Can anyone introduce me to a couple of better books on consumer psychology?

Consumer Psychoanalysis: 38** Laws and Practices.

White War Wind. China Economic Press.

Consumer Behavior: 6th Edition: Solomon (US) and Lu Taihong.

Book. Publishing House of Electronics Industry.

Is it true that brands are dead", "marketing failures", and consumers are "in control"?

In Rob Walker's view, as consumers' discernment ability continues to improve, marketing methods are also constantly upgrading; Even without the average consumer noticing, a marketing metamorphosis is taking place ......

In this book, Rob Walker proposes the concept of "chaotic marketing" and points out that traditional marketing solutions can no longer resonate with the public, but the statement that "brands are dead" may not be accurate. The reality is that the development of web technology has made it possible for advertising to be integrated into our lives anytime, anywhere, and people are embracing brands more than ever. Some people may even create their own brand, or become a brand promoter knowing that they are willing to do so.

Marketing has become a behavior in our lives, and the boundaries between buying and selling are becoming more and more blurred. In other words, we all consume in "chaotic" marketing.

Billing: What exactly are we consuming?

Author: Written by Walker, translated by Yin Lili.

Publisher: CITIC Press 2009-11-1

1. "Consumer Psychology", the author is Liu Peipaijun;

2. "The Burning of Heart in Sales", the author is Li Tingting;

3. "Consumer Behavior", written by Leon Schiffman;

4. "Psychology of Consumer Behavior", the author is Zhang Yixuan;

5. "Customer Psychology", the author is Chen Jianfei;

6. "Customer Psychological Induction", the author is Wang Like;

7. "Consumer Psychology and Behavior", the author is Tang Chihua;

8. "Retail Science", written by Dunn;

9, "Sales is to get people", the author is Ni Jianwei;

10. "Principles and Practice of Marketing", the author is Ye Peiduan He Min.

1. "Consumer Psychology", written by Liu Jun;

2. "Psychology in Sales", the author is Li Tingting;

3. "Consumer Behavior", written by Lisan Oon Schiffman;

4. "Psychology of Consumer Behavior", the author is Zhang Yixuan;

5. "Customer Psychology", the author is Chen Jianfei;

6. "Customer Psychology Induces Macro Model Zheng Shu", the author is Wang Like;

7. "Consumer Psychology and Behavior", the author is Tang Chihua;

8. "Retail Science", written by Dunn;

9, "Sales is to get people", the author is Ni Jianwei;

10. "Principles of Marketing and Code Practice", the author is Ye Min.

Recommend "Influence", come to "Grotesque Behavior 2".

Bai is an easy-to-understand, but practical, consumer-minded science book.

and Solomon's.

DAO Consumer Behavior.

Social Psychology by David Myers.

Microeconomics There are a few chapters on consumer psychology at the beginner and intermediate levels, Philip Kotler's marketing management, and a few chapters on consumer psychology or purchase psychology to understand consumer psychology In addition to the methods of observation in life, it can also be obtained through market research, or by purchasing third-party data.

Most people's understanding of consumer psychology is very incorrect

He is a DAO in psychology

A branch, the main is to explain the psychological basis of internal consumption, including individual consumers and consumer psychology, consumer groups and consumer psychology, consumer psychology influencing factors, etc., there are also some marketing content, but not the focus and focus, to be strictly separated from marketing books.

If you want to systematically understand consumer psychology, I think it is best to have a gradual learning process, otherwise you will only learn general hard marketing cases and strategies, which is far from the original intention of studying psychology.

At least one book is Basic Psychology or Introduction to Psychology, one is Applied Psychology, one is Social Psychology, and one is Basic Knowledge of Consumer Psychology.

In the end, if you absorb consumer marketing books, you will be able to move from a high vantage point, and you will also eliminate some redundant books that are only published for the sake of publishing, books that are published only for the sake of selling books, miscellaneous books that are piled up with some cases and old marketing methods, and fake books that are published only to attract attention.

I hope my advice is helpful to you.

"Grotesque Behavior" is highly recommended in Lao Luo (Luo Yonghao)'s speech.