The copywriting is good, what kind of work is it suitable for? 20

Personally, I think I can be a copywriter, a marketing planner, etc., and I can usually see that I can assist in copywriting work.

Marketing accounts, or advertisements, gunners.

<> "I can't give specific advice, but depending on the ability of the copywriter, it may be suitable for the following positions:1Copywriter:

Responsible for formulating and implementing the company's copywriting plan, coordinating the work of relevant departments, and promoting the implementation of copywriting; 2.Brand planner: responsible for the planning and promotion of brand image, including text, image, sound and other expressions; 3.

Advertising planner: responsible for advertising content planning, copywriting and plan submission to attract consumers' attention and increase sales; 4.Content Marketing Specialist:

Responsible for the writing, modification, sorting and publishing of platform copywriting and content to achieve the purpose of promoting products and services; 5.Network Marketing Specialist: Responsible for using network channels for advertising promotion and marketing activities, including formulating network marketing plans, planning the implementation of advertising copywriting, and analyzing the effect of network marketing.

There are also those who do planning at an advertising agency!

There are also freelancers who write articles and submit articles!

Depending on which industry you are focusing on, there are many options!

To provide an idea, that is, in the future worry-free, Zhilian recruitment, this kind of big recruitment**, search for copywriting, what positions are there, if you are interested, you can improve yourself in this area, and then apply for this kind of position!

The work content of the copywriter includes: 1. Drafting relevant documents, work reports, summaries, meeting minutes and resolution documents of the company; 2. Responsible for the writing of publicity and promotion copywriting and promotional materials, group Bu and the company's external ** and advertising performance text; 3. Combine the company's product information to mine selling points, and plan and edit text content; 4. Regularly update industry information and write industry news; 5. Responsible for the collection and sorting of advertorials and advertising materials. The Copywriting Job Recruitment Requirements are:

1. Bachelor degree or above, major in journalism, communication, Chinese, economic management; 2. Familiar with professional creative methods, quick thinking, strong insight, solid writing skills, and strong language expression skills; 3. Have a high sense of responsibility, strong execution and solid writing skills; 4. Strong communication skills, organization and coordination skills, and negotiation skills.

Copywriters are used or engaged in the purpose of promoting products, companies, propositions, or ideas, and are used in newspapers, magazines, posters, and other graphic or electronic advertising, accompanying or television commercials, web banners, etc. Copywriting mostly exists in advertising companies, corporate publicity and news planning work, etc.

The main job of a copywriter:

Writing newspaper advertisements, magazine advertisements, posters; Write enterprise samples, brand samples, product catalogs; Write daily leaflets and brochures; Write DM direct mail ads, including envelopes, email bodies; Writing TV commercial scripts, including storyboards, narration, subtitles; Writing scripts for TV feature films; Writing a shooting checklist for TV commercials;

writing radio commercials; Sinicization of overseas advertising copywriting (translation); Write advertising lyrics, or sinicization (translation) of foreign language lyrics; Writing various forms of online advertising; Give the ** column a name; Write in-house copywriting; Writing SMS ads; Write creative elaboration of various advertising works; Writing advertising slogans;

Write product packaging copy, including: brand name, instructions for use, product ingredients, etc.; Name the product or brand and make a creative statement; Name the roadshow or event and make a creative presentation; Write the text on the event invitation card and the promotional materials on the event site; Name and creatively elaborate on various gifts; Name the store and make a creative statement;

Write copy of the store's window or in-store pop materials; Writing advertorials, news, stories, and reviews; Write a proposal, or assist planners in optimizing and polishing the text; Assist the client's internal journal to provide the subject direction and review the text. Different environments have different tempering and requirements for copywriters.

The real purpose of clarifying the copywriting has already been mentioned. Here, let's talk about copywriting, help product service enhancer, and better show users that copywriting is not an article in which the author expresses personal emotions repeatedly hits written copywriting, and copywriting needs different types of users to display, so as to analyze the unreasonableness of copywriting from no angle, so that copywriting can really play its due role.

To add emotional points to the copy, that is, to make the copy have the function of touching the user. To put it bluntly, don't let the copywriter just convey the information of the product and service, but let the user feel that the copywriting is conveying emotions to the user, and don't mix personal emotions in the copy. Copywriters only need to write about products and services.

Unlike the new ** article, the copywriting is not good, and there should be no personal emotions in it. To be objective and true enough, to be able to truly meet the cultural needs of the people, not only to fit the positioning of the product, but also to be true and reliable, in order to be responsible for consumers.

From the user's perspective, identifying the target users and their needs is key. Say what kind of things to what kind of people, and write the entire operation activity in the user's tone to avoid self-satisfaction. After all, people are selfish and always focus on things that concern them.

From the point of view of the users themselves, they can capture the attention of the users in the first place. Once you've identified your target audience, the most critical step is to make things clear and understandable to users in words that they can understand and are most familiar with.

If it impresses the user, it's by walking up a flight of stairs. Find out who your users are and what their needs are, and think and solve problems from the user's point of view. Many times, human desires are endless.

When the user does not have the desire to buy, it is necessary to stimulate the user's desire to buy and let them know the benefits of buying this product, which may be spiritual or material. According to Maslow's theory of needs, respect and self-actualization are the highest level of human needs. If this demand can be met, users can basically pay easily.

When writing copywriting, you must write it in a targeted manner, and you must judge and understand it from all aspects of a matter in order to be able to write a good copy, and you must collect different topics.

You can read some books often, and then you can save them after seeing the regular articles and texts, so that you can inspire yourself and make yourself a good copywriter.