Zhao Lusi s endorsement mask was picked, and the cost of 10 yuan was sold for 100 yuan, why is the E

Erjia** has always used medical dressings as a publicity gimmick, some people** are sensitive and prone to problems, and dare not use them indiscriminately, and the brand has also seized this point, so that sensitive skin feels that it is necessary and has no choice, so it can be sold**. But this kind of thing is all to blame on the spokesperson, and the brand also wants to use the spokesperson's fame to increase sales, and the production cost is a company secret, and it is difficult for the spokesperson to know.

There are not many skin care products that can be used by sensitive people, and they dare not use things indiscriminately, for fear that sensitive skin will be worse, and Fuerjia's marketing has grasped this point, indicating that the ingredients are very safe and are specially developed for sensitive skin. and then use popular celebrities as spokespersons, quickly open up popularity, and form a hunger marketing model, consumers still feel that what they buy is earned, and they will not consider whether the money is worth it.

When it comes to medical treatment, many people will think that it is very safe, and even think that R&D personnel are wearing sterile suits to conduct experiments, and they will feel that the business has invested a lot of money to produce it, even if it is a little more expensive, it is natural. This marketing method is undoubtedly very successful, so that many people are willing to pay for it, and some people even use it as a life-saving straw, which can be effectively improved when there is a problem.

Not to mention that it can completely cure sensitive skin, but it can help many people in a timely and effective way to relieve symptoms when sensitive skin has problems, and most people still believe in its effect. But the cost behind this effect is not high, if you can only obtain reasonable benefits, with this publicity, I believe the effect will not be bad, but also inspire more people's goodwill, can also go further.

Summary

From the point of view of cost, if you want to achieve good results, you don't need to have a lot of investment, of course, this is also a small number of cases, most of the time you still have to pay more to get more as a criterion. Fuerjia** has attracted much attention since it was listed, whether it is from the brand story or the point of buying, its marketing plan is worthy of affirmation, and this plan has obtained great benefits for it.

Fuerjia cooperated with the theater chain, celebrity endorsement + Internet celebrity promotion + sponsorship of popular variety shows, and Fuerjia quickly got out of the circle. A lot of expenses are spent on promotion, and it must be expensive.

Mainly because the materials it uses are very common, and the related technology is very mature, so there may be a lot of room for shrinkage.

It is medical**, which contains a lot of precious medicinal materials, and has a good repair and maintenance effect on the skin.

Fuerjia ** is endorsed by Zhao Lusi and is loved by many consumers, and the price of this ** in the market is 148 a box, but the cost of a box ** is only 10 yuan, which can be seen, and the average gross profit margin of a box ** is about 81%. In the medical cosmetology industry, medical cosmetology is also sought after by many beauty lovers, this company was established less than 5 years ago but can obtain such high profits, which also makes many people feel surprised, in fact, in the beauty industry, most of the cosmetics gross profit margin is more than 70%, which can also be seen how high the profit of cosmetics is. In fact, the reason why there is such a high profit is also because the cost of this box ** is relatively low, and the level of research and development is also low, but it has such a high price.

The reason why this ** can become a leader in the medical beauty industry is also because it has won the hearts of consumers in packaging and publicity, as an Internet celebrity**, in the process of introduction, it also said that this ** is different from the ordinary**, not only can it be hydrated, but also can repair**, heal wounds and other effects. In fact, **does not have so many effects, and although the functional ** is very popular in the market, it is very small in terms of efficacy. <>

The brand was established in 2017, if it is based on product development, sales and production, in addition to selling **, other products have also been launched, and the sales of these products in the market are relatively high. The reason why it has such a high popularity is actually because this brand has sponsored many variety shows and signed a spokesperson. <>

This brand can be seen in variety shows such as "Wife's Romantic Trip", "Chinese Restaurant 4", "Bullish Brother" and other variety shows, and this brand will also give priority to popular stars when choosing spokespersons, so it will be known by consumers. I have to say that this marketing method is also very effective.

I think the main reason is that the competition in the industry is serious, and there are many competitors entering, and seizing the market to maintain the overall performance of the product will have the possibility of reducing the product**, but this is the star Zhao Lusi's endorsement, many people are because of love, but no matter what the situation, every consumer should consume rationally.

First of all, it also has a brother in various packaging links, sales links or endorsements of marketing stars, all of which are paid by consumers themselves. Very unreasonable indeed.

Mainly because the cost of preliminary research is relatively high, so it is relatively high, but after the news broke out, no one dared to buy Erjia**.

Under the strong attraction of medical cosmetology**, Fuerjia has been established for less than 5 years but is crazy to attract money. The comprehensive gross profit margin in 2021 is as high, surpassing the gross profit margin of technology stock Apple in the fourth quarter of the same year, and far exceeding the average gross profit margin of 70% in the beauty industry.

I think the gross profit margin of Zhao Lusi's endorsement of Fuerjia is really very high, Fuerjia is deeply loved by everyone for the Internet celebrity brand, this time the cost of Fuerjia ** on the Internet**, it still attracted the attention of many netizens, because this ** buy outside,** is quite high, the price is 148 yuan, but its cost is only ten yuan, this news on the Internet**, or attracted the attention of many netizens, it really makes people sigh that women's money is really easy to make, This also illustrates a phenomenon, in fact, some makeup products are not very good, I think when you buy cosmetics, or choose the most important thing for yourself, don't always look at it. <>

In recent years, there are many products that will invite celebrities as spokespersons to promote their products, a successful celebrity endorsement can quickly enhance brand awareness, because the star itself has a certain fan base, you must know that each star has a huge platform and fan base, everyone sees their favorite star endorsement, this product will be crazy to buy, I hope you must be rational when you buy something. Since Zhao Lusi endorsed Erjia**, there are many netizens who like to buy it very much, because in recent years, Zhao Lusi's popularity in the entertainment industry is very high, and there are many fans and friends who like her very much, and everyone believes that the goods she endorses should still be very good, because Zhao Lusi in real life is a very low-key actor, and we basically rarely see negative news about her in the entertainment industry, and she has always been a very positive and sunny artist. <>

I hope that other celebrities must have a strict control over the product when endorsing the product, don't only care about their own interests, and the ultimate victim is the group of people who sell money, but if the star only looks at the interests and ignores everyone's trust in them, then it is not worth supporting them. <>

The gross profit margin is as high as 93%, and the profit is really super big, too profitable.

The cost of a box of 148 yuan is only 10 yuan. There are only 5 tablets in it, and many people like to put on one piece before makeup**, the beauty industry is indeed so profitable, as long as the products related to the beauty industry are relatively high. Fuerjia used to be a well-known brand, but after the overturn, many people found that there were only 6 R&D personnel in the **, and some of them were just graduates.

It can be seen that the product promotion is very attentive, and does not focus on controlling the best quality, so it has become the target of the public, so let's take a closer look!

First, the cost of a box of 148 yuan is only 10 yuan

Due to the blessing of the star effect, young and beautiful female stars were invited as endorsements. Most people follow the trend to buy, and female celebrities often show the appearance of dressing on the platform, because of their cute appearance, everyone hopes to improve** through ** and achieve the same beauty as her. Later, it was revealed that the price was 148 yuan, and the cost was only 10 yuan, compared with other brands.

A box of 20 tablets is only sold.

Sixty or seventy dollars. Not every office worker can afford it, if it is valuable, it is still worth buying, but it backfires.

Second, is the beauty industry so profitable?

The beauty industry is indeed so profitable, and some brands have too much premium to reach a small eyeshadow.

7. 800 yuan**. Some products are IQ tax, beauty lovers should be cautious about comparison, don't be exploited by black-hearted merchants, it is best to choose old brands with good reputation and preferential treatment. Fuerjia** is a beauty brand that has risen in recent years, and its credibility is too low, as long as it is a brand that has not been heard, consumers should not be deceived by the flooding of advertisements.

In short, when the cost was ** was **, it caused a public uproar. I hope that other beauty brands should lead by example and give back to consumers with some good products, instead of constantly compressing costs and insulting consumers' IQ.

It is indeed profitable, and the material cost of cosmetics is indeed not high. However, his R&D cost is very high, and the formula of a cosmetic product has to go through several years of R&D in the early stage and repeated clinical trials in the later stage, and this cost is to be recovered in the later sales, and the company generally has to set a few years to recover the R&D cost. There are also advertising fees, celebrity endorsement fees, etc., and all of them are IQ taxes.

Yes, a lot of the beauty industry is like this, they have a very low cost, but they sell a lot of money and can make a lot of money.

The beauty industry is inherently violent, and the profits in the middle are at least 200 percent.