Pechoin is not used by many people, why exactly

Why is this thing so hard to use? It's your personal feeling. Pechoin.

The launch of the Sanshenghua series, in the form of old Shanghai-style animation illustrations, has a generous and artistic image that makes consumers' eyes shine. The aesthetic and innovative improvement of product packaging has attracted the attention of young consumers to a greater extent, getting rid of people's inherent impression that Pechoin is a mother. However, the reshaping of the packaging image was not completely successful, and now the packaging design of Pechoin adopts a flat form.

<>Pechoin skin care products is a classic skin care brand, series of products, product quality is very good, moisturizing and hydrating, lightening fine lines, skin tightening effect is particularly good, and the most important thing is that it is affordable and affordable for ordinary people. Because the old brands and beauty bloggers are promoting more emerging brands in China, and Pechoin has been committed to changing the brand image for many years, so that more young consumers can understand the protection of moisture, so many people will think that it is suitable for dry people, after washing, the face will be very moisturized and not so tight.

But in general, the traditional concept has always been that Pechoin is more suitable for women over 40 years old, and Pechoin continues to launch a series of three-life flowers suitable for young people. visible, in the brand positioning.

There has always been an unclear problem with Pechoin. Whether you choose mass consumption, or to distinguish your personality, wash the cuticles of your face.

are all relatively thin. Even if you are not sensitive, use a soap-based cleanser with a strong cleansing force.

The cuticle can also thin out, making it easy to become a sensitive consumer, which is a key consideration for any brand in the positioning and development strategy design phase.

Do a detailed explanation of the problem for a detailed interpretation of the problem, I hope it will help you, if you have any questions, you can leave me a message in the comment area, you can comment with me a lot, if there is something wrong, you can also interact with me more, if you like the author, you can also follow me, your like is the biggest help to me, thank you.

Because the efficacy of Pechoin is very simple, and it is not as comfortable as other cosmetics when used, plus the fact that it is cheap, it will make people feel that it is cheap and not good, resulting in fewer and fewer people using it.

Maybe everyone's concepts and ideological trends are attracted by the current new products, or everyone is more inclined to choose the right products for themselves, moisturizing, anti-aging, acne and so on.

Deceive consumers: The bottle looks quite large, but it actually holds a little bit.

The reasons for not buying Pechoin are that the Pechoin brand does not have a clear positioning, and the reconstruction of the Pechoin brand in the packaging image has not been successful.

1. The Pechoin brand does not have a clear positioning

Because the Pechoin brand does not have a clear positioning, the view of the brand's top management is that Pechoin should not be seen as a product with too distinct personality. However, in the stage of brand rejuvenation, Pechoin lacks a clear brand image and ambiguous attitude, which will lead to the lack of a new experience of Pechoin among young consumers, making it difficult for some young people to recognize and accept Pechoin, resulting in them not buying Pechoin.

2. The reconstruction of the Pechoin brand in the packaging image has not been successful

In order to highlight the freshness of plants and trees, the attached drawings adopt a strong forest style, and the effect achieved by the green rendering of a large area of high saturation is far from the original intention, which is easy to make people feel fancy. In the design of the font, although eye-catching, the combination with the pattern is not perfect, and the overall impression is still relatively rigid, which leads many people not to buy Pechoin.

Pechoin Advantages:

1. Comprehensive training. For layman franchisees, Pechoin also provides them with comprehensive training, including not only product knowledge, but also beauty and skin care knowledge. From business skills to store decoration, from publicity planning to the best plan, as long as it is needed in the process of opening a store, all are taught to franchisees without reservation.

At the same time, strong post-guidance will track the business status in real time and give reasonable solutions in time.

2. The brand influence is huge. Born in 1931, Pechoin has been developing for 88 years, which is a very high life expectancy if you count it as a human lifespan. In 2008, Nian Huilu was awarded the title of China's well-known trademark, and in addition, it has also won the title of Shanghai Famous Trademark twice in a row.

If there is no recognition from consumers and the market, it will not be selected for these titles, which shows that its brand influence is very large and wide.

The above content reference: Encyclopedia Pechoin.

Summary. Pro-<>

Hello, glad to answer for you. There are many reasons why someone chooses not to buy Pechoin products:1

Personal preference: Everyone's **type and needs are different, so they may be more inclined to choose other brands or products to meet their needs. 2.

Product Fitness: Some people may not be satisfied with the results of Pechoin products or think that they are not suitable for their skin type or problem. 3.

Factors: Pechoin products are relatively high in the market, and some consumers may feel that they are too expensive and choose to buy more affordable products. 4.

Brand awareness: Although Pechoin is one of the well-known cosmetics brands in China, its brand may not be as well recognized as other internationally renowned brands among some consumers, which may also lead them to choose other brands. 5.

Marketing strategy: Pechoin's marketing strategy and publicity may not fully appeal to some consumers, or they may be more interested in other brands' promotional activities.

Why don't so many people buy Pechoin?

Hello dear <>, I am happy to answer for you. There are many reasons why someone chooses not to buy Pechoin products:1

Personal preference: Everyone's type and needs are different, so they may be more inclined to choose other brands or products to meet their needs. 2.

Product Adaptability: Some people may not be satisfied with the results of Pechoin products, or think that they are not suitable for their skin type or problem. 3.

Factors: Pechoin products are relatively high in the market, and some consumers may feel that they are too expensive and choose to buy more affordable products. 4.

Brand awareness: Although Pechoin is one of the well-known cosmetics brands in China, its brand may not be as well recognized as other internationally renowned brands among some consumers, which may also lead them to choose other brands. 5.

Marketing Strategy: Pechoin's marketing strategy and publicity may not have fully appealed to some consumers, or they may be more interested in other brands' promotional activities.

These reasons may be different due to personal opinions and market changes. Everyone has their own purchasing decisions and brand preferences, so different people will have different reasons to choose or not to buy Pechoin products.