How to write a great copywriting beginning with a short piece of text

1.Stimulate the user's desire, in order to make the user more experienced, describe the experience product from the user's point of view, and occupy the reader's inner world physiologically. 2.

The most effective and fastest way to gain readers' trust is through authoritative experts, and it has been proven that these three methods of resolving concerns eliminate readers' purchase doubts layer by layer. 3.The headline is eye-catching, choose a news editorial that readers trust, or a real job to share, to learn copywriting skills related skills to *** style copywriting to see.

Before you start writing copy, you need to think about the structure of your article, because if you don't even know what you want to say about the beginning, middle and end parts of the content you want to write, then you can't write a good copy, at best it's a barely readable advertisement, you don't have to be completely confident, but at least you have to clear your mind and know what you want to highlight, it's like the difference between learning for yourself and learning for "others". As a marketing article, your ultimate goal is to get those readers who really need to buy your product, first of all, you must show the unique selling points of the product you are selling, such as: cost performance, quality, features, etc.

Reading this, you might be tempted to say, what if our products don't have a unique selling point? Listen to me friends, the important thing is that you need it so that those who really need it understand that they need it, and if it is not linked to the market demand at all, then its existence is a mistake in itself.

Once you understand the basics of writing, which need to be accumulated, to improve your writing skills better and faster, you will use writing skills, including the following:

**: Grab your attention and give a comprehensive description of the product.

Copywriting: Conveying the main message of a product or service.

Trademark: Display the name of the company that produces the product.

**: Let the reader know what they need to buy a product or service.

Feedback: Give the reader a way to give feedback, usually at the end.

Overall design: Other design elements present the overall look of the advertisement.

Writing that resonates with the reader is a great way to convey your point of view, and it is only easy to convince the reader if they feel empathy or feel that your point of view is right.

Copywriting needs to have emotion, every word or sentence can have emotion, and words with emotion can resonate with readers more and make it easier for readers to remember.

When writing copy, you need to always remember that you are a living person, and if you are a human being, you will have character and emotion, so that readers can feel what kind of person you are from the text.

According to different products, it is different, first of all, you should understand the characteristics and uses of the product you want to write, so that the copy can be more attractive.

The way to write a good beginning of copywriting is to point out the topic, describe the pain points, introduce classic sentences, introduce events, substitute scenarios, import problems, and so on.

1. Point out the theme.

At the beginning, the topic is directly pointed out, and the core content or ideas of the article are highly summarized, so that users can prepare the topic in advance.

2. Describe the pain point.

Understand the user's feelings about a certain thing, put yourself in the user's shoes to think about the problem, consciously describe the pain points, and resonate with the user from the perspective of thinking and thinking.

3. Introduce classic statements.

The introduction of classic sentences is also a common copywriting beginning, which classic which draft of the eulogy sentence refers to exemplary, authoritative, can bring a deep impression of the language and writing, its content generally includes classic songs, film and television works, literary works, life insights, life wisdom, etc.

4. Introduce events.

At the beginning of the copy, introduce news and hot topics that users are more concerned about to attract users' attention and transition to the main text.

5. Substitution scenario.

Introducing a story at the beginning of your copy that engages the user, or creates an atmosphere that resonates emotionally with the user, is often an effective way to warm up the topic.

6. Import problems.

People are always prone to curiosity about unknown things, and they will have the desire to study things they don't understand, so the new copywriter introduces questions at the beginning of the copywriting to arouse the user's curiosity, and the user will have the desire to read it.

1.Linguistic refinementIf the user clicks on the title to enter the content of the article, if the beginning of the article cannot arouse the user's desire to read, it is difficult for the user to read the whole article, the user will choose to leave, and it is difficult for the user to open the article for the second time.

2.Pay attention to the rhythmThe overall rhythm at the beginning should be as fast as possible, mobilize the reader's interest through fast pace, use more clear short sentences, make the content narrative more compact, have clear logic, and use line breaks in appropriate places.

3.Clear positioning4.Interest guidanceWriting an article needs to constantly arouse the user's interest through the content, continue to attract the reader's attention, so that the user can continue to read, and the beginning needs to open the user's cognitive gap and stimulate interest.

The copywriting compares with the first version, highlighting the interests and calls. In the second version, if the stranger lacks trust, it is impossible to form user self-propagation. In the third edition, character stories and limited-time actions are added to create a sense of urgency.

The fourth edition adds details, enriches the story of the characters, and is more infectious. When interacting with users, what is promised to the user must be fulfilled, and if it is said to be free, it must be free, rather than being free after you need to do something. If you use free to attract users, and the user only knows that he has to do one extra thing to be free after participating in the activity, such as collecting likes in the circle of friends to get a certain benefit, then he will feel cheated, not only can not impress the user, but will make him disgusted with you.

Of course, there are some hot spots, and there are storylines.