Adidas lost China s sales continue to decline, why is the demand for Adidas declining?

The main reason is that Adidas' ** is not very cheap, and now Chinese people are particularly supportive of domestic products, so Adidas' sales have declined.

Sure enough, the main reason for the decline in demand for Adidas is that Adidas's previous behavior hurt national feelings, and the impact was also very bad, which also led to many people being very dissatisfied with this company, which had a very serious impact on the later development and sales.

The main reason is that the current epidemic is more serious, people's purchasing power is weakened, and some inappropriate business methods of Adidas.

Because of Adidas' lack of innovative spirit, inaccurate positioning, the Xinjiang cotton incident was boycotted, and more and more domestic brands have risen, etc., so that it is no longer valued by domestic consumers。I believe that many people are very familiar with the brand Adidas, he is a world-renowned sports brand, which was originally extremely popular in China, but I did not expect that with the passage of time, sales in China will continue to decline.

First of all, Adidas is usually slow to innovate in its products. Those who follow this brand should know that its new speed is simply "turtle speed", the style changes throughout the year are minimal, and most of them are some classic models, which can no longer meet the needs of consumers, after all, there is no need to buy so many repetitive things. And young people prefer fresh and personalized things, domestic brands are rising, which contains enough innovative spirit, and the cost performance is super high, consumers will naturally focus on these national brands.

Secondly, Adidas has problems with positioning. You must know that he considers himself an international sports brand, so he is always positioned in fashion, which obviously does not meet product standards. Consumers may still buy impulsively at the beginning, but gradually return to rationality and will no longer pay for the brand.

I have to say that Adidas really doesn't understand consumers in this regard, he doesn't know what young people really think in their hearts, and brands that will not change with the times are destined to not last long in this market.

Finally, it is because of the Xinjiang cotton incident. As we all know, in order to resist and smear China, some countries can be said to do everything, after the Xinjiang cotton incident, so that the Chinese people have a very strong resistance to this platform, in fact, this is also everyone's patriotic performance, so their behavior is completely to kill a thousand enemies and lose eight hundred. In addition, it has a certain relationship with the epidemic, after all, most young people have begun to learn to keep funds in case of emergency, coupled with the large number of domestic brands, Adi naturally gradually lost the market.

Adidas, stop talking wildly. Previously, because of the Xinjiang cotton incident, Chinese consumers began a spontaneous boycott of some internationally renowned sports brands. Such as Nike Adidas, PUMA, etc.

Many people are reluctant to trust these brands again, and instead start buying some domestic brands in China. This has caused the sales of brands such as Li Ning, Anta, and Xtep to skyrocket. <>

In fact, the Chinese market occupies a very large proportion for Adidas. Recently, according to foreign reports, the CEO of Adidas said in an interview that although Chinese consumers have resisted Adidas, I think we will still have a very good year in China. After this sentence spread to China, it was warmly criticized by netizens.

has accused Adidas, which is really shameless. <>

As a result, Adidas' domestic sales have been reduced. Many consumers are reluctant to buy these brands that bully their own country. Prefer to support some Chinese domestic sports brands.

And Adidas also believes that the reason for the current sales impact in China is not entirely because of the Xinjiang cotton incident. It may also be caused by a series of problems such as the blockage of the Suez Canal some time ago and the unresolved epidemic problem in the United States. At the end of the day, Adidas just doesn't believe that we Chinese consumers have the determination to eliminate their own brands.

However, they really did not see the unity of Chinese consumers in the face of major issues of right and wrong this time. In fact, many excellent domestic sports fashion brands in China have completely surpassed Adidas in terms of design. The reason why people used to rely so much on this type of brand was because there was a habitual desire to buy.

After all, if you have been buying a brand of sneakers for so many years, it is difficult for you to make him suddenly stop the desire to buy. <>

Adidas also believes that while the epidemic is eased, they will usher in a bumper harvest in the Chinese market. I think it's all wishful thinking and whimsy. And they also believe that after the epidemic is over, the promotion of some major sports can promote the prosperity of the Adidas brand.

I hope that all levels of society can take these bad brands seriously. Be sure to come out with our own solar terms. Let them see our determination.

Made in China and produced in China are no worse than foreign countries. Let's support the development of Chinese domestic products together.

Since most people will think that Adidas is too easy to wear, despite the boycott, they still want to take this opportunity to buy good shoes at such a cheap **, most people will feel that they have taken advantage of the material while their patriotism is slightly damaged.

Because first of all, young people are very fond of this brand. Since the brand was boycotted, it is said that the brand took corresponding measures to lower its ** online. That's why a lot of young people will buy it. And the shoes of this brand are really comfortable.

Because there are still some people buying, because as long as the price is reduced, there must be many friends who are stocking up, and when this limelight passes, they can still make some money.

Because many people now like the clothes of the Adidas brand very much, they think that the style is very good-looking and the comfort is very high, so it has not affected sales.

While it's good that the CEO of Adidas admits his mistakes, it doesn't mean we need Adidas to forgive, because there are many reasons why Adidas has underperformed in the Chinese market.

I don't think Adidas will return to the Chinese market.

Due to its brand influence as well as modern design, Adidas occupies a large market share in China, making the Chinese Adidas market the most valuable market in the overseas market. However, Adidas owns a series of Adidas Su, Adidas businesses. Even if Adidas chooses to apologize, it has lost its popularity in the Chinese market, which does not mean that Adidas can regain market share in the Chinese market.

