What is the reason behind Anta s turnover surpassing Nike for the first time on Double 11

Double 11ANTAThe turnover is higherNikeI think there are a few reasons behind it:

Every year, Double 11 is a time for merchants to rush sales, and in order to achieve a good performance, many merchants will reduce their prices, and Anta and Nike are no exception.

The only difference is that when Anta is on Double 11, the discount is much greater than Nike's, so it will break out of the encirclement on Double 11, and its sales are much higher than Nike's.

In other words, Anta's ** has more advantages than Nike, so consumers may choose Anta a little more when choosing, rather than buying a pair of Nike with two pairs of Anta shoes**.

There was Hongxing Erke before.

After that, there is ANTA Sports. In recent years, some independent sportswear brands in our country, such as Anta and Li Ning.

Hongxing Erke, Xtep, Guiren Bird.

and other companies have done very well. Not only do they invest heavily in design, but they also pay more attention to quality. This also makes it possible for everyone to choose more cost-effective domestic products under the same conditions.

Of course, when buying ANTA products, there is also a part of patriotism. Because our country is often hit by some foreign enterprises, the patriotic feelings of the people are high. In order to support the development of domestic enterprises, many consumers will prefer domestic products such as Anta when making purchasesAthletic branding

At present, many of Nike's products are obviously too expensive, and a pair of shoes can easily cost thousands of yuan, which is very impractical for most people. Buying shoes has also begun to become buying trademarks, but the quality of the shoes themselves is getting worse and worse.

Moreover, many of Nike's current products are from India, Vietnam and other OEMs, and their technical control is not very strict, and there will be a phenomenon of shoe opening and molting. This has also led many consumers to think that Nike's quality has declined, or even inferior to domestic products, so in the process of product selection, they will give priority to buying domestic sportswear.

The above are some of my opinions, if you also agree, welcome to like and support!

1. The discount is cost-effective.

2. The quality of domestic products has improved, and many patriotic people will give priority to Anta in order to support domestic products. Nike's quality is becoming more and more worrisome.

3. Nike's product premium is too high.

The reason behind this is because many Chinese now prefer Chinese brands, and they also support Chinese brands, so this situation will occur.

Because their discounts are relatively large, the quality of their products is relatively good, and people like some of their products more, so the sales are relatively high.

Because some of their products are relatively good and are now recognized by a lot of people, people will buy some of their things.

Anyway, my family and I won't buy Nike anymore.

Because Wang Yibo began to wear Anta, I feel that *** began to like Anta [happy].

Because Wang Yibo paid attention to Anta (

Double 11 is a very important thing for many brands, and it is also a moment to be able to compare whether they can be recognized by consumers, in this year's Double 11, Anta's total turnover surpassed Nike for the first time, which attracted the attention of many netizens, and triggered a lot of discussions among netizens, as of 24:00 on the 11th, Anta's total turnover exceeded 100 million yuan, a year-on-year increase of 61%, which is also very good news, It can also play a good role in promoting this enterprise.

In fact, not only Anta, has achieved very good results in the double 11, there are many domestic brands that have achieved very good results, and the continuous popularity of domestic products is also an important reason why this company can surpass its competitor Nike, which reflects many problems behind it has also caused many netizens to think deeply, first of all, it shows that the consumption preferences of young people in China are changing, and many people have changed from the previous superstition and international brands to the recognition of domestic products.

In addition, this also shows that the quality of our domestic products is getting higher and higher, and the development of Chinese enterprises has been getting better and better, whether it is the quality of the product or the style, can be compared with the international brands, and can also be liked by more people, and even in some aspects has far surpassed their competitors, so for young people now, supporting domestic products is naturally a very normal choice.

Young people's domestic enterprises are not only reflected in the product, but also show confidence in the country and confidence in the future, which is also a manifestation of cultural self-confidence, and the shopping wave caused by domestic products will continue in the future, I believe that in the future we will be able to have more and more domestic brands, get better development, and be recognized by more consumers, and only in this way can we make our business develop better and better.

It shows that the development of domestic products is getting better and better, and people are slowly no longer paying attention to brand benefits, but only caring about the goods themselves.

I think this phenomenon shows that consumers are increasingly recognizing and supporting domestic production.

I will look at this phenomenon very objectively, they can reach cooperation, must have a long-term, the same strategic goals, and look forward to the two brands can collide in the future.

This incident shows that Anta can achieve better development and beat its competitors, and it also shows that Nike's influence is declining. More and more people are able to support domestic products, and they can also trust domestic brands more. Because China's enterprises can not only pay more attention to the needs of consumers, but also continuously improve the quality of products.

Anta is a well-known brand, and it is also recognized and supported by more consumers. Compared with Nike, Anta not only has stronger strength, but also can continue to improve its competitiveness. On Double 11, Anta's turnover surpassed Nike, and I have three views on this matter:

1. This shows that ANTA's influence and competitiveness are constantly increasing.

The Double 11 Carnival can indeed provide consumers with more preferential conditions, and it can also attract more consumers to spend. Anta's turnover can further surpass Nike, which shows that Anta can indeed continue to enhance its influence and competitiveness, and can further beat more competitors. ANTA has been able to become the first choice of more consumers and has successfully won the trust of consumers.

Second, this shows that Nike's support is declining.

