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So how should training providers deal with the impact of this policy change?
"Innovation" makes people laugh and cry.
At present, there are individual training institutions that are very "innovative" and seem to convey a new way of thinking.
With the implementation of the "double reduction" policy, training institutions must expand the scope of their training services if they want to survive, and expand art, sports, and interest training in the case of changing discipline training as the mainstream, so as to meet regulatory requirements.
However, traditional sports and art admissions are not an easy task. Because the proportion of parents who sign up for sports, art or hobby training for their children is not high, but the proportion of parents who sign up for subject training is relatively large.
So how can we recruit more students in the new situation and attract parents to actively sign up?
The "innovative" approach of the following training institution makes people laugh and cry. But if you think about it, it does have a certain effect.
In order to increase the number of students, many training institutions will take the initiative to contact the parents of students and ask parents to sign up for their children.
In today's new situation, the first thing training institutions need to do is compliance. Therefore, when recruiting students, they claimed to parents that the summer camp carried out all sports programs to ensure compliance.
But how can traditional sports programs attract the attention of many parents, after all, the proportion of families who sign up for sports training for their children is relatively small.
As a result, the training institution said that the physical education teachers were all top students in the mathematics department. This statement undoubtedly made parents understand the meaning behind this statement. So I gladly signed up my child for it.
Of course, after all, the training institutions that take this kind of initiative are a minority, but it also reveals a new trend, now in the context of not allowing weekends, winter and summer vacations and holidays to carry out subject training, if you want parents to actively sign up, you can not simply launch sports, art or interest training, but also add some added value on this basis, so that parents are willing to sign up for their children.
However, it is still recommended that parents should be more rational when signing up for tutoring classes for their children, and should combine the actual situation of their children and the current academic pressure, and do not blindly follow.
After all, the actual situation of different students is different, and if the burden of extracurricular training is too heavy for the child, then it will make the child physically and mentally exhausted, and it may not have a positive effect.
In addition, some children are resistant to learning from the heart, so even if they sign him up for a tutorial class, they will not learn hard, and in the end they not only spend a lot of financial expenditure, but also waste a lot of time, which is thankless.
In general, today's "double reduction" policy can be said to have "poured cold water" on off-campus training institutions and parents, so that everyone can cool down and rationally think about what should be done in the future, rather than letting the popularity of off-campus training remain high.
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In 221, the Ministry of Education, the Organization Department of the CPC Central Committee, the Ministry of Finance, the Ministry of Human Resources and Social Security and other six departments jointly issued the "Guidelines for the Quality Evaluation of Compulsory Education", emphasizing the need to follow the law of student growth and education, accelerate the establishment of a compulsory education quality evaluation system oriented by the development of quality education, the policy is inclined to literacy training, and the reform of the quality evaluation mechanism is the basic national policy.
Therefore, if training institutions still want to insist on making a career in the education industry, they should still comply with the national policy and start from quality education.
And under the dual impact of the epidemic, you can consider quality education projects in the community, and you can find out if there are any related programs.
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After the double reduction landing, it is almost difficult for academic education and training institutions to survive, many education and training institutions are facing bankruptcy and transformation, institutions in transition, according to national policies, are basically transforming quality education, but like the conventional ** art class is only playing quality education, the real quality education is to improve the comprehensive quality of children, to achieve changes in children's behavior and habits, five good families, six good students are undoubtedly the best choice! Quality education into the community must be the future development direction!
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Abstract: After the promulgation of the "double reduction" document, academic education and training institutions need to be transformed, and the promulgation of the "National Tourism and Leisure Development Outline" and "Opinions on Promoting Research and Travel for Primary and Secondary School Students" reflects the responsibility and action of the national industry department.
Although it also belongs to education and training, research education has more distinct national policy support. Institutions that carry out discipline-based education and training have transformed into the non-disciplinary field of research and study travel. At present, the demand for students in the compulsory education stage is increasing day by day, and because academic training institutions cannot carry out training on weekends, winter and summer vacations, and holidays, more families have begun to send their children to research institutions to participate in research trips.
