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No, because mobile phones are updated so quickly, everyone doesn't have that much money to buy a new phone.
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It's not that I don't want to change my phone, it's because the quality of my mobile phone is very good, and most of the mobile phones can last for about 3 or 5 years.
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Today's young people are more in pursuit of improving the quality of mobile phones, and most of the current mobile phones have not been well changed, so there is no need to replace them.
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There are more and more styles of mobile phones, but young people are reluctant to change their mobile phones, what is the reason for this? Let's talk about it. <>
Because young people's enthusiasm for mobile phone consumption has declined. Mobile phone manufacturers have also continuously improved the overall quality of mobile phones, so mobile phones can also meet the needs of users in many ways to use mobile phones, although some mobile phones have different positioning and outstanding content, but comprehensive performance in all aspects, the quality of mobile phones is getting better and better, and buying a mobile phone can also be used for three or four years. The speed of mobile phone update iteration at each step is getting faster and faster, so the differentiation of mobile phones will become smaller and smaller, which also leads to many people waiting and seeing, but they have not considered what kind of new mobile phone they want to change, so many young people have reduced the frequency of changing mobile phones.
When buying a mobile phone, everyone is most concerned about the price of the mobile phone, the most common consumption is in a few thousand yuan, so buying a mobile phone costs thousands of dollars without appearing, obvious problems such as Caton or slow loading of running, then you can also use it for a period of time, and there is no special reason you will not want to change the mobile phone. Moreover, the update iteration of the mobile phone is very fast, and there is no obvious change in general, so it also makes the replacement time longer. At the beginning, the mobile phone market was diverse, and users didn't know how to choose, so they would weigh the pros and cons of mobile phones before buying them.
Nowadays, the performance of mobile phones is getting better and better, and they will not crash for several years, so the frequency of mobile phone replacement will also decrease. <>
Mobile phone is our daily communication tool, but also a more valuable item, only good use habits, in order to reflect the use of mobile phone hard-working, and the needs of users are also advancing with the times, so the mobile phone industry involution phenomenon is serious, which also knows that the use of mobile phones is longer, and also from the side of the mobile phone manufacturers need to break through the bottleneck of the industry. The growth of an industry will give birth to new giants, and if an industry stops growing, then it will lead to new people entering the game.
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I think it's mainly due to the fact that the current hand Tanchang machine is updated and iterated very quickly, and young people may also be changing their mobile phones for the sake of good face, and secondly, a memory power of the mobile phone has become more powerful, so they want to change their mobile phones, and then achieve a better experience than the spine.
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It's because the update speed of mobile phones is very fast now, and the functions are relatively rich, so it can't be replaced.
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Because the upgrading of products is really too fast, in recent years, people's economic pressure has gradually increased, and their purchasing power has declined.
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Some data show that the sales volume of the mobile phone industry has continued to decline in the past four years, and the social groups of mobile phones are generally young people born in the 90s and 00s. But in the face of such a new consumer group, mobile phone sales continue to decline, why are young people now more and more unable to change mobile phones? In fact, there are many reasons for this.
The type of mobile phone is not changed for soup, but not for medicine. As a fashion consumer product, mobile phones need traffic and attention. In recent years, in order to attract consumers, many mobile phone brands have been updating their performance and chips to improve their skills.
But several mobile phones have been upgraded to upgrade back and forth, and in the end they are all those skills, and there are no particularly outstanding highlights, even if the mobile phone is updated, the use has not changed much. This will not spark the interest of consumers and will not want to change their phones. For consumers, a mobile phone has only a few uses, and there are no special new features on a new mobile phone, so they don't want to change mobile phones.
Young people are under a lot of pressure to consume. Although young people like to consume luxury goods, this does not mean that they have strong spending power. In fact, the younger they are, the more unstable their income** is because they all want to enjoy contemporary life.
However, in recent years, optimized mobile phones have become more and more expensive, and a better mobile phone often costs about four or five thousand yuan. In addition to consumption, these young people also have daily work and expenses. Combined with their own income, they would not choose such a high-quality phone.
