If you let the farmer s product sell quickly, is it feasible without middlemen?

There is no middleman to make the difference", in recent years, it has become the mantra of some brands, it seems that the middleman is to deprive manufacturers of profits and deprive consumers of RMB since the emergence of the middleman, and the "middleman" has almost been said to be a "profiteer".

People only pay attention to the fact that the middleman buys the goods from the manufacturer, and then sells them to the consumer at a higher price, "raises" the goods and earns the intermediate profit, and forgets what the middleman provides and contributes.

The middleman is the most faithful "porter".

The ruler is short, and the inch is long. Although the manufacturer is the product provider, but can not sell the product directly to the consumer, the middleman came into being, from the manufacturer to the country or even the world, for consumers to choose, buy, become the bridge between the manufacturer and the consumer. Without middlemen, the efforts of manufacturers are just products piled up in factories and warehouses, and they will never become commodities.

The middleman is the "waiter" at the very front

The goods are sold by intermediaries, and in the same way, any problems with the product and any questions about the product are solved by the middlemen for the consumer. High-quality middlemen are also excellent service providers, who serve users and maintain customers for the brand, and create a good reputation.

The middleman is the most efficient "salesman".

Most of the middlemen are locals, who understand the local market conditions, customs and culture, and know what consumers want. For manufacturers, they understand local consumers, so they can deepen the market and serve users more efficiently; For consumers, they know what they need and are more intimate.

If there are no middlemen, we need to drive dozens or hundreds of miles to buy rice and vegetables from the farmer's uncle, or directly grow it ourselves;

If there are no middlemen, we may not be able to buy any of the products that are imported;

If there were no middlemen, we might have to cross half China to buy furniture;

If there is no middleman......

If there were no middlemen, would it be cheaper?

Some people say that e-commerce platforms are not middlemen and are cheaper.

For example, in the era, there were many "no middlemen" stores, which were ridiculously cheap. In the end, everyone is still willing to buy from a truly certified brand that is "not cheap", or to the platform self-operated - Jingdong self-operated, Dangdang self-operated purchase, and buy one with **.

But in fact, the platform is self-operated and most of the ** are still large and small middlemen, selling real and fake goods.

Some people say that the manufacturer's self-built e-commerce will always be cheaper, right?

In fact, if you think about it carefully, the costs of warehousing, logistics, platform operation and maintenance, etc., are difficult for most manufacturers to bear. Even if it is an e-commerce manufacturer, either only the e-commerce special supply is lower, and other products are still basically the same as the middleman.

If there is no middleman, we actually need to spend more costs - including money, time, and energy, to obtain products, after-sales services, etc.

While there is a lot of talk about removing the "middleman" that is appealing on the surface, middlemen have always existed because they will be more efficient than others in doing their piece of work. ”

Middlemen are one of the most important professions in the world, and without them, we would not be able to move an inch.

Not necessarily possible. First of all, the middleman is a large-scale concept, including the first business, distributors, logistics and other links, so it is impossible to distinguish whether it can be sold quickly; Second, when farmers learn how to use various publicity platforms to promote their products, the links in the middleman can be reduced a lot; Finally, according to the degree of local economic and cultural development, a certain amount of educational resources is needed to improve the state of the peasants, which is different from the market economy.

If the farmer's product is sold quickly, it can be done without middlemen. Due to the development of the network now, unlike before, it was necessary for middlemen to transport, and it can be directly sold online, live online, etc.

I think it is feasible, now e-commerce is very popular, if farmers can learn the model of e-commerce, they can live broadcast on the Internet, and then sell their products to the majority of netizens, so that there is no need for middlemen, directly direct sales from the origin.

No way. Farmers don't have any way out of sales. Middlemen have a lot of contacts and outlets.

Paying attention to agricultural products for many years, how to maximize the benefits of agricultural products produced by farmers? The first is to produce agricultural products that meet individual needs. The overcapacity of agricultural products, farmers have been difficult to sell since about 2000, China's agricultural quantity development road has gone through 50 years, after solving the problem of food and clothing, the Chinese began to think about how to eat well, the state also advocates quality development, by improving the quality of agricultural products to achieve supply-side reform.

Meet these individual needs with high-quality agricultural products. Alkaline persimmons are not worried, crystal grapes are sold at high prices, and fruits in the northern greenhouses are popular, because these agricultural products meet the needs of the market and people's individuality, and the interests of operators are maximized. The second is to build a sales platform for agricultural products.

Pay attention to the construction of the origin market, the market set storage, packaging, rough processing, fresh distribution is equal to one. Anshan Nanguo Pear Market and Qiandangbao Freshwater Fish Market have played a better role as agricultural product sales platforms.

The third is a variety of forms of docking. Agricultural supermarket docking, agricultural batch docking, e-commerce docking, online delivery, celebrity endorsements, etc. can all sell high-quality agricultural products to consumers. To maximize the interests of farmers in the production of agricultural products, quality and safety is the guarantee, and it is empty talk to talk about sales and benefits without quality and safety.

In today's modern society, the sale of agricultural products is becoming more and more detailed due to the socialized division of labor, and it is unrealistic to achieve direct sales from farmers to end customers (i.e., eaters). The maximization of the interests of farmers should focus on improving the quality of agricultural products, effectively reducing agricultural production costs, and enhancing market competitiveness, and make efforts to improve brand awareness and enhance the commerciality of agricultural products, which is the general trend of commodity marketization.

With the continuous development of market informatization, the advantages of regional production of agricultural products are further revealed, and the continuous improvement of the logistics network, the production and marketing of farmers can not only not maximize the benefits, but also may reduce the acquisition of benefits. At present, the marketing model of agricultural products has also gradually evolved from the early days of the division of fields into households, and the peasants produced and sold them by themselves.

In modern society, the self-production and self-sale of agricultural products should be established on the basis of large-scale planting and specialized production, which can reduce production costs, improve and ensure high quality, and be competitive in the market. In the rapidly developing modern economy and society, relying on peasants to fight alone in the market will not maximize their profits, but will be counterproductive. This is a fact that has been tested in practice and has been verified by farmers.

No agriculture is not stable, no business is not rich, no work is not strong, business is the bridge of logistics, all three are the mainstay in the economy and society, and the development of agriculture is inseparable from the support of modern business.