What is the current stage of the development of e commerce platforms?

The rise of e-commerce in the C2C platform represented by the first network, mainly through three stages, 2003-2008, the first has become the biggest driving force for the development of the industry; From 2008 to 2015, with the launch of Tmall, more and more brands began to expand e-commerce channels; After 2015, e-commerce began to pay attention to quality and user experience, attached importance to the development of new technologies, and gradually changed from a simple manpower and labor export model to a large-scale, talent-intensive model.

It is estimated that the scale of China's e-commerce market will exceed 55 trillion yuan in 2024

In recent years, China has introduced a number of policies to encourage the development of e-commerce, and the "13th Five-Year Plan for the Development of E-commerce" proposes that by 2020, China's e-commerce transaction volume will exceed 40 trillion yuan, the total amount of online retail sales will reach about 10 trillion yuan, and the number of related practitioners will exceed 50 million. It is estimated that the transaction scale of China's e-commerce will exceed 35 trillion yuan in 2019; In the future, the growth rate of the transaction scale of the e-commerce industry will slow down, and by 2024, the transaction scale of China's e-commerce will exceed 55 trillion yuan.

—The above data and analysis are from the Prospective Industry Research InstituteAnalysis report on market prospect and investment strategic planning of China's e-commerce industry

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Phase 1: Email Phase.

This stage can be considered from the beginning of the 70s, when the average volume of communication increased several times per year.

Phase 2: Information release stage.

Since 1995, the information publishing system represented by Web technology has grown up in the first style and has become the main application of the Internet. How can small and medium-sized enterprises grasp the e-commerce in the era of "extensive" to "precise" marketing?

The third stage: EC (electronic commerce), that is, the e-commerce stage.

EC is just beginning in the United States, and the reason why EC is listed as an epoch-making thing is because the ultimate main commercial use of the Internet is e-commerce. At the same time, it can also be said that after a few years, commercial information will be mainly transmitted through the Internet. The Internet is about to become the nervous system of our business information society.

At the Fifth APEC Informal Summit (APEC) held in Vancouver, Canada, at the end of 1997, Clinton of the United States put forward a motion urging all countries to jointly promote the development of e-commerce, which attracted the attention of the world's leaders, and internationally renowned information technology manufacturers such as IBM, HP, and Sun have declared 1998 the year of e-commerce.

The fourth stage: the whole e-commerce stage.

With the emergence of SaaS (Software as a Service) software service model, software has landed on the Internet [4], extending the e-commerce chain and forming the latest "full e-commerce" concept model.

The fifth stage: the stage of smart e-commerce.

In 2011, the fragmentation of Internet information and the increasing maturity of cloud computing technology, the emergence of the active Internet marketing [5] model, i-commerce (individual commerce) took advantage of the trend, and e-commerce got rid of the status quo of the traditional sales model and moved to the Internet, and carried out in-depth communication with users from multiple perspectives such as initiative, interaction, and user care. Among them, ICE proposed by IZP Technology Group is the most representative.

Development characteristics Broader environment: people are not limited by time, space, and traditional shopping, and can trade online anytime and anywhere.

Broader market: The online world will become smaller, a merchant can face global consumers, and a consumer can shop at any merchant in the world.

Faster circulation and lower cost**: E-commerce reduces the intermediate links of commodity circulation, saves a lot of expenses, and thus greatly reduces the cost of commodity circulation and transactions.

More in line with the requirements of the times: Nowadays, people are more and more pursuing fashion, paying attention to individuality, paying attention to the shopping environment, online shopping, and more personalized shopping process.

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The development of e-commerce has gone through the following three stages:

Year 02 embryonic stage.

At this stage, the number of Internet users in China was very small compared to today, according to statistics released in mid-2000, there were only 10 million Internet users in China. Moreover, at this stage, the online lifestyle of netizens is still only at the stage of e-mail and news browsing. Netizens are immature, the market is immature, and the B2C e-commerce site represented by 8848 can be said to be the most shining bright spot at that time.

It's a pity that 8848 finally passed away, and the budding e-commerce environment failed to feed a few e-commerce platforms, but only gave birth to a group of junior netizens. It is quite difficult to develop e-commerce at this stage.

06 years of rapid growth stage.

Dangdang, Excellence, Alibaba, HC, Global Procurement, **, these well-known names have become hot spots in the Internet rivers and lakes. These companies that were born and grew up in the Internet have risen in just a few years, and together with online games and SP companies, they have upset the entire communication and online world. For example, in this company that specializes in issuing recruitment newspapers, at the beginning of 03, it was still a newspaper advertisement to send online recruitment members, and today it has become a newspaper recruitment advertisement to give away newspaper recruitment advertisement, which shows the huge change (this example illustrates the far-reaching impact of the development of network applications on traditional business).

10 years of in-depth development of e-commerce.

The most obvious feature of this stage is that e-commerce is no longer just the domain of Internet companies. Countless traditional businesses and capital have flowed into the e-commerce field, making the e-commerce world colorful.

First of all, the listing of Alibaba and Wangsheng marks that the development of the B2B field has entered a stage of standardization and steady development;

The strategic adjustment and testing of the water means that the C2C market will continue to optimize and segment the market while developing rapidly.