Briefly describe the characteristics and role of the media public 10

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Awesome, I didn't find it five minutes ago, thank you buddy, No. 10 of the main building 508, hehe,

Upstairs, write so much, aren't you afraid of getting tired.

Who has multiple-choice and true/false answers?

1. The audience refers to the recipients of information dissemination, including readers of newspapers and books, radio listeners, and film and television audiences.

2. The audience is a huge aggregate from a macro point of view, and from a micro point of view, it is reflected in people with rich social diversity.

3. Characteristics of the audience.

Generalized. Miscellaneous.

Concealment. 4. The type of audience.

According to the type of media contacted: newspaper readers, radio listeners, television viewers, netizens.

According to the principle of demographics, the audience can be divided into different groups according to gender, age, occupation, region, education level, etc. Such as male and female audiences.

In order of frequency of exposure to the medium: stable audience and unstable audience.

According to the needs of different audiences: general audiences (broad audiences) and special audiences (narrow audiences).

According to the certainty of exposure to the news media: actual audience and potential audience.

According to the target audience of the news media: core audience and marginal audience.

The public must be individuals and groups who have an actual or potential interest in an organization and have considerable influence on the organization's goals and policies. In short, there must be mutual influence and interaction between the public and the organization. The public has four characteristics, namely, group, homogeneity, change, and relevance.

1.The media public can promote social exchanges and communication, and enhance social cohesion.

2.The media public can enhance the sense of social participation of participants and promote the development of society.

3.The media public can provide public service information and improve the quality of life of society.

4.The media public can promote cultural exchanges in society and promote social progress.

5.The media public can enhance the moral concept of society and build a civilized and harmonious social environment.

The media of mass communication is a media body that is between professional communicators and the general public in the process of information dissemination. It refers to mechanical and communication organizations and groups that reproduce and transmit information, as well as their publications, films, television and radio programs. It mainly refers to six media, including newspapers, magazines, radio, television, the Internet and books.

Features: 1. Communication institutions and means of communication are highly specialized.

2. Fast communication speed, wide range and great influence.

3. Mass communication often gives a special meaning to the information disseminated.

4. Mass communication is basically a one-way flow of information, the audience is unknown, and the information feedback from the audience is also limited and lagging.

5. Mass communication is a good attacker with strong selectivity.