Adidas can't come back because Adidas doesn't want to improve the quality.

Adidas in the Chinese market has suffered a performance crisis, mainly due to the fact that the quality of Adidas' products completely exceeds that of domestic brands. The quality of domestic brands is much better than Adidas because of Chinese consumers, and if Adidas is still reluctant to improve the quality of its products, then Adidas wants to continue to develop a friendly Chinese market, which is more difficult than heaven, so I hope Adidas will seriously consider their mistakes.

Adidas can't come back because Adidas doesn't restrict the behavior of livestock.

Despite being favored by Chinese consumers, Adidas has launched many limited products, but with the advent of livestock, Adidas' limited products are mainly livestock. However, on this issue, Adidas did not take action to consider the feelings of consumers, rather than protect the rights and interests of consumers, which made many consumers unhappy with Adidas, and if it were not for the opposition to livestock, Adidas wanted to return, which was impossible.

Adidas recently released its latest financial performance report, which shows that Adidas' performance in Greater China has experienced a significant decline that has never been seen before.

Adidas wants to win back the hearts of Chinese consumers, in addition to launching innovative products that can absolutely crush its opponents, it must also give enough sincerity to the Chinese people in its attitude.

Adidas was also the preferred brand for many people before, but for young people, Adidas is indeed not so trendy compared with other international brands, therefore, more netizens have chosen brands like Nike or Vance, and Adidas announced its income in China after the Xinjiang cotton incident. The CEO of Adidas also said that the Chinese market is now biased towards domestic products, rather than global international brands.

In fact, since this incident happened in Zhengzhou, Henan, many domestic brands have donated to Zhengzhou, Henan, and many brands are about to face the phenomenon of bankruptcy, most of the netizens have seen that when the country encounters danger, it is still the domestic brand that will support their own country, so after Hongxing Erke donated more than 50 million yuan like Henan Zhengzhou, most netizens were moved by Hongxing Erke's behavior, Because Hongxing Erke's sales volume in recent years has not been particularly good.

The power of domestic products, many commodities have been backlogged in the warehouse, so Hongxing Erke himself is in a critical moment, but he still resolutely donated more than 20 million to his family, which is also a point that allows many netizens to see domestic products. And after Hongxing Erke became popular, it did not rise in price like Li Ning. In fact, you can also gradually discover domestic brands, which are becoming more and more trendy, and the quality of domestic brands will be better, so I hope you can take a look at your own domestic products.

It is appropriate to support domestic products, in fact, brands like Nike, which everyone is sought after, did not lend a helping hand when China was in trouble. And the matter of Xinjiang cotton has also made everyone gradually see the faces of these international brands. Domestic products are on the rise, and we Chinese are gradually discovering the goodness of domestic products.

I hope that the domestic products of these supporting countries can become more and more excellent, and they should also keep up with the trend and make some first-class clothes and shoes, which will be more liked by everyone.

Adidas's previous income in pants is mainly due to the decline in everyone's purchasing power due to the impact of the epidemic, as well as the previous Xinjiang cotton incident, which made everyone turn to support domestic products. So, the CEO is right.

This is indeed the case, because now that domestic products are on the rise, many Chinese are more willing to buy domestic products.

Domestic products are rising, in fact, since this incident occurred in Zhengzhou, Henan, many domestic brands have donated to Zhengzhou, Henan Province, and many brands are about to face the phenomenon of bankruptcy, most of the netizens have seen that when the country encounters danger and scatters, it is still domestic brands that will support their own country, so after Hongxing Erke donated more than 50 million yuan like Henan Zhengzhou, most of the netizens were moved by Hongxing Erke's behavior, Because Hongxing Erke's sales volume in recent years has not been particularly good. State nuclear.

I support this point of view, the quality of domestic products is getting better and better, so we must also support domestic brands.

Adidas is a very famous sports brand clothing, very popular in China, these years, with the rise of China's economy, the national consumption level has gradually increased, and China's market is also very large, attracting many foreign companies to China for development, and Adidas, as an internationally renowned brand, will naturally not let go of the Chinese market This big cake, but I didn't expect that after several years of development, Adidas is in, China's income has declined, This is also the only region in the world where income has declined, in fact, according to the consumption intentions of Chinese residents, it can also be seen that young people are more inclined to local brands, and foreign big brands are less and less popular, and young people like them. I think there are several reasons for this.

The rise of local brands

In recent years, China's local brands have developed better and better, and the quality is also guaranteed, even better than the quality of foreign countries, plus the Android brand, it has more advantages in the first place, so many people have begun to choose the Wendu brand, not in favor of foreign brands.

The patriotism of young people is becoming stronger

Many of today's young people are pampered, and the older generation has the impression of young people like this, but in fact this is only a very small part, and the vast majority of young people are able to bear hardships and stand hard work, and can also shoulder the responsibility of a country, and their patriotism is not less than that of the older generation. It's just that they use their own way to express their patriotism, so they prefer to choose state-owned brands, so that through their own weak strength, local brands can grow and develop.

The strength of the country is getting stronger and stronger

Because China's comprehensive strength is getting stronger and stronger, and it is also becoming more and more influential in the international community, it is precisely because of this that many young people have a sense of pride and superiority, which makes them feel that their country's products are better than foreign ones, so they are more willing to use local products, rather than blindly pursuing foreign big brands.