The inventory of spring clothes in 2022 is difficult to sell, what is the reason for it?

Mainly because of the weather and the epidemic, the cold spring of 2022.

So that friends in many areas can't wear spring clothes at all, now people in many places are still wearing winter clothes, spring clothes naturally have no market, coupled with the trend of the epidemic in various places, especially the express detection of the epidemic, the official has notified everyone to try to buy less online during the epidemic, this is the main reason why the inventory of spring clothes in 2022 is difficult to eliminate, in the past, spring clothes at this time of year were the most popular, but now there is a problem of unsalable spring clothes on major platforms, and it seems that summer is coming soon, This made many merchants very helpless.

The topic of 2022 spring clothing inventory that is difficult to sell has been on the hot search.

After attracting everyone's attention, in the past, there would be a certain amount of inventory in spring clothes every year, and it was normal for spring clothes to have inventory, but this time the inventory of spring clothes in 2022 exceeded a certain standard, which also made many merchants feel very distressed, whether online or online, the same dilemma appeared, everyone is also curious why this spring clothing inventory has such a situation, let's analyze it together.

Clause.

First, because of the climate

A large part of the serious stranding of spring clothing inventory in 2022 is due to climate reasons, and we also know that the climate in spring is very different from each other, and many places do not have the weather that spring should have.

Clause.

Second, because of the impact of the epidemic

The epidemic is also the reason why the inventory of spring clothes in 2022 is difficult to eliminate, and the epidemic situation in various places has appeared, because of the epidemic, express delivery infection has occurred in many areas, which also leads to many people not daring to shop, and the official also hopes that everyone can shop less during the epidemic, and everyone is afraid to go out and shop online under the epidemic situation, we all hope that the epidemic can end sooner.

Because the current logistics speed is very slow, it takes about 5 days to buy a courier to come back, and many consumers are very dissatisfied with this, so most consumers will buy it in physical stores. In addition, the current epidemic situation is very serious.

Because there is an epidemic in most parts of the country, and the epidemic has led to the inability of logistics to be transported smoothly, and the weather is cold due to the cold of spring, so spring clothes will be unsalable.

Now that the epidemic is a problem, many people's earning power is not particularly strong, and many people are quarantined, have no way to go out, and have no desire to buy new clothes.

Due to the impact of the epidemic, the business of many clothing stores has become very poor, which is a heavy blow to them, and their sales in each clothing store are very bleak. How to sell spring clothes? <>

In fact, the first and most common method is to expand sales channels, they often sell the business of physical stores under the clothing store, but in the current situation of the epidemic is more serious, online clothing stores may be more popular, so merchants can choose the best way to sell goods, and upload all the goods in the store to the Internet, which can be the ** platform or WeChat platform, and mail to customers by express delivery, so as to expand the online sales channels. It is even possible to use the method of live broadcast to sell goods, and it is easier to expand the entire consumer group by selling goods through live broadcast, because the way of live broadcast may expand the sales channel to other regions, not limited to the people in one region, which is a way to expand the sales channel. <>

The second is that the merchant may choose to use an additional marketing method, that is to say, with sales, when the next sales also choose this way, choose this kind of salesman with strong ability to sell goods, you can sell goods live, you can also choose offline salesmen, although the amount of clothing stores is relatively small, but you can fully grasp the current only ** amount, and these groups will become target customers, I think the stock of spring clothes as a whole should also be reduced. <>

In short, now the entire clothing market, especially the offline clothing market prospects, is not very optimistic, at this time the business has to find a way to expand his sales channels.

Vendors can conduct live webcasts, because now the express can still be received as usual, try to reduce the ** to an appropriate degree.

Vendors should adopt relevant modes of activities, or online shopping, or increase discounts and other ways to effectively break the situation.