With a cumulative sales volume of more than 1.3 billion, why can Dongfang Selection become a dark ho

With a cumulative sales volume of more than 1.3 billion, the main reason why Dongfang Selection can become a dark horse in the live broadcast industry is that it uses different live broadcast methods to attract people's attention. Compared with other live broadcast rooms, the Dongfang Selection live broadcast room is a classroom with culture, art and knowledge, full of various poems and songs, reflecting the color of cultural people. <>

The reason why Dongfang Selection can become the live broadcast industry is that the dark horse is based on the fact that its own team is excellent intellectuals, and there are high-level live broadcast representatives, and the live broadcast style has made a great breakthrough, breaking through the previous live broadcast room in the live broadcast room, yelling and screaming, very rough live broadcast method, cultural people's artistic cultivation and consciousness dissemination, making the vulgar live broadcast room more high-end. Nominally, it is selling various products, but in fact it is selling knowledge and feelings. Oriental selection is the result of the transformation of New Oriental Company, which itself is a relatively high-level cultural company and a capital operation company.

When I was under the situation of education reform, I was at a loss for a while, fell into a trough, and could not operate. However, in today's prevalent live broadcast to sell goods, New Oriental Company has made rapid transformation, entered the live broadcast platform, and used the way of selling goods to spread cultural knowledge, and each teacher used different explanations to spread words and English to the audience watching the live broadcast. <>

Oriental Selection sold more than 30 million people in one day, and in addition to food, various department store books were launched, attracting people's attention through different ways of explaining books and goods with cultural awareness, so that people couldn't help but buy them. Another important factor is that Oriental Star has been widely praised by the audience for choosing the experience of its live broadcast room, although there are many live broadcast rooms, but their cultural atmosphere has gained attention as a key marketing project. Different live streaming methods bring different effects.

It is also very convincing and forward for such a way of running an enterprise. <>

Following the changes and progress of the times, different enterprises must learn to follow the pace of the times to change, and cannot blindly follow the previous traditional business methods. It's about making technical and other platform improvements in the face of consumer demand and satisfaction. This not only expands the market for themselves, but also brings certain economic benefits.

I have heard of Dongfang Selection, and it is indeed possible to become a dark horse in the live broadcast industry. Because of its unique eloquence. It resonates.

Because Dongfang Selection's marketing is very good, their host is very eloquent.

Novel enough, using a form of bilingual live broadcast, in line with a current trend.

Dongfang Selection has been live broadcast.

New Oriental has led 100+ teachers from New Oriental to join the live broadcast ranks since December last year, and the performance of this half year can be summed up in two words: bleak. At the bleakest time, there were only 2 orders in the Dongfang Selection live broadcast room, of course, they did not give up because of this.

When showing off his acting skills in other live broadcast rooms, Dongfang Selection was speaking English and telling stories, and finally ushered in a "big explosion" in June this year, Dongfang Selection has increased its fans by 11 million in the past 7 days, and it has frequently appeared on the hot search.

In terms of live broadcast content, they can be said to be a clear stream in the live broadcast industry, not only selling goods in bilingual or even five languages, but also using the content ability and communication skills of "talk shows" to add content marketing extension to the product.

Many people were fans of this self-deprecating teacher Dong Yuhui, who looked like a terracotta warrior, and broadcast live bilingual live anytime and anywhere, swaying golden sentences. Friends who take out every day also placed orders for 5 bags of rice.

Oriental Selection Live Room:

Selling steaks: beautiful as a mountain spring, like a bright moon, like the wind through the canyon, like a midsummer night's dream.

Selling ham: it is the taste of the wind, it is the taste of salt, it is the magic of nature and the curing of time.

Selling anchovies: one hates begonias without fragrance, two hates spondy anchovies, and three hates the unfinished Red Mansion.

Through the delivery of this kind of high-quality content anchors, the portrait of the gathered crowd is also clearer. Compared with other live broadcast rooms, some high-premium products will actually have better conversions, which are more suitable for these audiences attracted by bilingual live broadcasts and beautiful high-quality copywriting, rather than simply spelling the cost performance of the product.

