In 2022, is there still a chance for the catering market?

Give up traditional catering, transform the Internet catering model, and think about traffic.

1. A good industry is not good to make money.

The traditional industries related to the food, clothing, housing and transportation of ordinary people are all good industries, but the better the industry, the greater the pressure of competition.

The threshold of the catering industry is low, the market is large, and the number of new stores opened and closed down is about the same every year.

Many restaurants that have been in business for many years have a fixed customer base and a stable model. If a newly opened restaurant wants to carry it head-on, it is difficult to make a long-term stable profit.

Second, the key indicators of the traditional catering industry.

In addition to the fixed input, restaurants mainly look at two parts: labor costs and turnover rates. The skill of the chef is very important to the quality of a store, and only when the product is good can there be conditions for operation.

The turnover rate of catering is the most important factor affecting the unit income, and under the premise that the fixed cost does not fluctuate much, there are several waves of customers a day, which greatly affects the profit margin.

It is precisely to solve the problem of labor cost and turnover rate that hot pot can be quickly replicated and expanded. But in the final analysis, hot pot also belongs to the traditional model, with huge fixed investment in the early stage, and even star hot pot restaurants have closed down one after another.

3. The traffic thinking catering model under the Internet.

The catering model of traffic thinking can be said to be an upgraded version of the hot pot model.

The biggest investment in the early stage of the hot pot model is the rent of the store, and the Internet model has also cut this cost.

For example, many white-collar workers eat takeout at noon, take out when they get home from work, and take out supper at night.

There are three reasons why takeaway restaurants can replicate in batches and make profits quickly:

1. Many takeaway restaurants do not provide dine-in, only do takeaway, saving rent, decoration, etc.

2. The takeaway dishes are not made by themselves, but are meal packages delivered by cooperative merchants. Many meal kits only need to be heated in the microwave, or a few small chefs need to be hired to chop vegetables and side dishes, and they can be packaged and delivered with a simple cooking. There is no need for a chef and a ** kitchen at all.

Of course, for a higher-grade takeaway, ** kitchen can choose a shared kitchen, so you don't have to invest in making one.

3. The takeaway platform has the service of accurate customer delivery, for example, if your dishes are spicy, the merchant purchase traffic platform will send the merchant's dishes in large quantities to customers who like spicy tastes.

Fourth, the advantages and disadvantages of Internet catering.

As long as there are enough people ordering food in the whole market, the flow is guaranteed, unlike traditional restaurants (new stores), which only rely on the flow of customers in front of the store.

It saves rent, labor, and solves the problems of traditional catering such as turnover rate. In addition, your dish doesn't need to be liked by everyone, because it is precisely delivered.

Of course, there are also many pitfalls in catering under this Internet traffic model, such as product selection, platform cost, surrounding crowd structure, etc.

In fact, after the epidemic came, many industries became increasingly ruined, and bosses closed stores one after another to reduce costs.

When observing the emerging catering brands, it is not difficult to find that most of these catering brands are popular with young people and are most affordable. In the wake of the pandemic, affordable, easy-to-operate, and delicious catering is very popular.

In 2022, for entrepreneurs who want to invest in catering, there are a few points to pay attention to when investing in catering:

1. You need to investigate whether there is this category in the regional market where you are currently located, and you should take into account the needs of mainstream consumers in your region, and whether the category is popular among these mainstream consumers.

2. This project is relatively simple to operate, although it has core technology, whether it can be easily replicated, and whether it can form a large-scale industry.

3. Whether the catering is unique can attract the curiosity of some people who are interested in novelties, because people will be more interested in some new products.

4. To invest in a catering project, you must choose a mature catering brand, if a catering project can survive in a business district for more than 5 years, and there is an expansion trend of the catering brand, you can consider joining.

5. Geographical location and quantity, which should also be taken into account when we join a catering project.

Summary: Although the epidemic has not dissipated in 2022, it is necessary to win by surprise in the catering track, and heroes will emerge in troubled times. Everyone must be cautious when making investments. Think about it or see the project before you start!

Now that the domestic epidemic situation is repeated, it is too difficult for the catering industry, and it is still prudent to choose to enter the catering industry, after all, the investment risk is very high.

Hello, happy to answer your questions. The outlook for the catering industry in 2023 is analyzed as follows: the epidemic prevention and control policy has been adjusted, and 49% of consumers are optimistic about the confidence in the later economic recovery; ** Supporting policies have also been introduced, and the development of prefabricated dishes and digital technology has improved the catering industry as a whole.

China's catering industry has formed a new pattern of diversified development of local cuisine, fusion cuisine and foreign cuisine such as Western food, Japanese cuisine and Southeast Asian cuisine. Taking Shenzhen as an example, in 2023, there is a lot of room for improvement in the down-to-earth breakfast market and high-end catering.

Affected by the epidemic, the catering industry has been affected a lot since 2020, and with the control of the epidemic and the introduction of vaccines, it is believed that it will gradually return to normal in 2021.

