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Suspense dramas have always been the focus of public viewing, and whenever a suspense drama is about to be released, it will always attract attention. But in recent years, I have found a very strange phenomenon, that is, some good-looking suspense dramas have announced their withdrawal and rescheduling before the official release date, and some have even been withdrawn two or three times. There are many reasons for this, including hunger marketing reasons, technical reasons, film censorship reasons, reasons to avoid powerful opponents, and various unclear reasons.
Let's take a look at the suspense movies that have been withdrawn in recent years.
The first is "Detective Hawthorne" starring Han Geng, which has been withdrawn three times. The investment in this film is as high as hundreds of millions of yuan, the theme is good, and it is starring Han Geng himself, plus Yin Zheng, Zhang Huiwen, Guo Xiaodong, Feng Jiayi and other gold medal supporting roles, why should it be withdrawn repeatedly? Some say it's the scrutiny, some say it's the funding.
Anyway, when this suspense movie, which was originally intended to shine in the summer of 2017, was released in January 2019, it completely suffered a box office waterloo.
The second is "Hide and Seek" starring Huo Jianhua, which is expected to be released in the Mid-Autumn Festival in 2016, but it was postponed to the end of 2016. Why this suspense drama adapted from the Korean movie of the same name was withdrawn is probably because of the scale, and audiences who have watched the original Korean movie will understand the truth. Of course, the modified version looks a little worse again.
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Generally, the movie has been set, there is no big thing, there is no good reason, and I will not choose to change the file, so I am sorry for the fans who have been paying attention and publicizing. As for some movies, they were announced to be withdrawn a few days after their release, what is the situation?
1. Withdrawal refers to the fact that the movie cannot be released as scheduled according to the original announced time due to some reasons, which is called withdrawal. There are generally many reasons why a movie is withdrawn, such as post-production not being completed on time, or because of the large scale of the film, suspected of ticket swiping, etc.
2. If the distribution area is the spatial horizontal market of a film, then the schedule is the time vertical market of a movie. Once the film schedule is determined, the filmmaker and the distributor will jointly decide whether the film will continue to be screened or postponed according to various reasons such as the market effect of the premiere and the effect of film competition in the same period. The reasons for the withdrawal can also be attributed to the following: the competition of films in the same period is large, the profits are insufficient, and the projection technical effect of the film itself does not meet the requirements or expected effects.
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Recently, there have been 2 consecutive blockbusters in the film and television industry that have been temporarily withdrawn, and two consecutive big dramas have suddenly started broadcasting, and the two waves of operations are so fast that the audience is caught off guard! I waited for a long time and didn't come, but I thought it hadn't come yet, but it suddenly came!
The movie "Young You" starring Zhou Dongyu and Yi Yang Qianxi has made countless fans wait eagerly. Zhou Dongyu shaved her head for the first time for the movie, which made Raindrop look forward to it, but after waiting for so long, she thought she was coming, but the film company announced the withdrawal three days before the release! This caught countless viewers off guard, the movie tickets were bought, but what they were waiting for was the news of the withdrawal!
Following "Young You", "Eight Hundred" directed by Guan Hu also suddenly announced the withdrawal of the file, leaving the summer file for the time being! The temporary announcement of the withdrawal on the occasion of the release made the audience doubt Huayi's sincerity! This is the second time that Huayi has released pigeons from the audience in recent years!
This time, he followed the routine of "Fanghua" again, but the hot and hot ones that were being promoted were suddenly withdrawn, making the audience wait for a while!
Huayi didn't get any benefits this time, and your company's **has begun** in the past two days!
The film industry suddenly withdrew, but the TV industry suddenly started broadcasting, which also caught the audience off guard!
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Reason for the withdrawal of the movie:
1. The subject matter involved is too sensitive. For example, Feng Xiaogang's "Fanghua" takes place in the context of the story of the self-defense counterattack against Vietnam, and the film uses a six-minute shot to show the picture of the self-defense counterattack against Vietnam. Therefore, it once faced withdrawal.
2. Reasons for film production. For example, on December 3, 2018, the movie "Human Comedy" starring Allen, Wang Zhi, Jin Shijie, Ren Dahua, etc. released the news of withdrawal, and the film's official blog posted: "Thank you friends for your support and attention to the movie "Human Comedy", due to production reasons, the movie cannot meet you as originally planned.
The world is to be continued, waiting for comedy. ”
3. The content of the movie. For example, "City Lights of Psychological Crime", which was originally scheduled to be released on September 30, 2017, issued a withdrawal announcement on September 19, saying that "it cannot be released as scheduled for some reason". This is because the scale of the original work is relatively large, and the review of police and bandit themes will be stricter.
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If a film is almost finished (at least the pre-shooting and most of the post-production work has been completed), then most of them will have a preliminary release date to the exact month. Because the time is relatively predictable if the post-work and review process goes well. However, censorship also has its uncertainties many times due to the subjectivity of its standards.
Although there will be a preliminary review for censorship, it is possible for a movie to be censored until the last minute before its release. Especially for movies that have received more attention, their "values" and "social influences" are easily attacked, and once the relationship is not dredged well, it is not uncommon for the re-editing to be untimely, and the file cannot be set.
Although many movies cannot be finalized, it is often suspected that they are affected by censorship factors, but the censorship opinions themselves are not public, so sometimes the so-called "not passed the review" may be speculated by netizens. In fact, sometimes the filmmaker may not be able to finalize the file for the third reason - lack of confidence. Some ** may have been scheduled for the weak file, but they still pay attention to whether there is still room for the strong file to be scheduled, so the specific date has not been announced.
The temporary withdrawal can also refer to the above reasons: the screening effect is not satisfactory - return to the furnace and redo; In the end, the finished film is inconsistent with the direction of the preliminary review, or it is simply reported by someone - re-edited and reviewed; A new strong opponent is added to the schedule (usually Hollywood**, as they are usually set late), or a crew member has negative press – reconsidering the date.
For specific examples, in your screenshots, "Dare to Ask Where the Road Is", "Touching the Golden Captain", and "Jue Ji 2" are typical of the first type. "Once Upon a Time in Hollywood" is the second type (and "Eight Hundred", but there are also conspiracy theories and rumors that are the third). The third type is usually not easy to distinguish from the second, but there are still typical examples, such as "The Ugly Doll" released in October - four times to change gears, every time you see a strong opponent (including "Godzilla", "Spider-Man", "Nezha", "Snowman") quietly withdraws, and finally the publicity power is exhausted, and the box office is silent at all; "Tomorrow's War" and "Love Saint 2" also belong to the third category.
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Suspense dramas have always been the focus of public attention. Whenever a suspense drama is about to be released, it always catches the public's attention. But in recent years, I have discovered a very strange phenomenon, that is, some good-looking suspense dramas have announced their withdrawal and rescheduling before the official release date, and some have even withdrawn their files two or three times.
There are different views on the causes. There are reasons for hunger marketing, technical reasons, film censorship, avoiding strong opponents, and various unclear reasons. Let's take a look at the suspense movies that have been withdrawn in recent years.
First of all, Detective Hawthorne, starring Han Geng, suffered three document withdrawals. The film invested hundreds of millions of dollars. It has a good theme.
It stars Han Geng himself. Coupled with the gold medal supporting roles such as Yin Zheng, Zhang Huiwen, Guo Xiaodong and Feng Jiayi, why did you repeatedly withdraw the documents? Some say it's the reason for the review, others say it's the reason for the funding.
Regardless, the suspense film, which was originally scheduled to be released in the summer of 2017, was a complete box office failure when it was released in January 2019.
The second is "Hide and Seek" starring Huo Jianhua, which is expected to be released during the Mid-Autumn Festival in 2016, but postponed to the end of 2016. The suspense drama, which is based on the Korean film of the same name, may have been canceled because of the scale. Viewers who have seen the original Korean movie will understand the truth.
Of course, the modified version looks even worse.
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Saw 9: From the Book of Saw, a reboot of Saw 9: Death Spiral, was announced to be withdrawn, and the film was previously scheduled to be released in North America on May 15.
Saw 9: Death Spiral is based on the story of Chris Rock. Chris Rock also stars in the film, and director Darren Lynn Bussman will also return to the hugely popular franchise.
After some aspects of the later films became repetitive, they tried to update the brand itself and bring something new to the table. Saw has been successful for most of the last 10 years and has led many people to start their careers, including Leigh Wannell and James Wan.