I think this incident is also a good indication that more and more people are no longer supporting Nike, and they are no longer buying Nike's products. It's true that Nike can't stand a more correct position, and it can't look at things more objectively and fairly, which will cause public outrage and attract more consumers, so Nike can't get more support. <>

Third, this shows that domestic brands can achieve long-term development.

This incident can also show that domestic brands can occupy a broader market, because more and more consumers can consume more rationally, and they can also comprehensively analyze the advantages of domestic brands. We not only pay more attention to domestic products, but also can express our position with practical actions, which can further improve the status of domestic products, so as to promote the further development of domestic brands. <>

That's my opinion.

I think it's because everyone now supports domestic products, so now Anta surpasses Nike, I think it's also a reasonable thing, and I also hope that domestic products will get better and better in the future.

This shows that domestic products have risen, people pay more attention to the sales of domestic products, and everyone is willing to contribute their own strength to domestic products, so that China's independent brands can develop better.

It can be seen from this data that Anta's product quality is getting better and better, the cost performance is higher than Nike, and domestic products are more popular.

I think Anta is a very good brand, surpassing Nike is something that has been expected for a long time, and Anta is really worth it.

I didn't even contribute to this kind of happy good thing, and I regret it.

I think domestic products are indeed about to rise, because domestic products can be loved by more consumers, and they can also become the first choice of more consumers. Although the quality of domestic products may not be able to surpass foreign brands, Chinese enterprises can indeed pay more attention to the quality of products, and can also continuously improve the cost performance of products.

ANTA is not only a domestic brand, but also a well-known brand that attracts more attention. This brand is not only able to compete with foreign brands, but also can further beat more foreign brands. Double 11 Anta turnover surpasses Nike, is domestic products about to rise?

I think it is, and there are three reasons for that:

First, domestic products are becoming more and more popular.

My confirmation is that domestic products are on the rise, and they can also surpass foreign brands in a shorter time. Because domestic products can indeed be welcomed by more people, and they can also become the object of trust of more people. More and more people are able to advocate domestic products, and they can also prove their claims with practical actions.

Second, the popularity of domestic products is getting higher and higher.

In my opinion, the status of domestic products is getting higher and higher, and they can also occupy more and more broad markets. Because domestic products can not only have higher popularity, but also further improve competitiveness and influence. More and more people are attracted to domestic products, and they can also become fans of domestic products.

Third, the competitiveness of domestic products is getting stronger and stronger.

Another reason why I think this is that domestic products can indeed further crowd out foreign brands, and can occupy a development and competitive advantage. Domestic products can indeed break the original development situation and achieve further development. Because domestic products can not only actively pursue innovation, but also meet the needs of more consumers, and can become the object of more consumers' choice.

It is precisely because of this that domestic products can really rise. <>

That's my analysis.

Domestic products are indeed about to rise, and after so many disasters, Chinese have learned that their domestic brands have contributed a lot in the places where disasters occur, so they must support domestic products.

Domestic products have developed by leaps and bounds in recent years, like Hongxing Erke some time ago, every store is full, that sentence is not because the shoes are too small, but because my feet are too big and very hot, and Honey Snow Ice City, every time I go there is a long queue, more and more people give a thumbs up for domestic products.

Yes, as long as it is reasonable and the quality is good, everyone will not boycott domestic products.

I think so, and my friends around me are buying domestic products.

According to statistics, during the Double 11 period, the cumulative turnover of Anta Group, a giant in the domestic sports industry, on the e-commerce platform exceeded 100 million, which is also the highest turnover of Anta Group in recent years, far exceeding the two internationally renowned brands of Nike and Adi, and this data also shows that our domestic products have begun to rise.

One. ANTA Sports is growing rapidly.

Nike and Adi are two well-known international sports brands, after entering the Chinese market, they are very popular with consumers, accounting for almost half of China's sportswear consumer market, and during the Double 11 period, the turnover of Anta Sports far exceeds the two major brands of Adi and Nike, which shows that the development of Anta Sports in recent years is not the same as the rapid development of jujube, and the reputation of its products has been recognized by the market.

Two. Our Chinese people no longer pay attention to the brand effect, but pay more attention to the trial value of the product.

The pricing of Nike and Adi products is very good, and a pair of ordinary sneakers costs thousands of yuan, which is not affordable for all consumers. The quality of our domestic brand sports products, after the rapid development in recent years, has also been significantly improved. For example, the quality of Anta's stool nuclear shoes is very good, many friends are almost wearing Anta sneakers when playing sports, and the quality of the shoes is not inferior to Adi and Nike, and the price is relatively cheap, you can buy a pair of very good sneakers for a few hundred yuan, more and more people choose domestic products to show that our people's consumption concept is gradually changing, and when buying goods, the practicality of the goods has far exceeded the brand effect.

The success of ANTA Sports also tells us that as long as our domestic products improve the quality of our products, their sales will definitely be able to beat those foreign high-quality pants brands.

It means that domestic products are on the rise, Anta is developing rapidly, and people no longer pay attention to brand effect, but pay more attention to real experience.

This data shows that we support domestic products, and we are more willing to choose domestic products in terms of food and clothing, so as to support the development of the country.

It means that this year's Henglu data has broken a record. It can be seen that people are particularly supportive of domestic brands and are particularly willing to buy domestic brands.