The training institution slowly began to consider the transformation, and it was rumored that Ape Counseling sold down jackets before, but it was officially denied. Most of them are privately owned companies that are primarily for personal profit. If you want to have more fans in the live broadcast room, it is an extremely difficult thing for everyone.

Because everyone's energy is limited, and they prefer those interesting live broadcast rooms. It is with this unique lifestyle that New Oriental has successfully improved the quality of the entire industry.

If you can learn about the way anchors make money, you can find that they are mainly based on the number of ** and the number of fans. How much support is needed from every netizen, although the annual salary has dropped a lot, but they have never thought of giving up. And now the development is getting better and better.

It is believed that in the near future, they can return to their previous salaries. Now New Oriental's overall earnings have begun to show an upward trend.

Because New Oriental used to be a training institution for this kind of education and training, his salary would be very high, but now after switching to live broadcasting, the profit will definitely decline a little bit, so everyone's salary will also drop.

The main reason is that after they are doing live broadcasts this year, it may be because the things in the live broadcast room are too cheap, although fans can buy a lot of good goods at low prices, but they may not have such high profits.

I think the main reason for this situation may be that JD.com finds that today's development is not particularly optimistic, and it has also been affected by some education policies, and the impact on the education industry is also very serious, so this will happen.

Dongfang selected 10 anchors: Yu Minhong, Zhou Chenggang, Sun Dongxu, Dong Yuhui, Sun Chuhan, Wang Ruodun, Sun Xiao, Shi Ming, Niu Xiao, Zhang Tao.

1. Yu Minhong, male, Han nationality. Born on September 4, 1962 in Xiagang Street, Jiangyin City, Jiangsu Province, he is the founder of New Oriental Education Group and an expert in English teaching and management. Chairman of New Oriental Education Group, co-founder of Hong Tai**, vice president of China Young Entrepreneurs Association, and member of All-China Youth Federation.

2. Zhou Chenggang, male, Han nationality, born in August 1973, from Nanchong, Sichuan, has an in-service university degree. He joined the Communist Party of China in July 1995 and began working in September 1996. He used to be the director of the Highway Administration Bureau of Gaoping District, Nanchong City.

3. Sun Dongxu, born in 1986, graduated from Guangzhou Academy of Fine Arts with a bachelor's degree, is a trend artist, and now lives and works in Shenyang, Liaoning Province. Minhong Yu is the founder of New Oriental Education Group and an expert in English teaching and management.

4. Dong Yuhui, male, graduated from Xi'an University of Foreign Chinese and used to be an English teacher at New Oriental. Douyin Oriental selects the anchor in the live broadcast room. In 2015, he graduated from Xi'an University of Foreign Chinese. In 2016, Dong Yuhui was elected as the youngest English teaching and research director of New Oriental at that time.

5. Sun Chuhan, born in June 1996, is a post-90s generation. Graduated from the University of Hong Kong with a master's degree in education, he is a star teacher of New Oriental Primary School Division. Working at New Oriental, he has loved English since he was a child.

6. Wang Ruodun, New Oriental anchor, born in 1997, from Qianjiang, Hubei, graduated from Zhongnan University of Economics and Law. used to be an English teacher at Xindong's partner Spine, and now he is an anchor of New Oriental. Because of its unique live broadcast style, it has become popular on the Internet!

7, Sun Xiao is a girl who loves ** after the 95th Five-Year Plan, and is known as "Zhongguancun Adele". Graduated from Xiali University in the United Kingdom, joined New Oriental in 2019, and transformed into an anchor after working for two years.

8, Shi Ming, born on May 12, 1984, is a young cutting-edge film and television director. According to the author, his film and television works have attracted the attention of the people, and he has also served as a judge for various art competitions for many times. His film style is innovative and covers a wide range of genres, and each release attracts a high level of attention.

9. Niu Xiao, graduated from Wuhan University, is a stupid teacher of New Oriental English, a children's painter, and a master's degree in teaching English as a foreign language from Warwick University in the United Kingdom.

10. Zhang Tao, male, Han nationality. Born in Anyue County, Ziyang City, Sichuan Province, TV host in Chinese mainland, graduated from the School of Broadcasting and Hosting of Sichuan Film and Television Institute and the Communication University of China, majoring in broadcasting.

