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First of all, make sure that you have customers in this place, and you have a lot of effective customers, so there is no problem in choosing a location.
First of all, one reason is from your problem, "because the channel was not clear at the beginning, so it took nearly twice as much hard-earned money to buy some goods" This shows that your things are twice as expensive as others sell, and some people like to "shop around", your price is expensive, of course they don't buy yours, it is recommended that you go to other similar product stores to compare**.
Second, whether there are good publicity methods, do some lightbox advertising, emphasize the characteristics of your products, otherwise your advertising will be for other Mongolian handicraft stores.
Third, go to the same product store to see, the difference with it, this difference is the product, whether you have the same product, did not arouse the customer's desire to buy; The success of their store is there!
Fourth, whether the layout of your store is reasonable; If there are employees, is the management reasonable? Does it motivate employees to work?
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Come and help you! Do Chinese buy things to buy things? Since you're sure they like it, why don't they come and buy it? And what kind of people do you sell your stuff to? These are the questions you have to face!
First of all, Chinese buy things not purely to buy things, they buy greedy and cheap! You will definitely not be able to sell the monotonous business that you have been doing, so you have to take advantage of people's greed for cheapness to lure them! Second, they like it but don't buy it, the reason can only be that the first is too high, and the second is that the product is not practical.
There is also a solution to this, such as your means of buying and selling, you can't be too old-fashioned in business, you have to be flexible, see that each household likes it, you have to first introduce them to some **, and then introduce the low price, and finally say what they like, quote a middle price, and then sell it to them at a low price, this ** needs to be set by yourself. Not too intimidating, remember that you are opening the market right now.
Third, who are you selling your stuff to? yes, to whom did he sell it? It won't be an old man or an old lady, generally speaking, your things should be sold to fashion, the pursuit of rebellion, personality, curiosity, and so on, then the selection of the source of goods is very important, and I suggest you go to your nearby university to publicize, the current college students like these things, you can try to sell them to them, this may be able to solve your urgent needs!
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Emphasize the special significance of each gift, such as putting only one piece of each item and each gift with a Mongolian legend.
Targeting specific groups of people, such as a boy's 100th birthday or birthday gifts, emphasizes the Mongolian heroism that can be brought to boys. Another example is to ward off evil spirits. From this, the gift can be divided into several functional areas.
In short, break through the gift itself and explore the unique Mongolian cultural connotation of the gift. The most important thing is to meet the unique needs of the buyer.
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Since it is a craft. In case of being in your store, highlight its craftsmanship and beauty. What about the lighting in the house? Don't be so crowded. To appear generous and noble, the store is big
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Increase the price of a small part of the things by 2 times, and reduce the price of most things by 1 2
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Targeting the consumer base of your product, marketing strategy is also important.
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Look for a commercial area with a large number of people.
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Move the store to a tourist attraction, increase it by two times, and make money
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and first figure out why. Maybe others don't think it's useful. And you have to find the right crowd.
Like you said, it has collectible value and can be used as a gift, if the price is cheap, it can be sold to people like students, and if it is more expensive, it can be sold to the kind of rich people who love to give gifts. If it's true that your people don't buy it, find another seller. Maybe it's better somewhere else.
For example, like us in Chengdu.
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