How course advisors recommend courses to students parents

Start by focusing on the needs of parents, such as what problems their children can solve in their children's learning, and then focus on the content, teachers, facilities, etc. of your curriculum, if there are competitors, compare them.

1. How to market the curriculum to parents? Before you start selling, you need to understand that you are selling in the sales process. The sales clerk is an important bridge between the product and the customer, so sell yourself before selling the product.

To establish a connection between the product and the customer, you need to package yourself and improve your speech skills so that the other party is willing to trust you and then buy the recommended course. 2. How to cut in? 1.

Personality traits: Users of different sexes need to communicate in different ways. For example, communicate with parents who resist, if you open your mouth to report yourself, you will be hung up directly.

What is effective is that after the greeting, the introduction is a certain course teacher, so that parents think that you are the child's teacher, and they will not be easily hung up. Then introduce the nearby institutions, what materials can be gifted? Try to add to the micro.

2.In the face of different users, use different words to communicate: If parents have participated in the activities of training institutions before, the communication is a return visit, and they can reduce their guard through the reason of the return visit activity experience, and turn to the promotion link.

If you get the parent's communication method through channel recommendation or local promotion, make the first visit. We should introduce it by emphasizing channels, teacher recommendations, and other ways that parents are familiar with. In the process of communication, it is necessary to accurately grasp the core pain points and invite parents to come to the door by providing experience classes.

3.Personality characteristics: When perfecting the speech, combined with the corresponding characteristics, the effect can be made unpretentious and easier to be trusted.

Give full play to the strengths of your own personality and know which kind of parents are more suitable to build trust with. Therefore, everyone's speech should also be divided into people, not all of them are suitable for the same set of words to speak, so that some parents will also be very disgusted, which will also lose some parents. If parents recognize the attitude of educational institutions or education platforms and want to enroll their children in classes, we need to sell them according to the factors that are important.

For example, if we pay more attention to service, we will introduce our complete service chain, and record his needs, so that he can believe in our service attitude, and of course, let the other party feel it. The key to selling a course to parents is to let parents recognize you first, which is also the most crucial, because without building trust, in fact, it is difficult to win the trust of parents, so before selling the course, you must understand the current needs of parents and how to communicate? This is all key to marketing your course.

1. Pay attention to your personal image.

A good image can increase the client's interest in conversation, so the curriculum consultant must pay attention to personal clothing and create a good appearance when communicating with parents.

2. Adhere to honest enrollment.

Admissions must be honest and realistic. Don't exaggerate in order to achieve the purpose of admissions, and don't promise things that can't be done. If parents are attracted by your "exaggeration", but go to the institution to find that it is not as good as you say, it will have a counterproductive effect and even cause unpredictable consequences.

The first way is to see if they are talking to the client all the time. If you are talking to yourself all the time, talking to yourself, and not leading the counselor to speak, then the empathy is weak.

Why? The key to successful sales is to understand the needs of the other party, and only by guiding the consultant to speak can the consultant's needs be understood, and if the course consultant does not fully understand the needs of the other party, it is easy to scare the other person away.

The second way is to see if they often interrupt others when they are communicating. If you often interrupt the other person during communication, then your empathy is weak. When a person often interrupts others' speeches, it means that this person has a strong personality and a strong sense of subjectivity, and when he encounters other people's objections, he often cannot accept them psychologically, and feels that his self-esteem has been hit, and he does not understand that rejection is actually an instinctive reaction of people, not exactly confrontation, and finally falls into an argument with the other party.

It makes too much sense to say it, and victory is not arrogant and defeated.

That's right, keep a good attitude, balance your mentality, don't collapse first, and strive to be a peaceful person.

As a curriculum consultant, you can communicate with parents in the following ways:

First, introduce the features of the curriculum to parents and answer their questions.

Second, if the parents have signed up and the child has participated in the training, as a curriculum consultant, it can be used as a bridge between the teacher and the parents, and the student's classroom performance can be communicated with the student's parents.

Third, ask the parents for their opinions, and if the opinions put forward by the parents are meaningful, you can write them down and submit them to the person in charge of the school.

1. How is your child's learning?

If the parents are okay, we can't go down.

2. What courses have your children made up?

Parents can't tell, and that doesn't help us much. In fact, in the process of conversation, asking questions is more important than speaking, and the real master is not good at saying but asking well.

We should ask:

What grade is your child in? Or do students enjoy learning English? Does your child often memorize words?

This is a concrete, not an abstract question, and if the parent is in a few grades, we can start a discussion with the parent about that grade level.

The topic of our conversation should always be around the method, to give parents such an understanding that all children with poor grades do not want to study hard, not that the teacher does not teach well, but do not know the correct learning method.