The reason why Dongfang Selection will succeed is not only because they have seized the current opportunity and seized the trend of live broadcasting, but also because they have a sincere heart, they strive to persist in breaking through difficulties at all levels, including their anchors are very powerful, Dongfang Selection Live Room is not only relying on luck, they actually rely on strength, because they are one of the standouts in the current live broadcast industry, because we see that everyone is now following the wave of live broadcasting, and they have transformed the live broadcast industry. And Dongfang Selection actually did not join in the early days of the live broadcast, nor did he join during his rapid development, but at such a time, he was still popular all over the Internet.

There are many reasons for the success of Dongfang Selection, among which I think the most critical reason is because they have a person who is very good at leading, that is, they have a good leader, and at the same time there is a group of good partners who follow the leader, that is, no matter what kind of embarrassment Dongfang Selection falls into, they will always be united, which is the most rare thing for a team.

Many people see that after Dongfang Selection exploded in the live broadcast room, everyone may discuss the reasons for his success, most people may think that their success only depends on luck, but I don't think so, because all luck actually comes down to your strength, opportunities are always left to those who are ready, you don't have that strength, you only rely on your own luck Even if you succeed, there is no way to maintain this trend of success. The success of luck is only temporary, but Dongfang Selection is not such a live broadcast room, his success is continuous, not a temporary popularity, mainly because their team has this strength.

The reason why Dongfang Selection will succeed is because of the vision of the leaders, and on the other hand, there are many talents in this team, and they have this ability, so I think he relies not only on luck, because people who succeed only by luck cannot sustain this success, but Dongfang Selection can continue to attract fans.

The most important reason for the great success of Dongfang Selection must not be strength, but luck, which is both accidental and inevitable. Dong Yuhui exploded overnight due to the bilingual live broadcast in Chinese and English, and the number of fans of Dongfang Selection increased from one million to more than 10 million in just one week.

The success of Dongfang Selection is not just due to luck, because he is an orderly and knowledgeable bilingual knowledge to bring goods, and is in line with the general direction of national development in terms of rural revitalization and support for agriculture, rural areas and rural areas.

This should be the result of the efforts of all the staff of New Oriental Education, and it is not just a trace of luck.

I think that Dongfang Selection, an offline organization, was able to come back to life, with sales of more than 2.2 billion yuan in three months, which is a very considerable data, and it is also a powerful attempt by New Oriental. There is no doubt that Dongfang Selection's platform live broadcast delivery ability has saved a lot of brand and market launch costs, so that Dongfang Selection has a chance to breathe, and it can be regarded as a successful transformation, although it will still face many practical difficulties, but the future road will not be particularly difficult.

1.This offline organization was able to come back to life because of a more realistic business strategy.

New Oriental** relies on live broadcasts to seem to have completed a successful transformation, with a turnover of very considerable in three months, and the stock price of Dongfang Selection is also rising, and the business battlefield is always full of difficulties, so the future road of Dongfang Selection may not be particularly smooth. But looking at many operations of Dongfang Selection now, people have a more optimistic idea about the future, especially the positioning of Dongfang Selection, which is very clear.

2.If this offline organization wants to come back from the dead, it must also give back to consumers and see the important position of consumers.

If a company can get the trust of consumers, then Oriental Selection will be able to overcome many difficulties, and the quality of Oriental Selection products must also meet everyone's expectations and obtain good evaluations, so that Oriental Selection can fight out of the encirclement, so that consumers can get a good experience, in order to form consumer stickiness.

3.Dongfang's selection of offline institutions to achieve resurrection is also inseparable from technical support.

Of course, the resurrection is also inseparable from the support of technology, especially the role of the program, some more innovative areas also need to be involved, especially in today's very prosperous online shopping, but also inseparable from a more complete background, the construction of these backgrounds are the embodiment of excellent technical personnel, which also represents the soft power of a company, which must not be underestimated. In the future, Dongfang Selection must carefully layout, establish a system, and break the bottleneck, so that it will get better and better.