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I think Canada goose.
It is not worth our purchase, because the brand is not only not responsible to the consumer, but also cannot provide better service to the consumer, so the brand is not eligible to be purchased by us. If a brand can't adhere to a consumer-centric business philosophy.
And respect the consumer's choice, then the brand will not be able to gain the support of consumers.
As a large brand, Canada Goose is not only unable to adhere to the right position, but also cannot consciously maintain the personal dignity of consumers, which cannot be tolerated by us. Canada goose has been convicted of false publicity.
When questioned, I don't think we should buy this brand, and there are three reasons why I say that:
First, this brand is cost-effective.
The reason why this brand is not worth buying is because the brand not only cannot proceed from reality, but also cannot formulate a more real and reasonable **. Not only is the quality of the brand's goods low, but it also fails to gain consumer recognition. But the brand is not only unable to realize this problem, but also cannot reduce the ** of the product, so this brand is not cost-effective.
Second, the brand's after-sales service is poor.
Another serious reason is that the brand is not only unable to improve its service level and quality, but also fails to satisfy more consumers. As consumers, we should not only be treated equally, but also fairly. But this brand not only discriminates against consumers in China, but also harms our legitimate rights and interests, so we don't need to support this brand.
Third, the brand's business philosophy is wrong.
We do respect foreign brands, and we are able to break the mold and choose according to our preferences. But our respect can't be exchanged for the brand's respect, and in that case, we don't need to forgive the brand for what it did. Because of the brand's double standard.
Not only is behavior offensive to us, but it is also unacceptable to us. <>
That's my opinion.
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I think Canada Goose is still worth buying, because the quality of the clothes of this brand is very good, but now that something like this has happened, I don't think there is any need for everyone to buy it.
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I don't think it's worth buying, because there are many down brands in China, and the quality is also very good, so there is no need to buy such flashy brands.
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I don't think it's worth buying, because the ** of Canada goose is very expensive and the quality is not up to standard, so it's not worth buying.
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Canada goose has certain advantages over other down jackets, mainly because of its excellent quality and good marketing, therefore, the top is high in a timely manner, and it is still in short supply.
Canada goose is known as filling, are drawn from Canada, Hungary such a colder area of the duck flock, the fluff selection is also very particular, must be below the neck above the abdomen of the fluff can be, is the green area on the head, there is no sharp feather stem, but also very close to the warmth.
Each down jacket of Canada Goose is basically maintained at a fluffiness of about 625, and its strong warmth will inevitably attract the attention of countless people.
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Canada developed a game with a cold living environment (a long night, I think they developed this game to support their national brand), and after playing it, I was very interested in down jackets and researched it.
Compared with the domestic first-line down jackets, first of all, the material is 90% white duck down, and there is no distinction between who is high and who is low.
A good domestic down jacket brand will also subdivide urban down coats and extremely cold down coats, but justFilling volumeIn terms of the country, it is still extremely cold in both citiesThickenedYou can find a style comparable to the Canada goose, that is, the warmth is comparable, and there is a higher than itAnd **, the extreme cold is about that of Canada goose.
Three, a quarter, the city coat is equivalent to.
Five, one-sixth.
As for why Canada geese are expensive, I think there are several reasons:
1. Lies inAnimal hair (e.g., wolf hair) near the edge of its hat, which is achieved by the killing of its northern animals (although the self-proclaimed "humane death" of the animals) has a negligible effect on the warmth of the whole body.
2. Do a good job of positioning your clothes, let's look at the details page of Canada Goose's clothes, not onlyThe filling amount of different sizes is clearly marked, how much is the warmth coefficient, what level of cold environment is suitable for, etc., ** optimized is very beautiful and looks very professional; Most domestic manufacturers can rarely mark the amount of down in each size, and the most mainstream down jacket brand has also done this, but it is not clearly marked, and the clothes have very little ink on the customer's dress.
The brand effect, the international reputation is formed, and the brand gold content has gone up. In other words, the brand is the culture, including the game I played, which can be regarded as a kind of culture they promote, otherwise I, an ordinary person, would not pay attention to the details such as the quality of the down jacket and the amount of down.
