How should Chinese exporters deal with the negative impact of the European debt crisis?

Personally, I will not divide enterprises into import, export, and domestic ** companies, these companies are all ** companies in my opinion. I think your question should be raised by Chinese small and medium-sized enterprises, if large enterprises have very stable products, and they are very popular with foreign friends for a long time (especially products that can make profits for customers), such enterprises will have an impact, but the impact will not be very large. As for small and medium-sized enterprises, for leather bag companies, I think this is very simple, these companies are mainly talking about some domestic production costs cheaper than foreign products to sell abroad, from an economic point of view, these people are doing the optimal allocation of resources, the European debt crisis is coming, simply speaking about the demand for luxury goods may be a little less, the daily necessities may not change much (after all, those European countries are not good, life is better than the domestic one), these small and medium-sized enterprises can look for similar demand** Products with less elasticity are sold to Europe.

Finally, I will talk about a little personal opinion, most of China (optimistic is most not all), or rely on our cheap labor, or cheap resources, if you want to have the same quality of life as developed countries, you must rely on our education, improve our development and creative capabilities, this European debt I don't think it will have a great impact on Europe or the United States, they at most turn a very luxurious life into a very high-quality life, some goods are not as abundant as before, such as the car that used to be all 5w dollars, Now it's just 4w dollars, and life is still good, on the contrary, China's education level and science and technology level are too far apart, and I personally think that China's winter is coming (you can see how much a switch imported from Japan can sell, and how many clothes China needs to export to earn back). If you look at the iPad in the United States, and then look at the tablet in China, you will know that the gap between us and developed countries is not only 50 years!

It may be better to turn to the developing countries of Central Asia.

Europe's debt crisis will deeply affect China's imports and exports for the following reasons:

1. China is an export-oriented country, with 30-40 of GDP, exported to the United States, Europe, Japan, the Middle East, South America and other places. Europe is our big customer, and the influence is very large.

2. The main victims of the European debt crisis are commercial banks, especially those led by Germany, Italy, and France. The chaos and crisis of the financial system will affect all aspects of society with the efficiency of the "multiplier principle". In particular, it is a huge damage to production capacity.

3. The weakening of the euro will further damage the purchasing power of EU countries.

4. The economic linkage between Europe and the United States will affect the effective demand of countries outside Europe, thereby affecting China's exports.

5. The predicament of Europe and the United States will use various 'special protection cases' to hit China's exports, and it will also cause developing countries and even BRICS countries to take advantage of the fire to rob. Therefore, the game war will aggravate the dilemma of China's exports, which is a long-term negative for China's import and export and export-oriented economy.

Conclusion: China needs to transform investment-led economy into a demand-led economy; Turning the export-oriented type into a domestic demand-oriented type.

The key to China's economic restructuring and economic growth mode is to change it.

"Chen Zhifen, a reporter from the Economic News Agency in Beijing, Beijing on the 11th" Sheng Laiyun, spokesman for the National Bureau of Statistics, said that it is necessary to be close.

Looking at the impact of the European debt crisis on the global and Chinese economies, it is clear that the crisis is deepening and spreading, and although the relevant countries and financial institutions have proposed rescue plans, it has already had an impact on the overall financial market.

As for the impact of the crisis on China, it mainly depends on whether it will spread to affect commodities and energy, etc., thereby affecting the performance of imports and exports; As for the extent, it is not yet possible to grasp it, and further observation is needed.

Affected by the European debt crisis, the euro continued to weaken, and related European products benefited immediately, and Hong Kong's imports of European cars began to rise.

Luo Shaoxiong, president of the Hong Kong Automobile Importers and Exporters Association, said that the four famous European cars include Audi. Benz. Volkswagen and BMW, the price of the car can be reduced by half to 10%. Luo Shaoxiong expects that if the euro continues to be **, there will be a chance to buy a car at a 20% discount at the end of this year.

Hong Kong's "Ta Kung Pao" reported the news and said that the number of European cars imported by Hong Kong has begun to rise. Luo Shaoxiong said that the import volume in the first five months of this year increased by half compared with the same period last year. With the imminent wave of car price reductions, the industry has recently begun to launch car purchase discounts, such as buying a car and getting the equipment in the car for free.

It is expected that the situation will continue until the end of the year.