You can rely on the cooperation of research institutions with deep experience in the industry, choose trustworthy high-end research projects, and have self-developed high-end brands with multi-dimensional product systems such as weekend camps, holiday camps, and theme camps. Through the six service advantages, we provide customized curriculum plans for education and training, and provide support policies for the safe construction of research projects and the implementation of hand-in-hand, so as to help education and training institutions achieve transformation.
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We must first understand the underlying logic of the "double reduction policy", such a high-pressure punch, pay such a big price, how did the country's "education chess" play?
This is put forward from the strategic height of educating talents for the country, and the rectification is to force capital to withdraw from education and training, so that education can return to universal benefit, and reduce the education cost of every ordinary family, and the purpose of basic education is to screen out truly suitable talents to receive higher education, and stimulate the "potential" of the educated through the means of education, so that the educated can find suitable and good fields, and engage in related work and activities. You can note that the state has unanimously emphasized a key point in the implementation of the double reduction policy: "teaching students according to their aptitude" is studied as a major topic.
The state attaches great importance to discovering the strengths of each child and teaching them according to their aptitude, so that every child can be cultivated into talents, and the underlying logic of education is to let the right people do the right things, rather than indiscriminately cultivating all children into the same type.
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Under the double reduction policy, educational institutions have begun to transform, and most of the main directions of transformation are quality education, such as some extracurricular activities, such as piano, chess, calligraphy, painting, sports. Here I want to mention a listed educational institution, that is, New Oriental. The company is the first in the industry to start parent training, such as parenting, education, time allocation, multi-business management and other courses.
Seeing this, I suddenly thought of a star, that is, talk show actor Li Xueqin. When she participated in "Fifty Kilometers of Peach Blossom Dock", she talked to everyone about the topic of involution, especially children's education. At that time, she directly said that the involution should be a "volume" for parents, allowing parents to compete, rather than to fight for their children.
It's only been a few months since the show aired, and this sentence has become a reality.
1. The so-called double reduction policy in the context of the general environment mainly responds to the current social form. When we look at the current society, the aging of the population is increasing, and the world's population is close to its peak, and it is about to begin to decline, and even some countries have declined. In this case, the only way to solve the problem is to encourage childbearing.
Many people know that our country has successively opened up the three-child policy, although there is no birth certificate yet, but all localities have allowed the husband to report after childbirth. However, due to the burden of family, more and more young people are reluctant to marry and have children. National policies are hindered, and adjustments must be made at this time.
2. The adjustment of the general environment by the double reduction policy to force the transformation of educational institutions mainly involves two aspects: one is the control of housing prices to reduce the pressure on young people to buy houses; The second is the management of educational involution to reduce the burden on students and parents. The policy introduced by the latter is the "double reduction". To put it simply, it is to reduce the academic pressure and off-campus training burden of students.
This policy sounds simple, but for the education industry, it is simply a catastrophe. One of the most obvious effects is that educational institutions are not allowed to occupy statutory holidays and rest days, and major subjects are not allowed to open classes. In this case, in order not to go out of business, educational institutions can only start the path of transformation.
3. Take the lead in transformation When it comes to transformation, we have to say that New Oriental, which is no stranger to this company, is a leader in the field of English. In this case, they have taken the lead in launching various quality education disciplines, such as programming, robotics, Chinese studies, etc. In addition to these subjects, New Oriental also made a ruthless move, that is, to turn to parent education.
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They have all adjusted the operating philosophy and method of their educational institutions, and they have also reduced the burden on these students, and at the same time improved the quality of teachers, and then they are also submitting applications to the local education bureau.
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These training institutions have also immediately launched the slogan of quality education in the process of applying for the corresponding licenses, and at the same time, many educational institutions are facing layoffs.