In other words,Domestic down jacketsAs far as the material is concerned,There are good goods, but they need to be tao, there are still many shoddy manufacturers; And the manufacturers of good goods, especially the well-known first-line merchants, although the design and materials are not bad, do not mark their own advantages and publicize themBlindly showing the model**, but also lacking in the customer's point of view, height geometry, fat and thin geometry, how to match, dress, and best keep warm?
Therefore, my final conclusion is: if you want to live as a local tyrant and have a first-line income, you will not be bad at money"If you think it's good to be foreign", you can buy Canada goose in order to (beep).;And if you have a high salary, have the need for a cold environment, and don't want to waste money, you can buy itDomesticThe extreme cold series, the down coat with high down content, the style is also quite domineering;If you have an ordinary salary and want to focus on practicality, you can buy domestic brandsUrban down coat with high filling capacity. Finally, if you buy domestic products, you are currently optimistic about the brand and more insurance.
Finally, I really hope that the domestic down jacket brand can one day compete with Canada goose in the international market, the above is my point of view, I wish you all to buy your favorite down jacket
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Worth a fart. Last year, I bought more than 4,000 yuan in Toronto. Warmth is average. It looks swollen when worn on the body. Now there are more than 8,000 fried in China. With that money, it's better to buy the top brand Arc'teryx. Mammoths and the like.
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The brand premium leads to inflated **, 95% of duck down and goose down are taken from Chinese mainland. Bosideng's down jackets of the same quality** are less than one-third of those of the Canada Goose.
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This ** is a bit high. Of course, the expensive place needs to be determined according to your actual situation. Big geese have always been very expensive, if we are in Jiangsu, there is no need to buy such an expensive goose. Even in winter, it's not cold yet.
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Value Because it is made in Canada, plus the weather in Canada is cold, Canadian clothes are famous for their warmth, so it is worth it.
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It was originally cheap, but later there were more people who bought it, and it was expensive with some publicity and marketing!
There's no need to buy, now ** come back to 5000+, it's better to wear it within 1000 in China! The same, I wore very warm!
If the domestic down jacket can also achieve the same quality, it will still be warm to wear!
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Whether it's worth it depends on whether I like it or not, I don't think it's necessary, and now it's more than a thousand things to do in China, and it's very good to be exactly the same, and it's also warm, and it supports domestic production.
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I think it's worth it, first of all, it's from Canada, the weather in Canada is cold, and this dress is very warm, and it doesn't feel cold at minus twenty or thirty degrees. It's also of good quality.
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This will not only affect the development of this brand in our country, but also may cause this brand to not be able to get better prospects, because the brand's goodwill is constantly declining, and it cannot get the support of more consumers. Any brand that wants to be privileged will not grow faster, and it will not be able to become a brand that is favored and sought after by consumers.
Canada Goose is a very arrogant and arrogant brand, which not only treats our consumers differently, but also fails to provide us with more equal services. Canada Goose has been questioned for false publicity, etc., what impact will this have on the brand? I think there are three implications:
First, it will reduce the brand's revenue.
This incident will indeed have a large negative impact on the brand, and one of the effects is that it will further lead to a decline in the performance of the brand, which will affect the final revenue of the brand. When the brand is neither able to provide higher quality products nor accountable to consumers, we will not continue to support the brand's growth in our country, and we will boycott the brand's products, which will affect the brand's revenue. <>
Second, it will hinder the growth of the brand.
Another impact of this incident on the brand is that it will gradually hinder the operation and development of the brand. Because the brand's false advertising behavior not only violates the relevant legal provisions, but also seriously damages the interests of consumers. Not only is this intolerable to consumers, but it is also a defiance of authority, so the brand's growth will be hindered.
Third, it will weaken the competitiveness of the brand.
