What is the purpose of designing a corporate culture wall?

The cultural wall is an important embodiment in the formation of enterprise spirit and culture, which can focus on the connotation of the enterprise, corporate image, employee demeanor and so on. Encourage employees and enhance team cohesion.

At the same time, it also gives customers the most intuitive impression. It can maximize the corporate culture.

The growth of the enterprise is reflected in a limited wall, which is our design goal.

The corporate culture wall expresses the image of the enterprise, conveys the connotation of the corporate culture, and also shows the strength of the enterprise, so it is necessary to pay attention to the propaganda role of the corporate culture wall, so that the corporate culture is truly deeply rooted in the hearts of the people. The corporate culture wall is a sharp tool for the construction of corporate culture, and it will receive unexpected results if it is used well.

The cultural wall is the embodiment of the soul of a company and an enterprise, putting the positive, upward and optimistic side of the company into the cultural wall, establishing and displaying the company's image and improving the attitude of employees.

Hard power can be an objective, official proof of a company's internal and external strength, such as:

1. The company's qualification certificate.

2. The honor of the company.

3. The company's industry qualification recognition.

4. The social recognition obtained by the company and so on.

Soft power can be the embodiment of a company's internal strength, such as:

1. The company's development history, major events and milestones;

2. The embodiment of the company's culture in the spiritual outlook of employees: large-scale team activities, company public welfare activities, employee professionalism, etc.;

3. Standardized and modern office environment, staff gym, coffee bar, book bar, canteen restaurant, etc.

4. The company's internal benefits are reflected: social security, provident fund, supplementary medical insurance, employee physical examination, commercial insurance, etc.

The overall effect of the cultural wall is to show the company's attraction to job seekers to the maximum, effective and intuitive way, showing that no one has what I have, and people have my advantages, but the layout settings must be detailed and appropriate, so as to avoid putting everything on it and leaving no focus.

The cultural wall generally includes: enterprise introduction, enterprise development history, business product display, corporate culture content (vision, values, business philosophy, code of conduct, etc.), employee team style display, corporate honor display, publicity column and other content. Of course, different companies will also depend on the actual situation; There is something that is unique to its own culture, such as sales companies may have performance comparisons, etc.

The corporate culture wall is not only the core content of the culture, but also the concrete withdrawal of the company's culture. In the whole cultural system, we have 5 key words about the office environment, which are: interaction, fun, glory, inheritance, and achievement.

Company profile, company mission, enterprise spirit and business philosophy.

This content is not only aimed at employees, but also at potential customers. Customers can not know the company, but they can understand the basic information of the company from the cultural wall, so that we can communicate with customers and increase our success rate.

1. Increase the sense of responsibility of employees.

The design of the corporate culture wall can enable customers to better understand the development of the company, and allow employees to better show themselves and develop together with the company, which is the embodiment of self-worth.

2. It is conducive to the harmony of the office.

A harmonious office culture fosters good interpersonal relationships and allows employees to get along with each other. Increase the feelings between employees, create a good working atmosphere and office environment, make the office full of laughter, and increase the cohesion and attractiveness of the corporate office.

3. The office culture wall creates teamwork.

The office culture of unity and cooperation has a promoting effect on the enterprise, which is conducive to the common development of the team, is conducive to stimulating the potential of employees, and improves the enthusiasm, initiative and creativity of employees. The office culture wall with a simple plan can increase the cohesion between the team, so that members can find a sense of belonging to the company, constantly improve themselves, sublimate their personality, and promote the development of the enterprise.

4. It is conducive to creating a good brand image.

With the continuous development of enterprises, as well as the increasing number of excellent enterprises, the competition between enterprises is becoming more and more fierce, if enterprises want to highlight their own advantages in the same level of enterprises, the implementation of brand strategy is essential. The design of the corporate culture wall can not only show customers the dynamics of the enterprise, the spirit of the enterprise and the products and services of the enterprise, but also promote the shaping of the good image of the enterprise, and play an important role in building the corporate brand.

1.The design of the cultural wall should reflect the characteristics of a unit, and the design of the cultural wall should have a strong artistic expression of the bridge. Nowadays, many people think that the design of the cultural wall must not be mediocre or low-grade cultural wall design, so the design of the cultural wall is becoming more and more complex and the scope is becoming more and more extensive, which is a misleading view.

The design of the culture wall should be concise and clear, so that everyone can "get" your point of view at a glance.

2.Cultural wall design do not pursue too much unconventional, many people in order to pursue the differentiation of cultural wall design, the cultural wall will be used in large areas, although this practice is also possible, but excessive use, will weaken the mind, can not let the best people quickly understand the key. Moreover, excessive decoration and decoration will make people feel very cumbersome and cannot reflect the value of the cultural wall.

3.The cultural wall design should be screened in the selection of materials and design materials, and the performance techniques should be just right, not to use disorderly stacking, random patchwork such a rigid and rigid method, which is made of the cultural wall without thought, in the expression of the cultural wall to be just right, simple and bright methods can be the most direct realization of ideas.

4.The design of the cultural wall should reflect the idea, and the design should not overly express the cultural wall itself, and should be consistent with the purpose of the unit using the cultural wall design, so as to reflect the value of the cultural wall design. For example, the design of the mural cultural wall should mainly reflect the author's superb skills and ingenious ideas, the campus cultural wall should reflect an atmosphere of cultural learning, and the rural cultural wall should reflect the heritage of rural development and cultural inheritance.