Is there any new way to play private domain operation now?

Five or six issues. As the official "son" of Tencent Smart Retail, they have played with blind boxes, puzzles, collection cards, etc., and each issue is updated and iterated; The latest issue is more impressive is the "Top Goods Calendar", which is to make a calendar of the release dates of popular trendy goods, and you can subscribe to the lottery with one click; There is also a daily long-term goose raising, as long as you raise "geese" online every day, you can exchange a lot of gifts, you can decorate, guests and so on. However, from a marketing point of view, the most worthy reference is to connect 30+ brands in each issue to complete the public domain drainage and private domain interaction, which teaches a lesson to brands that pay attention to private domain operations.

If you are interested, you can learn about the service provider "Xiaoyi Shuzhi" in the next auspicious box, and their family is also quite famous in private domain operations.

1.Explosive fission selection.

If we want to be more successful in distribution fission activities, how to reasonably design fission selection, we must grasp the three key points of product selection: value, practicability and relevance.

2.Fission tools.

When you are proficient in the use of fission tools, you will find that through a fission selection, you can obtain a low-cost, high-efficiency, safe and continuous pin flow pool anytime and anywhere.

3.Fission poster.

When it comes to choosing a basic color, business people generally recommend blue.

And so many more.

The work of private domain operation is as follows:

2. Coordinate and implement the new plan for potential customers in the whole domain. Including but not limited to the private domain conversion of existing customers, the private domain conversion of public domain traffic, and the private domain acquisition of public domain platforms, etc.

3. Coordinate the operation of private domain users. This includes, but is not limited to, user management, event operation, etc. Increase the number of brands and products in the private domain.

4. Provide consulting and answering services, and do a good job in the conversion of sales and sales.

5. Regularly sort out and summarize operational experience, analyze operational data, and constantly review and optimize operational strategies. <>

Private domain operation is the standard configuration of any Internet company we see now.

So if as an individual, you have learned to run privately.

The first is that you can go to work for an Internet company.

The second is that you can go to a traditional company and help them transition online.

The third is that if you, as an individual, want to make money yourself, you can magnify your money many times through private domain operations.

The private domain can also be done as long as you are diligent and willing to work, practical and responsible.

In this era, who owns the traffic of the private domain and who has the business to do.

As a creator, you don't need to have millions of followers, you just need to have 1000 die-hard fans in your life.

You have to have 1,000 users who are very close to you in the private domain, you can interact with them, you can communicate with them.

He'll interact with you, he'll communicate with you, he'll give you a thumbs up for your moments, he'll interact with you.

In this way, 1000 users are enough for you to make money Liang Xun, enough for you to support your family.

Out of 1,000 users, the best way to do this is to maintain it through a private domain.

When you have the underlying logic of private domain operation, you will find that your long-term relationship with users can make money steadily.

There is a concept in the private domain called LTV, which is the lifetime value of the user, the value that the user can realize for a lifetime.

How do you define yourself in the private domain, how do you output your things, how do you post on Moments, how do you do the community? How to monetize the system? How to trigger a user's repeat purchase? How to make your users fission grow?

The most important thing in the private domain is the maintenance of long-term and loyal customer group relationships.

First, the relationship between users should be long-term. Let users stay with us for life.

The second loyalty is to recognize you, be willing to follow you, and have a good enough relationship with you.

The third is that he has a paid existential transaction relationship with you. He has the ability to pay, and if he doesn't have the ability to pay, then from the perspective of private domain management, he is not a customer.

This is a good mechanism for screening users, and you will screen out better quality and more discerning people who are willing to change, and the value of your long-term companionship is very great.

Private domain operation is more like a refined user operation based on existing users, formulating different operation strategies and value outputs for different user groups, and providing Zefan personalized services, so as to improve sales conversion rate.

At the moment of the epidemic, the business of many industries has been affected. But there is a concept that is becoming more and more popular, and it is private domain operation. Whether it is a traditional big brand, a cutting-edge brand, or a hot live broadcast e-commerce, they have all set up their own private domain operation teams to seize the market.