It is true that the products of this brand do not have a high cost performance, and they cannot become the choice of more consumers. This will not only prompt more consumers to disengage from the brand's influence, but also allow us to re-examine the brand's development philosophy and business behavior. This will not only reduce the brand's competitive advantage, but it will also be able to reduce its competitiveness.
The above three effects of my perturbation analysis.
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In the Internet era, it is an era of scarce attention, and in order to improve the degree and conversion rate of their own product brands, brands inevitably fall into the trap of false propaganda and exaggerated publicity. So Canada Goose has not only been punished for false publicity, but also encountered consumer doubts, so what impact will false pre-announcement bad envy have on the brand?
First, the prestige of the brand is being challenged. At present, China's down jacket market has been in a mature stage, the industry dividend is gradually decreasing, for the Canadian goose to enter the Chinese market, it is still in the growth stage of the life cycle, the competitive pressure can be imagined, such a round of negative news, will make capitalists and consumers doubt the credibility of their brand, so it will also affect the long-term development of its brand in the Chinese market.
Second, consumers have a sense of distrust in brands. What is consumer trust? To give a simple example, if you want to drink Coke, Coca-Cola will immediately appear in your mind, and if you want to eat chili sauce, you will immediately think of Lao Gan Ma, which is the trust that the brand brings to consumers.
Brand trust is crucial for consumers to trust the brand unconditionally and willingly pay for it. The Canada Goose, which is known for its high quality and reliability, is punished for false publicity, which will make consumers feel deceived, and their trust in the brand will be reduced accordingly, which will affect consumers' desire to buy, so the expansion speed of the brand in the Chinese consumer market will naturally be greatly reduced.
To sum up, as the main body of market operation, enterprises can not focus on "money", and while pursuing economic benefits excessively, they should also pay attention to social benefits. Enterprises should formulate high-standard management norms, supervise publicity channels, and not deceive consumers with partial generalizations and clever cleverness when advertising; At the same time, we will improve the after-sales supporting services to improve the shopping experience and return and exchange experience of consumers, so that the brand can achieve more long-term development.
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It will not affect the sales of the brand, the market value of the brand, the development of the brand in China, and the reputation of the brand, so don't try to challenge the authority of Silver Blind China, otherwise it will affect your own sales.
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It may be boycotted by people, there is not much sales up, their brand has no way to develop better, the company's development is restricted, and there is a fluctuation of a smile.
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The impact on the brand is relatively large, the brand will be very small, and many people will not buy the brand's things.
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I think these companies should be punished so that they can recognize their mistakes and not deceive consumers.
The society has developed very rapidly, and China has also accepted many foreign enterprises to settle in China since the reform and opening up. These companies improve our quality of life and help local businesses thrive. Because China's market is very large, foreign companies can make a lot of revenue in China.
Some enterprises are indeed good partners of our country, and will not have problems in the quality of goods, so that the rights and interests of Chinese consumers can be protected. But some companies are doing one thing in front and one thing behind the scenes, using cheap materials as real materials. In the sale of high **, so that the rights and interests of Chinese consumers are lost, so China's regulatory authorities also took timely action to stop this phenomenon.
First, the specific process is.
Canada Goose is an international joint-stock company in Canada, the celery company was founded in 1957 and is one of the world's most famous clothing brands. Since entering China, it has been cautiously loved by domestic consumers, and because the company promises to use down blends that contain high-grade down, it has a higher **external** clothes, but domestic consumers see that the company advertises the use of high-grade materials, so the brand's sales in China are very high. However, it was recently determined by the Shanghai Market Supervision and Administration Bureau that it did not use high-grade materials, and was suspected of false propaganda and fined 450,000 yuan.
Second, I think the punishment is just right.
First of all, China's regulators took immediate action after receiving the complaint, and punished the company in accordance with China's relevant regulations, and 450,000 yuan is also very reasonable. And I hope that the majority of consumers must pay attention to the quality of the goods when buying goods, and must report in time when they find quality problems. Everyone must protect their legitimate rights and interests, otherwise they can only suffer a dumb loss.
I hope that every consumer can buy a product when they buy it**.
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