Budweiser Advertising was fined 250,000 yuan, what regulations did the company violate?

Because the company violated the Advertising Act. <

Recently, Budweiser's advertisement was fined 250,000 yuan for clinking glasses for drinking. The advertisement is suspected of violating Article 23, Paragraph 2 of the Advertising Law of the People's Republic of China. This law stipulates that alcohol advertisements shall not contain the act of drinking, so the content published in this Budweiser advertisement violates the provisions of the Advertising Law and shall be punished according to law.

I think this kind of punishment is very cautionary. First of all, we know that alcohol is harmful to human health. Advertising content for alcohol has a negative impact on society, and advertising that produces and promotes alcohol content is likely to have a negative impact on society.

After all, the most important way for people to understand a product is through advertising, and the first impression that advertising gives to consumers is often very decisive. <>

Everyone is talking about it. I think that's a bit of a fuss. Although he was fined, he was only fined 250,000 yuan, which is nothing to him for a large company like Budweiser, so I don't think 250,000 yuan will affect the normal operation of the company.

But such a penalty may affect the sales of Budweiser, and although it has no impact on the normal operation of the company, I think it will more or less affect the sales of Budweiser, because consumers are now more concerned about the company's image. If they are punished, it means that there will be certain problems with the product, so on this cusp, people may not buy Budweiser. <>

Why is there a fine for drinking alcohol in an advertisement? This is because I am afraid that these behaviors will cause minors to drink alcohol and will give them a bad warning. For example, people should never drink alcohol while driving.

When we drink alcohol, we should pay attention to the amount. If it's just slightly tipsy, that's okay. Therefore, drink alcohol in moderation.

Budweiser has drinking in the advertisement, which is an illegal action, so Budweiser will be punished, and if it violates industry regulations, it will be fined 250,000 yuan.

It mainly violates the laws and regulations of our country and violates the content of market management, so it will be fined, and there can be no clinking glasses in the advertisement.

On May 14, 2021, the advertising information of "Spring Tour, Clinking Glasses is the Right Time" contained the copywriting of drinking action and **, which is suspected of violating the provisions of Article 23 (2) of the Advertising Law of the People's Republic of China, and constitutes an illegal act of publishing prohibited content in alcohol advertising.

The reason for the penalty was that it was reported because the advertisement of Budweiser Advertising contained false information to deceive consumers.

It is suspected of publishing false advertisements, causing damage to the interests of consumers, and has also been complained about.

This happens because Budweiser ads violate advertising laws.

To some extent, it was Budweiser that violated the laws and regulations of the national advertising law before it was fined 25 plays. According to Article 23 of the Advertising Law of the People's Republic of China, alcohol advertisements must not contain the following content: inducing or encouraging drinking or promoting uncontrolled drinking, or drinking alcohol; Perform activities such as driving cars, boats, airplanes, etc.; Explicit or implicit that drinking alcohol has the effect of eliminating tension and anxiety and increasing physical strength.

Obviously, Budweiser's advertisement violated the relevant provisions of the advertising law and would be fined 250,000 yuan, which is well-founded.

The specific reason is that Budweiser officially released an advertisement**, which contains: (1) a 6 minutes and 29 seconds **, ** at the end of the drinking action after clinking glasses; (2) 3 seconds of ** appeared after clinking glasses; (3) The female blogger invited to the event hosts a glass of drinking. This touches the bottom line of the state on alcohol advertising, so fines are reasonable and compliant.

Budweiser was fined 250,000 yuan for beer advertising, which is a manifestation of the country's strictness in alcohol advertising. The fine of 250,000 yuan is not worth mentioning for Budweiser, but it is not worth reducing the national recognition of Budweiser. On the other hand, the state fine is not a fine in the real sense, but more to warn enterprises to comply with relevant regulations, and also to give other enterprises that have made mistakes but have not yet been discovered some time to rectify.

3. What is my personal opinion?

Regarding the punishment of Budweiser China, we saw various intricate opinions on the Internet, and found that many netizens were shocked by the punishment of Budweiser and thought that it was not worth mentioning. When we found out the reason for the mid-term in depth, Budweiser was actually fined for "drinking", so many people expressed confusion about this move. Isn't advertising alcohol brands just for consumers to consume and use?

There's nothing wrong with that. However, China's laws have always been based on the health and safety of the broad masses of the people, and as long as they threaten the health and safety of the people, they will be stopped under the provisions of the law. This is also the relevant reason why Budweiser was punished this time.

It is hoped that Budweiser and other businesses will take this as a warning and publish alcohol advertisements on the premise of strictly abiding by the law.

Because there was an irregularity in the content of this advertisement, he was fined 250,000 yuan, and there was an action of drinking alcohol in the advertisement.

Because there was an act of drinking alcohol in this advertisement, he was suspected of violating the rules, so he was fined 250,000 yuan.

Because Budweiser advertising violates advertising laws, I think this matter is very serious.

If there is alcohol content in the advertisement, you will be fined, and there are many requirements for the advertising content of alcohol in our country.

Recently, Budweiser was fined 200,000 yuan for false advertising, and before that, it was fined 100,000 yuan for trademark infringement, and AB InBev was fined 1.2 million yuan for producing without a license for four months.

Budweiser believes that the use of natural yeasts can bring instability to the entire fermentation process, and it is uncertain whether these yeasts are mixed with other yeast strains that are not conducive to the smooth progress of fermentation, and that artificially cultivated modified yeasts can more easily control the outcome of the fermentation process by initiating fermentation. It is safer to produce beer with a uniform style on a large scale, so artificial yeast is used. The water and yeast in the beer it handles are artificially manipulated or treated, and do not match the "all-natural ingredients" advertised by all parties.

