What is it that makes a department store so attractive?

Many shopping malls have the best activities of cleaning supplies, such as laundry detergent, glass cleaner and other commonly used cleaning products in the family, all of which have played the first preferential signboard.

In addition to enriching the variety of such cleaning products, small daily grocery stores also attract customers with low prices** and small profits and quick turnover.

1. The law of experience.

Nowadays, consumers pay more attention to shopping experience and quality, and in addition to purchasing goods, experience is also a major purpose of consumption. In the fierce market competition, it is necessary not only to upgrade the product, but also to upgrade the experience. Operators should improve the experience of the store from the aspects of façade design, decoration and display, service quality, etc., so that customers feel at home and increase the purchase rate.

Second, the law of word of mouth.

Good word-of-mouth is not a quick success, and it needs to influence consumers subtly. Do everything you can to make store names, brand slogans, symbols, etc. ubiquitous. Pay attention to continuous publicity, carry out different activities for different groups of people, carry out targeted publicity and maintenance, and establish a good store image and reputation.

3. The law of vision.

The unique store style and decoration design can make consumers' eyes shine and generate interest in purchasing, so as to enter the store to consume. The location and placement of goods in the store should be adjusted at any time, and the display should be appropriate and easy to find. Through sound, video, image, picture, word, color and other elements, it influences past customers and attracts customers to enter the store.

Fourth, the law of interests.

**The event can increase the turnover of the store in a short period of time and effectively attract customers. The time of the event is more flexible, and the sales effect is more significant during the festival with the lively atmosphere. Pay attention to the intensity must be large, and really benefit the people.

In addition to making customers feel that the store is affordable, it is necessary to shape customers' cognition, such as store value, product value, brand value, etc.

The supermarket operates as a service for local residents, and the best solution is to design a batch of products that are below the market price, and the products need to be targeted at women's household products, so that the local market will be opened as soon as possible.

The supermarket is not selling anything to attract customers, relying on a long-term customer source, the operation needs activities, regular activities, twice a month, a 3-month event, can make your supermarket customers double the source. The above pure hand-hitting, ask the landlord to adopt.

Hunger marketing. This is a common approach that merchants take to create a "I didn't buy enough" or "I bought too little" mentality, so as to win repeat customers and indirectly increase the popularity of the mall. Hold a large-scale event.

Often in large-scale activities, not only children will be interested, but also some adults will stop by**, if the early publicity is done, the effect will be better. Discounts. Apply for a membership card for customers and give certain discounts, and customers will recognize this store.

You can also use coupons, gift cards, etc., to increase customer traffic. Internet marketing. Nowadays, the Internet is very convenient.

In the process of shopping, customers should always keep them happy (except for the negative emotions generated by marketing methods) and not leave a bad impression on customers, so that customers can come back again. Build word-of-mouth. If a mall has a good reputation in the local area, it will attract local customers to come and shop.

This also allows customers to promote each other, which in turn leads to "customers" and "customers". ‍