In recent years, European automakers have been actively expanding their markets, diversifying their car styles and introducing small car models to attract consumers to switch from Japanese cars to European cars. Luo Shaoxiong estimates that the market share of Japanese and European cars will change, "The ratio of Japanese cars to European cars in the past was about 7:3, but now it has changed to 6:."

4. It is expected that European car sales will continue to rise in the future. ”

In the face of adversity, how can companies quickly adjust to market changes? How to stand out in the increasingly fierce market competition? This requires the majority of enterprises to fully understand the situation, earnestly learn lessons, and change the solidified traditional mode of thinking.

The nature of things is often multifaceted, and market changes are no exception. In the past, corporate decision-makers only blindly thought about how to make enterprises bigger and stronger when the market was favorable, but often ignored how to survive and develop when the market was down. This kind of one-line thinking has obviously not kept up with the unpredictable changes in the market.

In order for an enterprise to withstand the wind and waves and achieve long-term development, it is important to quickly adjust its business strategy with the market, so as to survive the fittest and then guide the market.

In the long run, various industries will surely come out of the haze, after rounds of elimination and tempering, the development orientation of successful enterprises will be high-end leading market. This requires that at this stage, enterprises should do what they should do in the "winter" and accumulate strength. Especially in the case of uncertain market prospects, it is necessary to create opportunities to survive the "harsh winter" of the industry, achieve stable development, and then move forward bravely towards the established goals of the enterprise.

The impact of the European debt crisis on China's economy can be divided into the following points: 1. China's state-owned and private enterprises investing abroad are facing great difficulties, and there is great pressure on product sales and labor costs, resulting in very large losses; Second, China's exports to Europe have declined rapidly, and the decrease in exports is a decrease in demand for export commodities for Chinese enterprises, so the number of workers will decrease, increase China's unemployment rate, and form a disgusting circle; Third, the European debt crisis has put pressure on the euro, the euro exchange rate has decreased, and the renminbi has appreciated relative to the euro, which will reduce the competitiveness of exports; Fourth, China holds a huge amount of debt in Europe, and if European member states are unable to repay, the debt may be restructured, and then the money of our Chinese people will be wasted. Here are a few important implications.

The reason for the impact is because Europe and China have close economic ties.

The reason for the Greek European debt crisis is that the country's excessive welfare and commodity exports cannot maintain the proportion of domestic production value, and the aging of the population is also a problem that Greece's excessive welfare causes the debt to be repaid, and the eurozone's loans to Greece have kept the government in deficit and unable to repay the debt. The Greek people's long-standing opposition to fiscal reduction plans has prevented the formation of a cabinet, and now the Bank of Greece has been rated "junk" by the rating agency Goldman Sachs, raising the possibility of Greece's exit from the eurozone. The current Greek people cannot give up the current welfare system so, as the saying goes:

You get a person accustomed to the days of abundance, and it is impossible for you to ask him to give up suddenly. "So the outlook for Greece is very worrying, and private capitalists are now simply not hopeful about Greek national debt. Implications for China in Asia:

1: The European debt crisis has put pressure on the euro, the euro exchange rate has decreased, and the RMB has appreciated relative to the euro, the export competitiveness will be reduced, and the relationship between China and its European counterpart will be weakened. 2：

China's co-investment power companies with Europe may have to be put on hold for the time being due to the European debt crisis. (France's nuclear power program with China) 3: China's huge holdings of European countries' government bonds, and the pressure on the euro will cause China to lose a lot of European government bonds.

4: EU countries will reduce demand for Chinese production, ensure domestic jobs, and reduce investment in China. In general, although there are many aspects of economic cooperation between China and Europe, the impact is still small in the short term, before, Greece in order to enter the euro area and signed a contract with Goldman Sachs has laid the groundwork for the European debt crisis, Greece is the fuse this time, so Greece will withdraw from the euro area is also a last resort.

The fundamental reason for China's influence lies in China's various economic cooperation with European countries, and a series of factors affect China, and domestic economic policies must also be adjusted.

As the European market accounts for a relatively large proportion of China's export market, the European debt crisis has led to a decrease in demand from European countries, which has directly caused a decrease in China's exports, resulting in a shortage of some domestic enterprises and a decrease in the employment rate.

If the U.S. defaults, the world economy immediately enters the Great Depression. If the U.S. debt ceiling is not increased and the Fed no longer buys U.S. bonds, then maturing U.S. bonds will be put in junk class. At the same time, other local and corporate debts will also be downgraded, resulting in a heavier interest burden.