In addition, the raging epidemic in the past two years has also led to a further decline in the income of young people, and in the face of such a grim situation, few people have put their minds to buying mobile phones. <>
Although the rapid development of technology has made the performance of mobile phones better and better, it has also made mobile phones from fast-moving consumer goods to durable goods, and the life cycle of mobile phones is no longer particularly short, as long as there is no special damage, the use time of mobile phones is as long as two or three years. This means that if mobile phone manufacturers want to increase their sales, they must use their own sense of innovation and use more new methods to attract consumers' desire to spend.
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Today's young people can't change their mobile phones, not because they don't like it, but because they don't have money.
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Because mobile phones** are getting more and more expensive, the function change is not obvious. Yes, most people think that the functions of smartphones are similar, and even if you change your phone, there is nothing new.
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I don't think it's that I don't like it, it's that the current mobile phone update speed is too fast, and people can't keep up.
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As a sophomore college student, I change my mobile phone only when the phone is lost or broken, and the memory is not enough, I will buy a mobile phone, sometimes Apple or other brands of Android will come out with the latest mobile phone, the appearance and system are attractive, but because there is no economy in studying, it is one or two thousand living expenses per month, and I will not consider using Huabei to buy a new mobile phone, the mobile phone can be used normally, do not pursue luxury comparison, there is no meaning, everyone is similar, Because the mobile phone is a necessary item to be used every day, if you change to a new mobile phone, all the things are gone, the Android system can not be transferred to another new mobile phone, there is a lot of information in the mobile phone, the contacts in the address book, such as my learning software, log in, including QQ and WeChat chat records and group chat messages, or other software records, the album will not be there, even if it is transmitted, the login password of some software is gone, you can only use the mobile phone number to verify the login, and re-** on the new mobile phone** The software that I used before was also cumbersome.
Mobile phones are no longer a simple communication tool for people in the past, I remember when I was a child many years ago when the smartphone did not come out, the mobile phone just typed**, send text messages, I was not good at pinyin in elementary school, 9 keys typing is simply my life, I generally play Tetris and Snake hahahahahaha, but now mobile phones are basically rarely played**, many times contact people around them are to send WeChat messages or play WeChat voice**, now with the rise of the new network**, After learning or doing things, you will brush down Douyin when you take a break, and play some games, Glory of Kings, PlayerUnknown's Battlegrounds, Golden Shovel, etc., that is, the phone memory is enough, there is no card or other problematic situations, you can meet your daily needs, you don't need to change the most**, there are all kinds of good-looking mobile phone cases on the appearance, and changing a shell is like changing a new mobile phone!
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A few days ago, I saw news on the Internet that the domestic mobile phone market sales were substantial**, judging from the latest sales statistics, in February 2022, mobile phone shipments fell by 31% year-on-year, which may also have something to do with February as the Spring Festival, but recently mobile phone manufacturers have successively cut orders, whether it is Apple mobile phones or domestic mobile phones, they have cut off about 20% of the original planned orders, and statistics show that the total reduction in sales in the domestic mobile phone market this year is about 300 million mobile phones, Why are many people reluctant to change their phones? The author believes that the main reasons are none other than these three points.
Point 1: The mobile phone does not have innovative features, which reduces the motivation of users to change their mobile phones
After several years of rapid development of smart phones, at present, the best mobile phones have no better innovative functions in terms of hardware and software, and the hardware seems to have entered the bottleneck of development, whether it is the performance of the mobile phone, battery life or taking pictures, there is no obvious innovation, just a normal upgrade.
In terms of software, although the frequently used functions have been optimized, the operation steps have been simplified, and the operation is simpler, but there are no trendy functions in the mobile phone software. Whether it is the hardware or software of the mobile phone, there are no new features that make people move, and there is no urge for users to change their mobile phones, which reduces the motivation of users to change mobile phones.
Point 2: The performance of mobile phones is excessive, and the old mobile phones can be used for another three or five years
In recent years, the development of mobile phone chips has been very fast, and the overall performance of mobile phones has been greatly improved, even if some flagship models purchased in previous years, the performance of mobile phones is still very high, as long as it is not a user who is more demanding on mobile phones to play games, for ordinary users, these mobile phones have no problem even if they are used for another three or five years.
For example, Xiaomi 10, Redmi Note 9 Pro, Realme GT and other models purchased a few years ago, now you can continue to play some simple games, not to mention ordinary daily applications, these mobile phones are fully competent, and at the same time, the previous mobile phone chips due to low energy consumption, low heat generation and other characteristics, make the use of these mobile phones experience very good.
Point 3: The premium of high-end mobile phones is serious, and it is getting higher and higher
Now due to the price increase of mobile phone chips and major accessories, the ** of mobile phones is also rising, the original 3000 yuan can buy a flagship mobile phone, now all need more than 5000 yuan, the premium of high-end mobile phones is serious, ** is becoming higher and higher, users in the purchase of high-end mobile phones, because of the reason, become very tangled, has been hesitant.
Summary:
Now the frequency of young people replacing mobile phones is decreasing, on the one hand, due to the serious premium of high-end mobile phones, ** is becoming higher and higher, making people feel that the cost performance is too low, on the other hand, the current mobile phone has developed to a bottleneck period, whether it is hardware or software, there are no special functions, there is no impulse to change the function of the mobile phone, at the same time, the performance of the mobile phone purchased in the past few years is still very good, fully capable of daily work needs, so many people are waiting and seeing, looking forward to the emergence of mobile phones with new functions.
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Young people no longer have the same "replacement anxiety" as they used to. Many consumers admit that their mobile phones have been used for four years, and when it comes to the reasons for not changing their mobile phones, one is that mobile phones are becoming more and more expensive, and the other is that mobile phones have no transformative innovation, and they have lost new technologies that can make people shine, and they only make some small adjustments in functions, which can not stimulate their desire to shop.
The main reason why young people are reluctant to change their mobile phones is economic problems, especially in the past two years, there are more fresh graduates, but the limited jobs, coupled with the epidemic, will inevitably lead to the downgrading of many people's consumption.
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Most of today's young people stay up late, and they still stay up as little as possible.
Health is first and foremost fundamental.
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I don't want to change. In fact, it is due to the lack of attraction of the current new mobile phone, whether it is a domestic mobile phone or an iPhone, the updated and iterative functions have not been able to make people shine, and the homogenization is still serious. Especially in the field of Android machines, everyone is not taking pictures in the volume, or not in the volume of fast charging, and finally they are all unified in the volume**, and the user's desire to change the machine is not strong.
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Because the quality of mobile phones is very good now, there will not be many problems, so young people will not change their mobile phones frequently; It's because young people don't want to change.
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Because the speed of mobile phone replacement is too fast, the average person has not been able to keep up; Of course, I can't afford to change it.
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The reason why young people can't change their mobile phones is that they don't think it's necessary, and this phenomenon is actually a bad phenomenon. If a person loses the basic desire to buy, it means that he is not interested in other things, and the ensuing problems may be that he does not want to get married, does not want children, and so on. There are many people who analyze that young people will show a low desire state, as long as they can support themselves, they can play with friends on the weekend, and they do not want to have higher pursuits, and they are not willing to set more ambitious goals.
As long as you can mess around, let's find out!
First, why can't young people change their mobile phones?
Young people can't change their mobile phones because there is no need to buy mobile phones, because young people love to show off, when there are new electronic products on the market, they will generally scramble to buy. With the progress of the times, people's desire to buy has decreased, in fact, this is also related to the attack of the new coronavirus, everyone is more and more aware of the truth of "food at home, do not panic in the heart", and the same is true for money. I don't want to spend money casually, otherwise young people will have to eat dirt every month.
After all, the money earned is limited, and the newly published mobile phone content does not make much difference, the most important thing is that there will be some changes in the size of the screen, and many people think that there is no need to buy it.
Second, what do you think about whether this phenomenon is good or bad?
This phenomenon is a bad phenomenon, there is no pursuit of a certain thing, which means that the requirements for oneself are relatively low, and everything is to be used and faced with an attitude. This is a dangerous sign for young people, and sometimes vanity is not a bad thing. On the plus side, it can motivate people to work frantically to get what they want, rather than reluctantly choosing something they don't like, no matter who likes new products, and young people too, just to restrain their desires and control themselves.
In short, from a rational point of view, it is indeed a bad phenomenon. However, from the emotional aspect, young people know that thrift is also a good habit of behavior.
Never underestimate the power of the torrent of the times!
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