What should be highlighted in the corporate culture? What are the characteristics of corporate cultu

Through the characteristics of corporate culture, it is possible to understand what should be highlighted in corporate culture.

1.The hidden nature of corporate culture. Corporate culture is an ideology, which belongs to the superstructure, and takes value as the core, and exists in the hearts of employees.

The external state of the factory, the factory style, the appearance of the factory, the material products and other external states are the specific manifestations of the mental state of the employees of the enterprise, such as the concept and the pursuit of moral standards.

2.The subtlety of corporate culture. When a correct value is accepted by the employees who originally had different understandings and pursuits, and the concept of the enterprise group is gradually integrated, it will quietly and silently penetrate into the various work of the enterprise and the various activities of the employees.

For example, when people really establish a sense of competition to meet the requirements of the market economy to create first-class products and first-class services, operators consciously and carefully manufacture products, and sales staff will take the initiative to solve problems for users. Therefore, corporate culture is not an external coercive force that dictates people's behavior, as is the case with executive orders.

3.The stability of the corporate culture. Corporate culture is formed in a certain social environment and economic and technical conditions, just like people's character, which is not easy to change. It will work for a long time.

4.The plasticity of corporate culture. From the perspective of the formation and change of corporate culture, it is gradually shaped in the practice of production and operation activities of enterprises through the vigorous advocacy of enterprise leaders and the joint efforts of organizations at all levels.

5.Inheritance of corporate culture. Vertically, people should identify the corporate culture of the past, remove its dross, extract the essence, and continue to carry forward the excellent and healthy ingredients.

From a horizontal point of view, although there are differences between regions, countries and nationalities, excellent culture is the common wealth of mankind, which can be diffused and can be absorbed and borrowed.

Enterprise culture is of great significance to the building of the workforce and to improving the level of enterprise management and economic efficiency. It plays a role in soul cohesion and restraint.

I believe that the "good habits" that form within the company are the corporate culture.

Corporate culture is usually divided into four layers: material layer, behavior layer, institutional layer and spiritual layer. The content of the material layer mainly includes the corporate visual identity system (VI), corporate image slogan, corporate poster, business brand, etc.; The content of the behavior layer mainly includes the code of conduct of employees, various cultural activities held by the enterprise, etc.; The content of the institutional layer mainly includes the human resource management system based on culture, the management system of front-end marketing and network operation and maintenance, as well as the cultural change and adjustment mechanism. The content of the spiritual layer mainly includes corporate mission, strategic objectives, service concepts and core values.

Characteristics of corporate culture include:Uniqueness, inheritance, integration, human nature, integrity, innovation

1. Uniqueness

Corporate culture has a distinctive personality and characteristics, with relative independence, each enterprise has its own unique cultural accumulation, which is determined by the production and operation management characteristics of the enterprise, the enterprise tradition, the enterprise goal, the quality of the enterprise staff and the internal and external environment.

2. Inheritance

Enterprises are born, survive and develop under certain conditions of time and space, and corporate culture is the product of history. The inheritance of corporate culture is reflected in three aspects: First, inherit the essence of excellent national culture.

The second is to inherit the cultural tradition of the enterprise. The third is to inherit the practice and research results of foreign corporate culture.

3. Compatibility

The compatibility of corporate culture is reflected in its harmony and adaptability to the corporate environment. Corporate culture reflects the spirit of the times, and it must be integrated with the economic, political, cultural and community environment of the enterprise.

4. Human nature

Corporate culture is a kind of people-oriented culture, the most essential content is to emphasize the core role of people's ideals, morality, values, and behavioral norms in enterprise management, and to understand, respect, and care for people in enterprise management. Pay attention to the all-round development of people, inspire people with vision, unite people with spirit, motivate people with mechanism, and cultivate people with environment.

5. Integrity

Corporate culture is an organic unified whole, the development of people and the development of the enterprise are inseparable, guide the employees of the enterprise to integrate their personal goals into the overall goal of enterprise development, and pursue the overall advantages of the enterprise and the realization of the overall will.

6. Innovation

Innovation is not only the call of the times, but also the inherent requirement of corporate culture. Excellent corporate culture is often in the inheritance of innovation, with the changes in the corporate environment and domestic and foreign markets and reform and development, to guide everyone to pursue excellence, the pursuit of results, the pursuit of innovation.

The above content refers to Encyclopedia - Corporate Culture.

As a kind of culture, corporate culture has the following characteristics:

Number one: uniqueness.

Corporate culture is produced in different enterprises, each enterprise has its own unique cultural atmosphere, enterprise spirit, business philosophy, and the values formed in its own enterprise, so the corporate culture he formed is also different, with its characteristics.