What is Private Domain Operation? The private domain operation and core concept is: to become a good friend of users.

Through the integrated operation of online and offline, we provide users with better products, more efficient services, and more considerate humanistic care. Quickly grab people by seizing the user's mind through Minnian. What is the private domain, how to do the operation of the private domain?

I've found that 50% of our clients stop at thinking about how to do a good job in private domain operations. Because I couldn't understand that Brother Qiao was sleepy, he didn't do it, and then watched other competitors do better and better, even surpassing himself.

In fact, private domain operation is very simple, and it is enough to master a core private domain operation formula. I call him the AARR model. This model is:

Promote drainage, conversion, customer retention, repurchase, fission. The core of the AARRR private domain model is to do a good job in promotion and conversion, and the core of a good private domain is to do a good job in customer retention, repurchase and fission. First of all, to promote drainage, I personally prefer to understand that for customer reach, it is necessary to build a customer reach matrix, the most important 4 channels:

Establish relationships with customers through channels such as WeChat, Moments, communities, and mini programs, so as to achieve grass planting, strong connection, social value, and use various marketing tools to convert. Of course, many businesses are doing this, but I think the core and most important step of private domain operation is the next step, user retention. To do a good job in the user process, it is very important to be able to keep users in my WeChat without blacking, to stay in the community to have interaction, to stay in *** to read and comment, we found that the better the customer retention, the more exaggerated the customer repurchase and customer fission, many customers will share by themselves, such as the panda does not go to the cake, the core concept of its product is:

I don't just sell cakes, but provide users with a ceremonial birthday party and company team building party, and do a good job of customer private domain retention by meeting the core value needs of users. Panda does not go cake and rarely advertises, because 80% of their orders come from customer repurchases and customer referrals. Customer retention is the core, and customer repurchase and fission can be achieved by designing different marketing activities, such as membership, points, distribution, etc.

Different industries and platforms have different understandings of private domain sails, but the essence of private domain operation has not changed, that is, it is getting closer and closer to users. The user spends the most time in **, and we have to get close to the user, give the user care, and complete the transaction. At first, everyone thought that private domain operation was actually a high-level micro-business sales model, so I saw that many friends ran to the circle of friends community mini program *** to sell goods this year, and made a joke that we all became micro-businesses.

But later it was discovered that Douyin was also promoting private domains, emphasizing the brand's management of fans. And if you look at the world, you can find private domain operations everywhere. Click on the card below to receive the private domain operation course In this era of private domain for all, as long as you can do private domain to help you achieve any goal such as maintaining customers, enhancing brand awareness, and increasing repurchase, you can do it.

Because the private domain is a place where you can reach consumers for a long time and for free, you can use the private domain to do after-sales service, do fission activities, develop KOC, live broadcast goods, and even organize offline activities. There's a lot of room for imagination. More than 20 years ago, stores could make money as long as they opened in the largest shopping mall.

Shopping malls are public domains, and physical stores are private domains. Ten years ago, a store might have had to be in a community. The community is the public domain, and the shop is the private domain fish pond.

In the past two years, there may be no business if you don't engage in e-commerce platforms, because everyone spends a lot of time on WeChat, and your attention is on WeChat. It shows that the private domain traffic on the WeChat platform is more sought after. There are many friends who have made a fatal mistake!

Swiping the screen in WeChat, it is full of advertisements, one word "annoying"!You're tired, I'm tired, everyone is tired, the effect is not good, maybe the customers have blocked you, and you're still stupid all day long. At this time, a good private domain platform can allow you to do more with less.

Chao Extraordinary Nine Points] is committed to direct docking with many well-known manufacturers, directly launched products and advertisements by manufacturers, and as consumers, we provide traffic through first-class manufacturer advertising. To achieve a win-win situation for all parties, if you want to get free consultation on first-hand information and letters of private domain operation, you can directly click on the card below to add WeChat, the teacher is very nice: