What do you think of Gree Group s 3.5 billion investment in Xiaomi?

Xiaomi, a very amazing company, some people may only see Xiaomi as a mobile phone company, but in fact, it is not Xiaomi involved in many industries, perhaps Gree Group saw the diversification of Xiaomi's industry and invested in Xiaomi.

Gree Group is optimistic about Xiaomi's future development. In difficult times, only by huddling together for warmth can we achieve a win-win situation.

Gree Group is very visionary, Xiaomi's development potential in the future is huge, and Xiaomi is no longer limited to mobile phone business, there are many home projects, the reputation of the people is very good, and the return will definitely double in the future.

Gree Group and Xiaomi are working together to build a good era, which will also help Xiaomi's development.

On September 3, Gree Group signed a strategic cooperation agreement with Xiaomi Group and China CITIC Bank, and the three parties agreed to carry out in-depth cooperation in industry, financial services, industrial investment, project cooperation, and resource sharing.

A Gree Group is an international home appliance enterprise integrating R&D, production, sales and service, mainly engaged in household air conditioners, air conditioners, air energy water heaters, mobile phones and so on. Xiaomi Group is a global mobile Internet company focusing on the research and development of smart hardware and electronic products, as well as an innovative technology enterprise focusing on the construction of high-end smartphones, Internet TVs and smart home ecological chains.

Gree Group invested 100 million yuan to participate in the investment and management of the Xiaomi industry initiated by Xiaomi Group, focusing on integrated circuits, artificial intelligence, industrial Internet, core equipment, cutting-edge technology and other fields of Xiaomi ecological chain and high-quality business in-depth layout, with the help of Xiaomi Group's rich accumulation in the industrial field and Gree Group's capital and platform advantages as a state-owned capital investment and operation platform, in-depth docking and introduction of Xiaomi ecological chain enterprises, Through industrial investment, high-quality industrial projects in line with Zhuhai's development strategy will be introduced to Zhuhai, helping Zhuhai accelerate the construction of intelligent manufacturing industrial clusters and bringing new momentum to Zhuhai's economic and social development.

b It is reported that it is Gree Group that has invested heavily in Xiaomi this time, not Gree Electric Appliances helmed by Dong Mingzhu. The Gree Group, which originally controlled Gree Electric Appliances, lost absolute control of Gree Electric Appliances as early as in a previous capital operation. Therefore, in fact, Gree Group and Gree Electric Appliances are at least not as closely related as before.

As a result, some people speculated that since this Gree is not Pigley, this will actually increase the competitive pressure of Gree Electric.

However, this may not be the case. It is reported that it is Gree Group that has invested heavily in Xiaomi this time, not Gree Electric Appliances helmed by Dong Mingzhu. The Gree Group, which originally controlled Gree Electric Appliances, lost absolute control of Gree Electric Appliances as early as in a previous capital operation.

Therefore, in fact, Gree Group and Gree Electric Appliances are at least not as closely related as before. As a result, some people speculated that since this Gree is not Pigley, this will actually increase the competitive pressure of Gree Electric.

From the perspective of the home appliance industry, Gree Group's abandonment of "electrical appliances" and investment in "Xiaomi" reflects its value judgment on two different business models. Judging from the current situation, it seems that Gree Group transferred and cashed out at a high level at the end of last year. Observers of the home appliance industry said that compared with Gree Electric Appliances, Xiaomi has a more comprehensive and more extensive smart home ecological chain, and has formed an industrial closed loop with a broader space.

cBecause Xiaomi is currently making home appliances such as air conditioners, this move will naturally help Xiaomi and Gree in terms of air conditioners, more fierce head-to-head competition. And obviously, Xiaomi, which makes air conditioners, is more expert than Gree, which makes mobile phones. Therefore, if this is the case, then for Gree, who already has the big "external problem" of beauty, it is tantamount to putting himself in an even worse situation.

It isIn order to cooperate with Xiaomi, Xiaomi has the intelligent technology required by Gree Group, and Gree has the channel brand that Xiaomi needs, that's why Gree Group will invest in Xiaomi, Xiaomi is not bad for the 3.5 billion, this investment is to make a good cooperation between the two sides.

1. Details of the incident: Gree Group took 3.5 billion yuan of it to invest in the Xiaomi industry** initiated by Xiaomi Group, and people who do not know about these two companies may not understand it very well. First of all, we must know that although Xiaomi is a mobile phone manufacturer, they have invested in many fields, especially smart home appliances, Xiaomi has made a lot of smart home appliances. Gree Group is involved in real estate, industry, home appliances and other industries, and people know most about them or Gree Electric Appliances.

Companies on both sides of the strait can be regarded as competitors in this regard. And Gree has also made smartphones.

Gree's smartphones are doing badly, while Xiaomi's smart home appliances are doing well, although they are not as good as big brands like Gree, but they are also products that can be bought. There used to be a joke called I dare to buy Xiaomi's electrical appliances, do you dare to buy Gree's mobile phone. Because smart home appliances are now being developed, smart appliances are very popular, and Gree's technology in this area is not as good as Xiaomi, soThe two sides will invest in this cooperation, although they are investing in a **, but the cooperation between the two groups in other fields has been.

2. Gree Group's 3.5 billion In 2019, Gree ** took 15% of the shares of Gree Electric Appliances and cashed out more than 40 billion yuan. Gree Group is a state-owned enterprise, Gree Electric is also state-owned capital, after the 15% shares, Gree Electric has changed from state-owned capital to a public enterprise.

Third, my personal opinion, such cooperation is very in line with the interests of these two companies, and these two companies are very intersecting in the area of smart home appliances. Xiaomi's technology is doing well, and it is developing very quickly, which is very much in line with Gree's needs. Gree wants to develop smart home appliances, Xiaomi also wants to open the market for smart home appliances, and the cooperation between the two sides is beneficial to both parties, and it is very difficult for Xiaomi to open the market for home appliances by itself.

Gree Group invested 3.5 billion in Xiaomi, did Lei Jun and Dong Mingzhu cooperate? Xiaomi sells Gree air conditioners?

Because Gree feels that the development of the Xiaomi brand is very good, the development prospects are very good, and the income is high, which is very worthy of investment.

Win-win cooperation between the two sides. Xiaomi's intelligent technology and Gree's brand influence, the combined strength of the two should not be underestimated.

Gree Group has looked down on Xiaomi enterprises from the beginning to the cooperation between the two sides, which reflects the further integration and development of China's science and technology enterprises.

Seeing that Xiaomi has developed a lot of things, they just want to invest their product skills and funds into it to make Xiaomi more powerful.

Yes, after Gree Group transferred 15% of its equity to Hillhouse Capital and cashed out more than 40 billioninvested 100 million yuan in Xiaomi。According to the news released by Gree Group on WeChat, Gree Group recently signed a strategic cooperation agreement with Xiaomi Group and China CITIC Bank, and the three parties agreed to carry out in-depth cooperation in industry, financial services, industrial investment, project cooperation, and resource sharing.

It is understood that on December 2, 2019, Gree Group signed an equity transfer agreement with Zhuhai Mingjun Investment Partnership (Limited Partnership), and on the evening of December 2, it was agreed that Zhuhai Mingjun would transfer 902359632 shares of Gree Electric Appliances held by Gree Group with yuan shares (accounting for 15% of the total share capital of Gree Electric Appliances), with a total transfer price of 100 million yuan.

After the transfer of Gree Electric, Gree Group turned around and embraced Xiaomi.

This is actually just a rumor, but it's not really like that.

Gree Group invested 3.5 billion yuan in Xiaomi, and the relevant person in charge of Gree Group said that the company values the brand advantages, investment strategy, and team experience of Xiaomi Group. In the future, the company will focus on strengthening the investment and introduction of high-quality projects such as new technologies, new applications, and manufacturing upgrades in the field of intelligent manufacturing, leading the quality and upgrading of Zhuhai's intelligent manufacturing industry.

Some financial people believe that in terms of the layout of state-owned capital, the investment strategy of Gree Group is a case worthy of in-depth study. In accordance with the requirements of the current round of state-owned enterprise reform, state-owned capital should be further concentrated in important industries and key fields, in forward-looking strategic industries, and in advantageous enterprises.

This is a kind of business management mind, a way of investment, optimistic about the prospects of a certain commodity.