Budweiser Shanghai operates beer raw materials such as: water, rice, malt, hops, and yeast. Among them, the water is mainly tap water or underground well water, which passes through the factory water treatment system to meet the production water standard.

The basic process of water treatment is that tap water or underground well water passes through a multi-media filter and an activated carbon filter, and then the chlorination alkalinity of the brewing water is adjusted; and RO are used to dilute water to remove ions. The yeast in the beer ingredients operated by Budweiser Shanghai is amplified and cultivated through artificial strains of purchased yeast, rather than natural yeast. <>

Where advertisements are used to falsely advertise goods or services, advertising supervisors shall order the advertiser to stop publication, and disclose the corrective effect within the corresponding scope, and bear the same advertising costs. a fine of not less than one time but not more than five times the advertising cost; confiscate advertising fees from responsible advertising agents and advertisement publishers, and impose a fine of between one and five times the advertising costs; where the circumstances are serious, stop their advertising operations in accordance with law. If a crime is constituted, criminal responsibility shall be pursued.

Where advertisements are used to deceive users or consumers, order that corrective advertisements be published within the corresponding scope, and circulate criticism in light of the circumstances, and give a concurrent fine of up to three times the amount of unlawful gains, but not more than 30,000 yuan or more, and no unlawful gains. Where harm is caused to users and consumers, they shall be liable for compensation. Where advertising agents assist advertisers in committing fraud, they are to circulate criticism on the basis of the circumstances, confiscate unlawful gains, and give a sanction of up to three times the amount of unlawful gains.

Budweiser was also punished because the advertisement contained bloody and violent content, and such advertising content did not comply with the regulations, and the advertisement contained drinking action, which was not allowed in the advertisement, and Budweiser was also punished for this reason, and it was not the first time that it was punished because of the advertisement.

In my opinion, the main warnings brought by this penalty are that enterprises need to comply with relevant laws and regulations in the process of production and operation, and need to actively assume social responsibility. Our country has a zero-tolerance approach to illegal acts and is able to step up efforts to combat illegal acts.

Because these acts will greatly harm the development of society and affect people's lives.

Advertising is a particularly effective way for the vast majority of companies to get the word out and increase their reach and visibility, but companies need to be more vigilant when it comes to advertising. Budweiser Advertising was fined 250,000 yuan, what warning does this penalty bring to the industry? I think there are three caveats:

1. The company shall carry out advertising and publicity legally.

Although this penalty may not have a relatively large impact on the enterprise, and will not cause the enterprise to suffer relatively large material losses, this punishment will still have a certain negative impact. The result of this punishment is not only a warning that companies should regulate their own behavior, but also publicize it under the premise of complying with the law. <>

2. The company shall increase the review of the promotional content.

Since the company is punished for violating the relevant regulations in the advertising content, it also means that the company should ensure the legality and reasonableness of the promotional content, and it should also comply with public order and good customs. This is the only way to increase the efficiency of advertising and prevent the negative impact of advertising content. This can warn companies to pay attention to the review and modification of promotional content.

3. The company shall understand and comply with laws and regulations.

While many companies are able to comply with the law and reduce illegal acts, they may not be able to fully understand the relevant legal content. However, if the company is ignorant of the relevant laws and acts contrary to the law, the company will be punished by the relevant authorities. Therefore, this matter can encourage more companies to learn more about the law.

That's all for my analysis.

Budweiser was fined 250,000 yuan for advertising, and this punishment has brought many warnings to the industry. Because the advertisement must be realistic and not exaggerated. It must comply with the norms of the "Advertising Law", otherwise no matter how famous it is, it will definitely be punished.

All the copywriting and design styles should not be too exaggerated, and they can only be promoted according to their own products.

I think Budweiser advertising is completely self-inflicted, and they deceive consumers and customers, and they should be punished.

I think this is quite normal because this kind of advertising can have a bad effect.

I think this is a very normal thing to do, because Budweiser ads do a lot of bad things, so I think this fine is very reasonable.

Looking at it normally, isn't it normal for Budweiser to be fined for violating the advertising law?

To be honest, I was very shocked when I saw this news at first, because the news uploaded on the Internet was that Budweiser advertised a clinking glass, so it was fined, and everyone felt very curious, isn't it just a wine? Isn't it normal to clink glasses while drinking? Why are you still being fined?

There are also those who think that alcohol is prohibited from being advertised for alcohol, which feels like telling us that we can't put garbage in the trash can.

Because whether he clinks glasses or not, this thing is wine after all, and it is to be drunk in a cup. In fact, if we look at the article carefully, we will find that the reason why everyone has such a feeling is because they were misled by the article on the hot search, because this article shifted people's attention to clinking glasses, in fact, the reason why it was really fined was because of drinking. The advertisement released by Budweiser has a drinking action at the end, and the "Advertising Law" clearly stipulates that such an action cannot be seen in an advertisement for alcohol like this.

Although we can understand the reason for being fined after listening to the explanation, to be honest, I am not particularly able to accept it, because I am originally a wine promoter, so I can't accept such a result, and I have a feeling of taking off my pants and farting. It's so contradictory that you want me to prove that it's alcohol, and on the other hand, you can't show the footage of drinking.

This feeling seems to be that the packaging of cigarettes says that smoking is harmful to health, in fact, everyone knows it, but everyone doesn't care at all, and they still keep smoking. However, since the state has issued such a policy, they should understand the relevant laws when publishing advertisements and cannot violate the country's regulations. After all, this brand is not a day or two, and when they are planning, they should actually have a full understanding of these rules, so now it is also their own mistake.

I don't think the 250,000 is a big deal for them because they make a lot of money.

I think the punishment is good. Such dishonest companies should be given a look at the situation and let them know that it is wrong to deceive consumers.

I feel like it's deserved because it did do something wrong.