, then Wang Han should indeed bear the corresponding responsibility, but judging from Wang Han's reaction, Wang Han should not know the inside story of this matter, causing damage to the property of the majority of consumers, and it is not something that Wang Han wants to see, Wang Han stands up and apologizes also to give an explanation to the public. After all, he is indeed the face of this product.

01. Although celebrities do not have to bear the corresponding responsibility for product mistakes, their endorsements still affect the public's choice to a greater or lesser extent. In such an era where traffic is king, many products will have their own celebrity spokespersons. The purpose of merchants spending money to hire spokespersons is to be able to use the appeal and influence of celebrities to help their products sell well, so as to increase sales and obtain profits.

If there is a good product, it is not a bad thing to be able to present it in the way of celebrity endorsement and promotion, after all, everyone likes high-quality and low-cost products, but if there is a quality problem in the product itself, it will cause a big blow to both the product itself and the celebrity who endorses it. Because many consumers are here for celebrities.

02. If there is a problem with the product endorsed by Wang Han, he also bears unshirkable responsibility. Although the product has nothing to do with Wang Han, the public believes in the product because they believe in Wang Han. After the product accident, Wang Han's own image must have been affected a lot, and he chose to apologize because he wanted to give an explanation to the fans who have always believed and supported him.

03. Although celebrity endorsement is a two-way benefit, both celebrities and consumers should be cautious. The accident of the product endorsed by Wang Han also makes us see a clear truth, whether it is the star himself or the general public, we should be more cautious and cautious when choosing products, we must examine the product in an all-round way, we must not be deceived by the surface image of the product, we must improve personal vigilance, and at the same time, celebrities should pay more attention to the quality of the product when choosing endorsed products.

Because according to the new advertising law, spokespersons have certain responsibilities for the products they endorse, and they need to understand and use the products, so it is really not unjust for spokespersons to be scolded.

Because the fame and popularity of celebrities are very high, many people look at the celebrity's fame when buying products, and think that what celebrities endorse is good, and once the product goes wrong, the spokesperson must also have a certain responsibility.

Wang Han used his identity as a host to make fans trust this unfamiliar software, and it was precisely because of his influence that fans chose to believe and buy, resulting in losses and deception. Wang Han has a certain responsibility, so he has to apologize.

Because everyone thinks that he, as a very famous public figure, is too careless to accept endorsements, and he is not worthy of liking.

First of all, the lack of eye polishing and choosing advertising endorsements led to follow-up problems; Secondly, Wang Han's apology was also because the online quarrel was too fierce that he had to stand up and couldn't pay for his mistakes. So although he apologized later, the audience didn't pay for it.

Mainly because there is a problem with the product he endorses, he must also have a certain responsibility, so he will get complaints from netizens.

Although Wang Han apologized for the alleged fraud of the endorsement product, there are still many netizens who can't understand it, and it is difficult to recover the lost money.

Because Wang Han's previous image to the public was too perfect, a stain suddenly appeared, and he would definitely be caught by many people, and then he kept talking.

It's a normal way of marketing, a way to protect your reputation.

Wang Han endorsed a fraudulent financial product, which caused the money of many fans to be damaged, so Wang Han issued a statement on the Internet and apologizedHis behavior is to save his reputation, because after all, he has a certain status and reputation in the hosting industry and the entertainment industry.

In the entire entertainment industry hosting industry, Wang Han and He Jiong are very famous, and they can be said to be the same two originators, and they will find He Jiong and Wang Han to host any large-scale activities related to Hunan Satellite TV or Hunan TV. In normal times, they are also involved in a lot of advertisements or endorsements, and in terms of the endorsement of financial products this time, Wang Han really turned over a car, but fortunately, after he realized this, he began to issue a statement on the Internet to apologizeThis way does make many deceived people feel a sense of comfort and relief, and at the same time, he is also using this way to save his reputation as much as possible.

For things like celebrity endorsements, most of them are because they want to attract more fans to buy through the appeal and influence of celebrities, and fans buy because they feel that this product is suitable for them, and on the other hand, because it is endorsed by the celebrity they like, so they support it. Therefore, for fans to be deceived and the stars themselves, celebrities still have a certain responsibility, and issuing a statement is also a way and attitude to show that they are responsible for fans. In addition, Wang Han's statement of apology is also trying his best to save his reputation, after all, his reputation and status in front of the public have always been very high, so this incident itself has also had a certain impact on him.

Saving his reputation by issuing a statement to apologize has indeed achieved a certain effect, because it can make fans feel the responsibility of the starIt is also a way of doing things that does not escape reality and responsibility, and it does achieve the purpose of wanting to save its reputation, but it may not be much.

I think Wang Han issued an apology statement to save his reputation. Because if this matter is not handled properly, it will lead to a low point in his career, which will be boycotted by the public, so Wang Han also issued an apology statement as soon as possible, saying that he will work hard to help consumers protect their rights.

Yes. For a public figure, reputation is very valuable, and if the reputation is ruined, the person basically has little future.

Wang Han's apology must be to save his reputation, for a person who has been a conscientious host for so many years and has always had a good reputation, reputation is a very important thing.

Although there is also part of the responsibility, because many netizens are going to vote for Wang Han's endorsement, because he gives people the feeling that he is humble and gentle, friendly to others, and honest and responsible, but it is not all Wang Han's responsibility, even if he does not endorse, advertisements are everywhere, there will still be many people to buy, but the first time something happened, many people will think that it was him who endorsed and let them be fooled, but it is only part of the responsibility, although the contract expires, there will still be a later effect, and there will be people who blindly follow the trend, so netizens vent their emotions, It is useless to choose verbal attacks, it is better to pick up the law ** to protect your own rights and interests, which is much better than fighting a verbal war.

However, everyone knows that investment needs to be cautious, no one will blindly invest because of celebrity endorsements, everyone's money is not caught by the wind, it is their own hard work, and who will put all their hard-earned returns into it because of a sentence, I think there are also personal reasons, investment and financial management, or need to be cautious, can not be believed in what others say, finally, I think, everything must be down-to-earth, because pie will not fall from the sky, and don't daydream, To exchange the fruits of your hard work for your own efforts, there will always be an equal reward for your efforts.

This matter will not stop scolding because of his apology, after all, this salary has defrauded many people of money, and it is necessary to wait for the recovery before the incident can be settled.

I think it should stop, generally speaking, the public's attention to popular events is only about a month at most, and after this time, basically no one mentions it, but those who can't get the money back may always hate him.