Gree Group's investment in Xiaomi, if it is a fact, may be to see that Xiaomi's future development must be promising.

According to the official announcement of Gree, recently, Gree Group signed a strategic cooperation agreement with Xiaomi Group and China CITIC Bank, and the three parties agreed to carry out in-depth cooperation in industry, financial services, industrial investment, project cooperation, and resource sharing. According to the agreement,Gree Group invested 354.5 billion yuan to participate in the investment and management of the Xiaomi industry** initiated by the Xiaomi Group.

For Gree Group, Xiaomi Group's brand advantages, investment strategies, and team experience are a valuable asset, and the two sides will focus on integrated circuits, artificial intelligence, industrial Internet, core equipment, cutting-edge technology and other fields of Xiaomi ecological chain and high-quality business in-depth layout.

Gree Group and Xiaomi are two companies with a narrow path, and they should not invest in Xiaomi.

This may be Xiaomi, Xiaomi is a potential stock, and it is understandable that Gree will invest in profits.

Four. Just like this time Gree and Xiaomi cooperation, they belong to a strong alliance, complement each other's shortcomings, learn from each other's strengths, take their essence, go to their dross, so that both enterprises can develop stronger, stronger, we have to learn this way to survive and do things, so that it is of great help to our life in society, not only life, but also to be a person, to learn from each other's strengths, take its essence, go to its dross, these are what we should learn, learn these things, We can do things better.

This cooperation should be a good start, because Gree and Xiaomi are leaders in their respective fields, and the cooperation between the two should make a big move.

I think this is to make the two brands achieve a win-win effect. Because cooperation can achieve a win-win situation and create benefits.

I was so surprised, but I think it's good for each other, and it's the pandemic that has prompted them to work together.

The cooperation between Gree and Xiaomi is also for mutual benefit and win-win results. Gree is well-known in the field of air conditioning, but it has not been successfully involved in other fields. Xiaomi has advantages in mobile phones and other aspects, and the two complement each other.

The reason why Xiaomi and Gree bet 1 billion is:

On December 12, 2013, at the award ceremony of the 14th China Economic Person of the Year on CCTV, Dong Mingzhu, the head of Gree Electric Appliances, as a representative of the manufacturing industry, and Lei Jun, the head of Xiaomi, as a representative of the Internet model, agreed on a "billion gambling contract".

Lei Jun proposed, "I ask the people of the whole country to testify that within five years, if our turnover beats Gree, Mr. Dong will lose me a dollar." Dong Mingzhu took the case and quickly counterattacked: "First, I told you that it is impossible, and second, if you want to gamble, it is not a dollar, I will bet 10 billion with you."

> the decisive battle at the end of this year is imminent, this late autumn is destined to be unpeaceful. On October 8, Gree announced its third-quarter financial report, which showed that Gree Electric is expected to achieve revenue of 100 million to 100 million yuan in the first three quarters of this year, a year-on-year increase. At the same time, on October 10, Lei Jun rushed into the top 10 of the Hurun Report, naturally benefiting from Xiaomi's listing, and his personal wealth soared by 62, reaching 110 billion yuan.

On December 12, 2013, she and Lei Jun participated in CCTV's "China Economic Person of the Year", Lei Jun told Dong Mingzhu in the background: "They told me to bet with you, do you know?" ”

Dong Mingzhu was a little surprised: "No one told me." ”

At that time, Lei Jun first praised Gree for being very remarkable, and then said: "If you don't go on stage and do it, you will gamble a dollar." ”

Dong Mingzhu refused on the spot, "Don't mention this matter again when you come to stage."

But she didn't expect that after coming to power, Lei Jun still said that if Xiaomi's operating income beat Gree within 5 years, Dong Mingzhu would lose 1 yuan to herself.

So the hot-tempered Dong Mingzhu proposed to bet 1 billion on the spot.

So, is this bet just a momentary mood for Dong Mingzhu? Dong Mingzhu is negative, "I am absolutely over-the-top."

She said that she could not make a wrong decision, "I have a risk to prevent and control, and you can't be afraid to do it just because there is a risk." She even said that she had calculated at that time that she could bet up to 5 billion with Lei Jun.