The second point: difficult to trade.

Corporate culture is a set of values (including common awareness, values, professional ethics, codes of conduct and guidelines, etc.) that are recognized by the members of the enterprise and used to educate new members. The excellent corporate culture of enterprise A is a set of value systems that can be recognized by the members of enterprise A, which can greatly promote the development of enterprise A, but he comes from enterprise A, and may not be recognized by the members of enterprise B, nor may it be suitable for enterprise B, and may not be able to promote enterprise B.

The third point: it is difficult to imitate.

The core competitiveness of modern enterprises, technological innovation can be imitated, but corporate culture can not be imitated. Corporate culture is unique and a very complex value system. Therefore, corporate culture becomes the source of core expertise and skills of the company, and is the basic driving force for the sustainable development of the enterprise.

1. Intangible and tangible. The common ideals, values, and codes of conduct contained in the organizational culture exist in the members of the organization as a group of psychological stereotypes and atmospheres. Under the influence of spiritual culture, the members of the organization will consciously engage in social activities in accordance with the common values and codes of conduct of the organization.

This effect is subtle and intangible. However, as the carrier of organizational culture, material culture and institutional culture are tangible.

2. Soft constraints. Organizational culture plays a role in organizational management, not by the hard means of rules and regulations, but mainly by the edification, infection and induction of core values to members, so that members can identify with the organization's goals, code of conduct and value values, and consciously act in accordance with the common values and codes of conduct of the organization.

3. Continuity. Organizational culture is related to the long-term development history of the organization, has a certain degree of organizational connection and continuity, can have a long-term impact on the members of the organization, and will not let the random rent change due to environmental changes or personnel changes in the process of organizational development.

4. Innovation. Organizational culture is always enriched and innovated in the process of adapting to the environment. Otherwise, an outdated, closed, rigid organizational culture can lead to the organization failing in the competition. Only innovation and organizational culture can have strong vitality.

Steps for the cultural construction of the enterprise town hall.

First, the diagnosis of corporate culture.

The method and principle of diagnosis are: gather the middle-level and above cadres of the enterprise, read out the group's concept sentence by sentence, and ask everyone to say or write about the people and events that can represent this concept after hearing the concept. If most people can associate with representative figures or events, and the events are relatively concentrated, it means that the company's culture has been recognized by everyone; However, if most people can't name or write about representative people or events, it means that the corporate culture and corporate philosophy are not recognized by employees, let alone guide employee behavior.

Second, the refinement and design of corporate culture.

Step 1: First, ask the company to find 10 people who have participated in the whole process from entrepreneurship to development, and ask each of them to tell three stories.

Step 4: Gather experts and relevant business leaders together, study and process the content of the record, and extract the words that represent the spirit of the story with the highest use rate. These words are processed, which is the spirit of enterprise or corporate philosophy;

Step 5: Re-adapt the story according to the core words that reflect the spirit or concept of the extracted words, and write the company's own story that reflects the core words on the premise of respecting history.

3. Strengthen and train corporate culture.

First of all, all employees are trained in corporate culture.

Second, establish and cultivate typical characters.

Thirdly, the management system is formulated based on the concept and values of corporate culture.

Sociality. As a social cell that carries out production technology and economic activities, an enterprise needs to directly or indirectly rely on the cooperation of other enterprises and units, and the enterprise culture is also inherited and developed through the cooperation of social production technology and economy.

Innovative. With the development of science and technology, organizations will have an impulse to pursue a higher and better material and spiritual culture, which requires innovation.

Inheritance. Every organization needs to pay attention to the accumulation of the organization's good culture, connect its past, present and future through the inheritance of culture, instill the organizational spirit from generation to generation, and in the process of inheritance, make choices.

Integration. Every organization is formed under a specific cultural background and will inevitably accept and inherit the cultural traditions and value system of the country and nation. The integration of organizational culture is not only manifested in the integration of the past excellent culture and the modern new culture of each organization, but also in the development of new culture in the country and abroad.

Introduction to Organizational Culture:

Corporate culture is organizational culture, organizational culture is an organization composed of its values, beliefs, rituals, symbols, ways of doing things, etc., its unique cultural image, in short, it is the enterprise in the daily operation of Xiangpai to show all aspects.

Corporate Culture Significance:

Corporate culture is the sum of the business philosophy, business purpose, business policy, values, business behavior, social responsibility, and business image formed by the enterprise in business activities. It is the fundamental embodiment of enterprise personalization, and it is the soul of enterprise survival, competition and development.