Due to the impact of the epidemic, it is okay for the catering industry to maintain the status quo in 2021.

The epidemic control is ideal, and it is definitely better than before.

The catering industry is recovering, and the wave of entrepreneurship is coming. During the Spring Festival, China's online consumption grew rapidly, and offline consumption was also hot. The consumer market is vibrant, and vitality is released.

Traditional products such as New Year's gift boxes, home appliances, and fitness equipment are selling strongly, among which jewelry, clothing, shoes and hats, and cosmetics have increased by more than 100%. The sales of seasonal goods such as flowers and plants, ** ornaments have increased significantly.

What is surprising is that the catering industry, which was once in a downturn in the epidemic market at the end of last year, also ushered in a "spring" during the Spring Festival.

According to reports, during the Spring Festival in 2021, the sales of key retail and catering enterprises across the country reached 821 billion yuan! This is an increase over the same period last year.

The catering industry has always been a very popular industry for entrepreneurs. 2020 is very much to look forward to.

According to the China Catering Report 2019, the size of China's catering market has reached trillions in the past year! The report comprehensively deconstructs the catering industry from the perspectives of industry, category, brand, takeaway, consumer, city and trend, and reveals the development trend of the catering industry.

It is estimated that in 2020, the national catering revenue will exceed 5 trillion yuan and the scale will be close to 6 trillion yuan, keeping pace with the American catering market, which is currently the first in the world, and becoming the world's largest catering country.

1.Brand strategy is important.

In 2020, the catering industry will exceed the 5 trillion mark, and traditional small restaurants rely on acquaintances and word-of-mouth business models are barely enough to maintain business, and many small restaurants may close down for various reasons.

Branding will become more popular in line with the development needs of the market, and brand catering will develop better because of the advantages of capital, popularity, service, and cost.

2.The beverage industry has risen.

For a long time, the catering industry is strong and weak, but with the improvement of people's material life, more and more specialty beverage brands have developed, and the number of beverage stores in the country has reached 440,000 last year, which even exceeds the number of hot pot shops.

The consumption scenarios of beverages are also more diverse, whether it is shopping, catering, entertainment, or office. All kinds of drinks are sold.

3.The rise of food delivery platforms.

The pace of people's lives is getting faster and faster, and most people will choose to eat out or take out to solve the problem of eating, and O2O will be more popular in various cities. Data show that in recent years, the takeaway industry has doubled, and the market size has exceeded 200 billion yuan; There are more than 300 million takeaway users, which will be comparable to ** users.

4.Young people become the main force.

With a total population of 100 million, accounting for nearly 40% of the country's total population, they are becoming the backbone of China's consumption and the main force of catering consumption. According to Meituan-Dianping's data, consumers aged 20-39 contribute to food and beverage consumption, among which the post-90s generation significantly exceeds the post-80s generation in terms of food and beverage consumption.

The future development of the catering industry is inseparable from the Internet, coupled with new consumer groups, with different values, lifestyles, different interests and hobbies more diversified consumption tendencies, China's catering market is bound to make corresponding adjustments to meet the challenge.

Today's catering industry is in a period of transformation, and this year's epidemic has accelerated the transformation of catering. Therefore, there are huge opportunities in every category, to paraphrase an online saying: under the new catering model, all catering businesses are worth doing all over again.

Let's follow Kelid to understand the three major trends of the future development of the catering industry.

1. Retailing.

Traditional catering is mainly based on offline single scenes, and at present, catering is mainly online dine-in + online takeaway, and in the future, offline + online + new retail will become the standard. We can see that many brands have opened their own Tmall stores, Douyin stores or official mini program platforms, especially hot pot, snail noodles, skewers, rice noodles, and liangpi, which are easy to quantify and store, have already opened the door to new retail through pre-packaged food. There is also a new model of catering + convenience store, such as Weijia Convenience, which has become the frontier exploration of new catering retail.

2. Takeaway. Takeaway has developed into the main battlefield of catering, and it is a big platform that all catering people cannot ignore. There is often a discussion about whether takeaway will have an impact on offline catering, and this impact will definitely be there, but it will not be fatal. Takeaway will only complement dine-in, and cannot completely replace dine-in.

The reason is very simple, eating is a very scene-based thing, you can order a takeout when you are alone, and you must go to the store to gather when there are many people. On rainy days, you can order a takeout to make a living, and when the weather is clear, you still want to go out and bask in the sun. Food delivery is an indispensable part of young people's lives today, and it will affect everyone in the future.

3. Sinking of channels.

Many F&B brands are starting to think about opening stores in third- and fourth-tier cities, and even KFC has begun to launch small stores in third- and fourth-tier cities, for the simple reason that third- and fourth-tier cities accommodate 74% of the country's population. The rise of Pinduoduo has made JD.com realize the horror of this mysterious force outside the city, and the success of Wallace and Michelle Bingcheng has also tested the potential of third- and fourth-tier cities. In the future, every catering brand that is determined to impact 10,000 stores will not be able to avoid third- and fourth-tier cities, so sinking is the right way to expand.