Why do I always hear about Huawei and Gree now, what did Haier do when I was a child?

Why do I always hear about Huawei and Gree now, what did Haier do when I was a child?

In the 80s of the last century, the problem of Chinese enterprises was to meet the growing needs of the people, as long as you can produce products, you can be digested by the market, it is an era of production shortage.

When the production capacity was up, everyone began to put forward requirements for quality, and Haier in the 90s became the benchmark for quality management enterprises in that era. <>

Haier's smashing of the refrigerator is the best endorsement event for the importance of quality in that era, and Haier learns from Japan's Nissin management, 5S management, and the United States' Six Sigma quality management, especially the introduction of standardized after-sales service model, in the case that product quality will be difficult to improve for a while and a half, relying on service quality improvement, solving user pain points, and also leading the main theme of enterprise development and change in that era.

Therefore, it is fashionable to study Haier in business management, and Haier and Zhang Ruimin have also reached the highest peak of entrepreneurship.

Objective laws tell us that an enterprise can not rely on a trick to have the peak for a long time, in most enterprises have learned quality management, and can make products to meet market demand, market competition has entered the era of personalized demand.

In this era, Haier continues to develop a variety of personalized products, mainly in terms of form and function combinations, and has also maintained its leading position as a company.

When most of the surviving manufacturing companies have cultivated their own design capabilities, Haier's leading edge has been further weakened, Haier's halo has begun to degrade, and the market has entered the stage of innovation leadership and business model evolution. <>

At this stage, Haier, which insists on sticking to the manufacturing industry, also encounters two problems, the first is the lack of underlying innovation in product research and development, it is difficult to lead the development trend of the world's home appliances, and it is always following the strategy, this problem Haier has been solving, but it is not as thorough as Gree and Huawei, so when it comes to the era of innovation leading the development of enterprises, Haier's halo is not as good as Gree and Huawei.

The second problem is that in this century, Chinese enterprises want to make money, the fastest way is to make money through mergers and acquisitions, and the second is to do real estate, Haier has also wavered in strategy, and has done a lot of mergers and acquisitions, including entering mobile phones, computers, televisions and other industries, and has also done some real estate projects, which still have an impact on the core business.

But this is not to say that Haier is no longer good, but that Haier's industry has entered a period of market saturation and is difficult to develop at a high speed.

Now Haier is starting a second business, accumulating big data with the help of artificial intelligence, and preparing to do on-demand customized home appliances Internet + operation model, which is a very bold innovation. <>

From the current point of view, Haier's second transformation has attracted a lot of attention, but it is still difficult to draw conclusions, and it is sometimes difficult for us as outsiders to make an accurate assessment right away, and it is difficult for insiders to estimate.

But Zhang Ruimin is an entrepreneur I admire very much, a 70-year-old man who is still willing to fight for his own career, and is always worthy of our respect.

I look forward to Zhang Ruimin taking Haier to create more brilliance.

In Haier's propaganda, there are too many false ingredients, and after a long time, consumers have seen through it, and the legal system is strict, so it will not work to do false propaganda again.

First, Haier is still a giant company, even a Fortune 500 company. Haier was founded in 1984 as a small refrigerator factory. Before Zhang Ruimin became Haier's president, Haier almost went bankrupt.

It is precisely because Zhang Ruimin attaches great importance to product quality and has the move of smashing 76 unqualified refrigerators in one go that Haier became famous and quickly seized half of the domestic refrigerator market. When I was a child, I learned the story of Haier smashing the refrigerator from a textbook. At that time, Haier was synonymous with quality assurance and a national brand that was in the limelight.

Second, Haier is not good at Internet marketing. Of course, compared with companies such as Huawei, Xiaomi, and Gree, Haier's ability to influence the Internet is far inferior. Huawei is already a leader among national brands, and Ren Zhengfei is about to be worshiped as a "god" by netizens.

In particular, Huawei's mobile phones sell well all over the world, making Huawei's popularity popular among ordinary people. Gree has a boss Dong Mingzhu who is very good at influencing, a Dong Mingzhu endorses his own products, and 10 celebrities are invited to endorse at the top.

Zhang Ruimin

Haier is okay, the development is okay, not only the proportion of the domestic market is very high, but the foreign market is also very extensive, but Huawei's reputation is too big in China, so Haier is now slowly becoming less visible in China.

Haier is like Gree in foreign countries, Haier's drum washing machine is second only to Siemens, Haier and Midea have been competing for foreign markets, China's home appliance three giants Haier, Midea, Gree are our Chinese national enterprises, let the world fall in love with Made in China, domestic products should be self-reliant.

Because every brand has to be updated, innovated, and created something more suitable for everyone, now Huawei and Gree are a trend, and Haier is an outdated brand.

Haier brand has countless users in every country in the world, do you still need to advertise, a good brand does not need to do those meaningless advertising, with quality and facts to speak, Haier Electric has steadily stepped into the high-end of the world brand.

Because Haier rarely spends a lot of money on advertising and program naming, it feels like there is less voice, and Haier has been innovating and exploring in a new management model in recent years.

Haier is basically a world brand in the home appliance industry, with a neat product line and stable quality, and is well-known in the world. Huawei is a world-renowned communication electronics industry, while Gree is a regional single home appliance (air conditioning) industry and a local real estate industry, and it is normal for different locations and different visibility. Some companies have passed the hype period, some still need hype, and some are willing to be hyped!!

Huawei products have not been used,Gree air conditioner bought two in the first eight years so far, zero maintenance, and this year I bought 3 sets of letters' products,Haier and eight years ago air conditioner bought together2 air conditioners,A Haier TV,A Haier refrigerator,TV is still watching,The refrigerator has just been sold for scrap and wants to change to energy saving,See this year's home appliances**It is very appropriate to buy a TV on Jingdong on April 95E5D,I didn't expect Hisense TV to be so garbage Jingdong Express installation did not have quality problems in 2 minutes,io has been many days, The manufacturer and Jingdong didn't reply,It's just a kickball playerHisense TV, who buys it and regrets it。

I'm writing about Haier's ** on this right now