The official did not disclose the new schedule in the announcement, and it should be after the end of the epidemic that the new release time will be re-decided.
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There is a reason for some of the temporary withdrawal of an article, on the one hand, it may be because some of the suspenseful content in it may involve and some problems, so it is afraid of being imitated, so it is banned, or it may be because it is too terrifying, for fear of scaring others, so there are many reasons for the ban, so if the movie classification can be realized, it may be better.
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It should be a standout, but this is also a very good thing, and everyone may prefer this romance film.
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I feel that I want to stand out, because the May 1st in 2021 is all suspense films fighting with the gods, but there is only one romance film, so of course it will be the best.
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It should be like this, most of the other movies are suspense films, and there is only one romance film, if it is made well, it is likely to become a hit, you can look forward to it.
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The opponent is relatively strong. The assassination campaign was airborne until mid-December, and various propaganda offensives struck violently, vying for the title of the schedule. In order to avoid Assassination 2, Assassination Storm had to choose another itinerary.
It's a bit of a crash. Previously, ** was still promoting.
Gu Tianle, a model worker during the New Year holiday, released two more movies at the same time. The other is Anti-Corruption Storm 5, which is also a major creative team in Hong Kong and has a high reputation for intellectual property. "Assassination Storm" is also a police and bandit-themed movie, and it has to be avoided from its blade.
This scale is not easy to operate. In the poster of the anti-corruption storm, the most striking position is "openly challenging the police", but it has been removed from the mainland version of the poster. Although the scale of Hong Kong police and gangster films has converged a lot, you should be cautious about censorship if you want to release in a mainland market that does not have a rating system.
This kind of movie withdrawal will most likely require content modifications.
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The film is directed by Qiu Litao and starring Louis Koo, Zhang Zhilin, and Wu Zhenyu. The film is adapted from Zhou Haohui's original work ** "Death Notice: The Darkling", looking at this lineup configuration, it is very competitive at the box office.
I don't know the reason for this withdrawal, it is more likely that the Lunar New Year file is too crowded, but it is currently in the suspenseful wind, and it is likely to miss a schedule that is actually not good.
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If a movie is withdrawn, there are three main reasons.
The first is the market reason, that is, the voluntary withdrawal. Maybe it's because of the sluggish popularity after the finalization, or the dismal pre-sale results after the pre-sale was opened, or it may be because of the contradictions within the promoter of the film during the publicity period. Some of these films will choose a new schedule, and the new schedule will be announced at the same time, but most films will not announce the new schedule at the same time.
The second is policy reasons, that is, passive withdrawal, which has also been called "technical reasons" in the past two years.
How to tell if a film is going to be withdrawn?
Generally speaking, most films will not be officially announced until 7-10 days after the filmmaker decides to withdraw the file, which is more concentrated in smaller films. Therefore, determining whether a film is suspected of being withdrawn in advance has also become a "compulsory course".
30 days before the release date of a movie, it can be regarded as entering the real publicity period. During this period, movies will generally release 2-3 trailers, 2-3 posters, and different numbers of specials, clips, stills, theme song MVs and other materials. However, if there is no new material issued for more than a week during the promotion period of a movie, it can basically be judged that there is a great suspicion of withdrawal.
In addition, if the film has not announced the release notice and started pre-sale within a week before its release, it can also be considered that it is about to be withdrawn.
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1.The opponent is relatively strong. Assassination 2 landed in mid-December, and all kinds of announcements were menacing, rushing for the champion of the schedule. In order to avoid Assassination 2, "Assassination Storm" had to choose another schedule.
2.The subject matter is a bit of a crash. Before** was still promoting, the New Year's Day schedule model Louis Koo, two more movies were released at the same time, the other is "Anti-Corruption Storm 5", which is also the main creative team in Hong Kong, and the IP is more well-known.
"Assassination Storm", which is also a police film, has to avoid its edge.
3.The scale is not easy to grasp. In the Hong Kong poster, the prominent position reads "Blatant Challenge**", but it was removed from the mainland version of the poster.
Although the scale of Hong Kong police and gangster films has been narrowed a lot, if you want to release them in the mainland market without a classification system, you still have to be cautious about the censorship system. It is very likely that the content of this withdrawal was required to be modified.
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