The difference between Kuaibao Post Station and Cainiao Post Station

The difference between Kuaibao Station and Cainiao Station is that the franchisee is not the same, the brand is not the same, the Cainiao Station is a network platform led by the Cainiao Network to establish a logistics service platform for the community and campus, as one of the five strategic directions of the Cainiao Network, to provide parcel collection services for online shopping users, and is committed to providing consumers with diversified last mile services.

Cainiao Network was established on May 28, 2013, and its shareholders include Alibaba, Yintai and Fosun, as well as Fuchun Investment, SF Express and Three Links Yida (Shentong, Yuantong, Zhongtong and Yunda). The investment amount in the first phase is 100 billion yuan, and the second phase is 200 billion yuan. Jack Ma, chairman of Alibaba's board of directors, serves as the chairman of Cainiao.

On May 28, 2015, Alibaba held the first Cainiao Jianghu Conference, and Tong Wenhong, President of Cainiao Network, interpreted the Cainiao strategy for the first time, saying that Cainiao is positioned as a "platform for social logistics collaboration and data-driven", and clarified five strategies: express delivery, warehousing and distribution, cross-border, rural and post stations.

Kuaibao Post Station and Cainiao Post Station are both third-party post stations, mainly for express collection and delivery, which are essentially the same thing.

However, in terms of model and profit method, there is still a difference between Kuaibao Station and Cainiao Station.

On the pattern:

Kuaibao Station is a company that mainly does technology empowerment, that is to say, Kuaibao Station is to provide system support for everyone, the decoration, door style, and business model of the post store.

and so on, and more inclusive.

In addition, the rookie station has a unified standard for the store, such as the door (such as the rookie), decoration, the size and location of the site, and even the equipment (the requirement must be purchased at the rookie).

If you consider it from the perspective of a single store, the difference in mode has not had such a big impact on the post station.

However, if it is a city partner, the reason why the city partner expands stores everywhere in the local area is not only to improve the basic purpose of delivery timeliness, but also to build its own brand to be recognized by consumers and maximize profits. The express terminal business model of "regional autonomy, traffic autonomy, brand localization, and business diversification" provided by Kuaibao Station.

Obviously more in line with the needs of city partners.

In terms of profit methods:

In fact, Kuaibao Station and Cainiao Station are in the profit model.

It is the same, and it is to support you to build express business + derivative business.

Express delivery business is to collect and send, collection means that the courier puts the package in your place, you need to pay a certain fee, generally in yuan, the specific amount and the courier communicate; Sending means that the customer sends the mail from you, and you charge a certain courier fee, and the income of a single order ranges from 3-8 yuan.

But now, the first point is generally diversified profits, in addition to collecting and sending, it will also add a variety of profit models, such as combining supermarkets, fruit stores, convenience stores, dry cleaners, etc., such as rural post stations will also increase the service of live broadcasting, while campus post stations cater to the consumption needs of students, carry out grouping, errands and other services.