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Anonymous users2024-02-13Crisis prevention is a powerful way for enterprises to resist the harm of crisis. Excellent crisis prevention management can not only actively take pre-control measures in the most likely crisis scenarios, but also prepare for possible crises and formulate plans, so as to calmly deal with crises. Teacher Tan Xiaofang, chief expert of Lexue.com, proposed that the following issues should be paid attention to in crisis prevention:
1. Establish a correct sense of crisis. Be born in sorrow and die in peace; We must be prepared for danger in times of peace and take precautions. This is where the concept of crisis management lies.
Crisis prevention should be accompanied by long-term perseverance in the operation and development of enterprises, and it is not advisable to treat crisis management as a temporary measure and an expedient measure. In the production and operation of enterprises, it is necessary to pay attention to communication with the public and maintain good relations with all sectors of society;
2. Establish a crisis early warning system. A modern enterprise is an open system that is closely related to the external environment, not an isolated and closed system. To prevent crises, it is necessary to establish a highly sensitive and accurate crisis early warning system to collect product feedback at any time.
Once there is a problem, it is necessary to immediately follow up and investigate and solve it; It is necessary to grasp the information on policy decisions in a timely manner, and study and adjust the development strategies and operating principles of enterprises.
3. Set up a crisis management team and formulate a crisis management plan. The establishment of a crisis management team is an organizational guarantee for the smooth handling of crises and the coordination of relations between all parties. They should be innovative, good at communicating, rigorous and meticulous, calm and affinity, so as to have an overview of the overall situation and make decisions quickly.
The crisis management team should formulate a plan for preventing and dealing with the crisis according to the possibility of the crisis occurring. The crisis management plan can enable managers at all levels of the enterprise to be well informed, and once a crisis occurs, they can calmly make decisions and actions according to the plan, grasp the initiative, and respond quickly to the crisis.
4. Conduct simulation training on crisis management. Enterprises should conduct regular simulation training according to their crisis response plans. Regular simulation training can not only improve the rapid response ability of the crisis management team and strengthen the awareness of crisis management, but also test whether the prepared crisis response plan is feasible.
Crisis events are a continuum of danger and opportunity. Teacher Tan Xiaofang said that when the enterprise is caught in a crisis, it also contains the existence of opportunities. The key point of crisis management is to turn risks into opportunities, and enterprises can use the best opportunities brought by crisis events through effective crisis management, so that enterprises can establish a better image after the crisis event and arouse greater attention from consumers.
The more critical the crisis, the more it can demonstrate the overall quality and comprehensive strength of an excellent enterprise.
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