What is the process involved in creating a brand?

It is recommended to use professional trademark management software to manage all trademarks under the name of the enterprise in a unified manner, so as to check the information and latest status of the trademark at any time and track the progress of trademark examination; Set up similar trademark announcement monitoring and infringement monitoring, and promptly raise objections to the trademarks plagiarized or free-ridden by others, invalidation, and revocation; Classified and stored all kinds of trademark-related documents (e.g., registration certificates, litigation judgments, license contracts, evidence of use, infringement clues); Remind the relevant limits to avoid delays in official limits and invalidation of trademarks; Enterprises can manage the brand trademarks under their names at different levels, such as general trademarks, product trademarks, and defensive trademarks, allocate resources according to different levels, determine the scope of layout, and maintain the period; Use visual charts in the software to show the layout of the logo, etc.

First, you need to decide that you want to create your own brand's positioning.

Then, you register a brand name and of course a logo as a trademark.

Second, register a company.

Next, you have your product.

Because you are a novice, it is estimated that there are no customer resources, so it is recommended that you first open your own wholesale points in large markets such as Guangzhou, Beijing, Hangzhou, etc., cultivate customers, and then step by step towards the maturity of the brand. It is estimated that if everything goes well, it will take 1-3 years to cultivate the market!

First observe the needs of the market, then investigate and analyze, then plan, and finally modify the deficiencies.

Individuals applying for brand registration should meet the following conditions:

1. The applicant shall be engaged in production and business activities;

2. The trademark has distinctive features, and the registration application does not harm the legitimate rights and interests of others;

3. If the applicant is considered a foreigner, he shall also entrust the relevant institutions in China to apply**;

4. Other conditions.

The materials required to register a trademark are:

1. Application for trademark registration stamped with the applicant's official seal;

2. Six trademark sample drawings, which are required to be clear, and the length and width of the specifications are not less than 5 cm and not more than 10 cm;

3. If you go directly to the trademark registration hall, submit a copy of the applicant's business license and present the original business license;

4. If the original business license cannot be presented, the copy of the applicant's business license must be stamped with the applicant's seal;

5. If the trademark agency is entrusted, the power of attorney for the trademark shall be submitted;

6. If the trademark applied for registration is a portrait, a notarized declaration document of the portrait right holder's consent to be registered as a trademark shall be attached.

Scope of trademark rights:

1. Exclusive right. The exclusive right refers to the exclusive right of the trademark right subject to use the designated goods or services in accordance with the law of its registered trademark. The exclusive right to use a registered trademark is limited to the trademark approved for registration and the goods approved for use;

2. License. Licensing right refers to the right of a trademark owner to license others to use its registered trademark by signing a trademark license contract;

3. Right of Transfer. The right to transfer a trademark refers to the right enjoyed by the trademark owner to transfer its registered trademark to others in accordance with the procedures and conditions prescribed by law.

4. Right of renewal. The right of renewal refers to the right of the trademark owner to apply for renewal of registration before the expiration of the validity period of the registered trademark, thereby extending the protection period of the registered trademark.

5. Right of Labeling. The trademark registrant has the right to mark the words "registered trademark" or the registered mark when using the registered trademark. If it is inconvenient to mark on the goods, it may be marked on the packaging or instructions of the goods and other attachments;

6. Right to prohibit. The right of trademark prohibition is the right enjoyed by the trademark owner in accordance with the law to prohibit others from using a registered trademark and similar trademarks without its permission. <>

1) The product itself is in line with market demand.

When formulating brand planning, it is necessary to determine the needs and desires of product customers (potential), and promote the development, production and sales of products from the perspective of market customer (potential) needs.

2) The product must meet the consumer's expectations for quality.

Quality is the foundation of a good brand. However, there may be a big difference between the intrinsic quality of the product itself and the quality expected by the customer. Due to the different preferences of consumers, there is great subjectivity and diversity in the expected quality of different customers.

Therefore, good quality must start from the commonality of customer needs, fully consider its subjectivity and diversity, and meet the expectations of consumers for quality to the greatest extent.

3) Brands can inspire customer loyalty.

Brand loyalty, early resistance is at the heart of a successful brand. Under the same product efficacy and ** in the market, consumers are more inclined to buy products of fixed brands. This customer loyalty can be said to be the source of brand value.

But if a brand image is not good enough or the brand image is damaged, this tendency will drop dramatically.

1. The trademark applied for registration must have the statutory constituent elements, that is, it must be a word, a figure or a combination thereof, otherwise it cannot be used as a trademark.

2. The words, graphics or combinations thereof used in the trademark shall have distinctive features and be easy to identify. Where distinctiveness means that it should have its distinctive characteristics.

3. The trademark applied for registration shall not use words and graphics prohibited by law.

4. The trademark applied for registration shall not be identical or similar to the registered trademark that has been revoked or cancelled for less than one year. However, if an application for registration of a trademark on the same or similar goods is identical or similar to a registered trademark that has been revoked due to the suspension of use for three consecutive years, it is not subject to this condition.

5. The trademark applied for registration shall not be identical or similar to the trademark that has been registered or preliminarily approved by others on the same or similar goods or services.

Legal basis: Article 14 of the Regulations for the Implementation of the Trademark Law of the People's Republic of China.

If the applicant applies for trademark registration, the applicant shall submit his identity certificate. The name of the applicant for trademark registration shall be consistent with the supporting documents submitted. The provisions of the preceding paragraph on the submission of the applicant's identity documents shall apply to other trademark matters such as alteration, assignment, renewal, opposition, and cancellation submitted to the Trademark Office.