What is the market analysis of the apparel industry?

The market analysis of the apparel industry is that the trend of the world's clothing is developing more and more in the direction of "freedom" and "diversification".

Clothing is a general term for clothes, shoes, ornaments, etc., and mostly refers to clothes. In the national standard, clothing is defined as: sewn, worn on the human body to play a protective and decorative role of products, also known as clothing. With the knowledge economy.

With the arrival of the Internet and the popularization and application of the Internet, the influx of international information has greatly affected China's clothing market. The trend of world clothing is increasingly moving in the direction of "freedom" and "diversity".

The retail scale of China's apparel market reached one trillion yuan in 2019, a year-on-year increase.

The size of China's clothing market.

Huge, and has maintained growth in recent years. China Business Industry Research Institute**, China's clothing market will reach one trillion yuan in 2021.

China's advantageous industries with international influence, the garment industry has formed a series of mature garment production industry chains from yarn production, fabric and accessories processing, to garment production. With the overall development of China's economy and the level of urbanization.

Increasing, the quantity and quality of people's material needs are improved at the same time, and the aesthetic requirements are constantly upgraded, so that clothing has become a symbol of people's personal style, and the clothing retail industry has become the biggest driving force for the development of China's textile and garment industry.

The clothing and apparel industry is an industry that has high requirements for accurate positioning, because people often position themselves and judge others by dressing up

In this era, the place of clothing in people's lives is more important than any other era. For the apparel industry, the target customer market can be roughly subdivided into: 0-4 years old, 5-16 years old, 17-19 years old, 20-25 years old, 26-30 years old, 31-40 years old, 41 years old and special clothing.

Market analysis is the analysis of various factors of market supply and demand changes, as well as their dynamics and trends. The analysis process is: collect relevant information and data, adopt appropriate methods, analyze and study, explore the law of market changes, understand consumers' opinions and requirements on product variety, specification, quality, performance, and quality, understand the market demand and sales trend of a certain product, and understand the market share of the product and the market share of the competing units.

Understand the changes in the purchasing power of social commodities and the supply of social commodities, and identify the different situations of commodity supply and demand balance (balance or supply exceeds demand, or demand exceeds supply), so as to provide an important basis for enterprise production and operation decision-making - reasonable arrangement of production, market competition, and objective management decision-making - correct regulation of the market, balance of production and marketing, and economic development.