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Now many have introduced quality education, and even training for parents, so that this problem can be solved.
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Education and training institutions have encountered opportunities, and after education and training institutions encounter "double reduction", they can screen out formal institutions, which will also make many parents particularly reassured that their children will be sent to training institutions with confidence.
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It is both a challenge and an opportunity, because there are more educational institutions in society now, so the competitive pressure is also relatively large, and it is also competing for students.
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I think this is a challenge for education and training institutions, because it will affect the development of training institutions to a certain extent, and the audit of educational institutions is also very strict, so it is a very severe test for educational institutions.
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Training institutions are a challenge, because now many training institutions are facing challenges, facing the challenges of educational resources, facing the challenges of the educational situation.
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It is a challenge, because the introduction of these policies has seriously affected the development of these institutions, as well as the performance of them.
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It is both an opportunity and a challenge, since the introduction of the policy shows that the country attaches great importance to the education sector, always follow the party, do not deviate from the road, it is definitely a good way out; That is, opportunities, why challenges? Under the supervision of the policy, education and training institutions can constantly improve themselves and surpass themselves, which will be a very challenging process, but if they succeed, it will be Phoenix Nirvana.
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In the past two days, I participated in the transformation training of an institution in Qinhuangdao, which has changed from teaching and training to a diagnostic center similar to a psychological counseling room.
Foot.
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The double reduction policy is a burden reduction policy proposed by the education department for the compulsory education stage, which specifically refers to the comprehensive reduction of children's homework burden, and the need to reduce the burden of extracurricular training. One is to reduce the burden of homework, and the other is to reduce the burden of off-campus training.
The state issued the "Opinions on Further Reducing the Burden of Homework and Extracurricular Training for Students in the Compulsory Education Stage" (hereinafter referred to as the "Opinions" or "Double Reduction"), officially announcing the "extinction" of the "extracurricular training structure", and the document clearly stipulates:
First, all localities will no longer approve new academic extracurricular training institutions for students in the compulsory education stage;
Second, all existing academic training institutions are uniformly registered as non-profit institutions;
Third, academic training institutions are not allowed to be listed for financing, and listed companies are not allowed to engage in academic training;
Fourth, it is strictly forbidden to provide overseas education courses and to hire foreign personnel abroad to carry out training activities;
Fifth, off-campus training institutions must not occupy national statutory holidays, rest days, and winter and summer vacations to organize academic training;
Extended Materials. The specific details of the double reduction policy.
On July 24, the state officially issued the "Opinions on Further Reducing the Burden of Homework and Extracurricular Training for Students in the Compulsory Education Stage" (hereinafter referred to as the "Opinions"), proposing to establish a training content filing and supervision system, and formulate and introduce measures for the management of training materials of off-campus training institutions; It is strictly forbidden to exceed the standard of advanced training, it is strictly prohibited for non-academic training institutions to engage in academic training, and it is strictly prohibited to provide overseas education courses.
The "Opinions" include "overall requirements", "comprehensively reduce the total amount and duration of homework, and reduce students' excessive homework burden", "improve the level of after-school services in schools, and fully balance the diverse needs of students", "adhere to strict governance, and comprehensively standardize off-campus training behaviors", "vigorously improve the quality of teaching and education, and ensure that students learn well in school", "strengthen supporting governance, and improve support and guarantee capabilities", "do a solid job in pilot exploration, and ensure that governance work is steadily promoted", "carefully organize and implement, and strive to achieve practical results" There are 30 sub-items in eight areas.
The work objectives put forward in the "Opinions" are to further improve the quality and service level of school education and teaching, make the assignment more scientific and reasonable, the school's after-school services basically meet the needs of students, students return to campus for better learning, and the training behavior of off-campus training institutions is fully standardized. Students' excessive homework burden and off-campus training burden, family education expenditure and parents' corresponding energy burden have been effectively reduced within one year, and the results have been remarkable within three years, and the people's educational satisfaction has been significantly improved.