The U.S. Treasury will be forced to cut spending, and high-income sectors such as medical institutions and military enterprises will be hit significantly. At the same time, the rising cost of corporate debt in the United States will force a large number of high-asset, high-debt, and low-profit companies to lose money or go bankrupt. In addition, debt cost pressures will force U.S. capital to repatriate and replenish the capital of domestic firms.

When the economy is in trouble, the essence of the world economy is to be worse than anyone else. At present, the EU's bailout measures are not essentially trying to change anything, but just trying to "whitewash" themselves to look better. Since part of the US debt has become garbage, the debt of some European countries can also justifiably become garbage.

China's foreign reserves of cash are scarce, mostly made up of bonds, including about $1 trillion in U.S. bonds and "two-house" bonds that could exceed $400 billion, as well as an unknown number of European bonds. At that time, some or most of these external reserves will directly become losses due to the depreciation of bonds. At the same time, the fact that US and European bonds have become garbage means that the European and American economies will immediately enter an "ice cellar".

China's exports, which have been continuously reduced, will quickly enter a state of complete stagnation. At the same time, China has more than $800 billion in external debt, of which more than 70% is said to be short-term. Once the U.S. and European economies shut down, international capital will flow back quickly.

At that time, China's trillions of nominal foreign reserves could be wiped out in a short period of time due to huge losses in China's external reserves (especially the inability to liquidate), the withdrawal of huge amounts of international capital into China, the repayment of short-term foreign debts, and the influx of domestic funds. China will not have foreign exchange to buy grain, oil, iron ore, non-ferrous metals, rubber and other commodities; There is also no money to buy finished products such as machinery, electronic components, chips, automobiles, airplanes, and other luxury consumer goods. Without money for bulk products and key components, Chinese social activities will cease completely.

The loss of demand in China will bring commodities back to historic lows, and the incomes of oil-producing countries such as the Middle East and Russia, as well as bulk mineral and food producers such as Australia, Canada, Chile, Brazil and Argentina, which are rich in selling commodities, will fall sharply. The imports of these countries from China will also disappear overnight. At the same time, Germany, Japan, France, the United Kingdom (education exports) and other countries that rely on the export of products to China, a large number of production capacity will also be idle, and investment will be difficult.

As the center of the world economy, the United States will also enter a state of atrophy in the fields of finance, IT, consumer goods, education, and culture. The result is a repetition of the 2008 scene, and the situation is worse than in 2008. At that time, non-necessities such as real estate, automobiles, and luxury consumer goods around the world will become very worthless.

First, the real industry is too weak, and the country lacks substantial wealth output. We can observe that in the five crisis countries of European debt, except for Italy, the rest of the countries have almost no important manufacturing industry, although Spain also has a relatively large manufacturing industry, but it is controlled by foreign capital. As a result, these countries do not have the fundamental foundation** to balance their balance of payments.

Second, excessive consumption, the economy of Western countries generally relies on consumption-led development, but the problem is that excessive consumption beyond the average production level of a country's labor force is doomed to national development to be completed by debt.

Third, the public sector is huge, social welfare spending is too high, Italy is the most typical among the five European debt countries, although Italy has the second largest industry in the world, but Italy has too many personnel in the first sector, low efficiency, and too high expenditure on welfare, which is one of the countries with the highest welfare expenditure in the European Union, which leads to a considerable part of the labor force does not carry out substantial production, and at the same time obtains a high level of wages.

Therefore, the measures taken by our country in accordance with the above root causes should include:

First, to learn the lessons of the development of Western countries, we should not underestimate the role of industrial manufacturing in society at any time, and should continue to upgrade and reform industry instead of gradually abandoning it, which is the most fundamental wealth basis for a country's real economic output.

Second, control the staffing of the public sector, if the public sector is too large, it can only superficially beautify the unemployment rate and per capita income, but in essence, this part of the population is actually a non-productive person, and too much will inhibit the demand for social labor.

Third, to stimulate domestic demand, since China's reform and opening up, the pillar of economic development has been foreign and large-scale construction investment, which is unsustainable, the European debt crisis has slowed down the world, our country to maintain growth must reduce foreign dependence, appropriately improve the purchasing power of the domestic society, stimulate domestic demand, in order to make the country more stable.