According to the survey, major domestic mobile phone brands have cut nearly 20 orders, why don t you

First of all, mobile phones are getting more and more expensive. I still remember that around 2017, you could buy an Android flagship phone for about 2000 yuan, such as Xiaomi Mi 6. Even if it is a high-end mobile phone Huawei Mate 9, the standard version is only 3099 yuan.

Nowadays, a budget of about 2,000 yuan can only buy a mid-range phone, and a better Android flagship costs at least 5,000 yuan.

Second, the software ecology based on the 4G network has not changed, and the improvement perception brought by the hardware is not obvious. Even in 2022, the Snapdragon 835 is enough to cope with daily applications, and there is no need to change phones without playing games. Let's be honest, if you think about it, what is the difference between what you did on your phone five years ago and what you do now?

It's nothing more than a little faster.

Third, as with the PC market, games are the first driving force for technological development. When the market is saturated, the most diligent people to change phones are often the game party. However, the overheating problem of Snapdragon 888 and Snapdragon 8Gen1 has discouraged many game enthusiasts who originally wanted to change their phones, which further reduced the heat of the mobile phone market.

Today's mobile phones have a relatively long service life, the use of chips is relatively advanced, and the manufacturing cost of mobile phones is relatively high, which can ensure the basic living conditions of young people.

Nowadays, the quality of mobile phone brands is better, the chips and technology have been improved, and the service life is relatively long-lasting, and there is no need to change mobile phones frequently.

Because for today's young people, the pressure on their lives is increasing, and due to lack of funds, they don't change their mobile phones much.

Major domestic mobile phone brands have cut orders by nearly 20%, which is caused by these factors: First, the chip inventory of major domestic mobile phone manufacturers has been backlogged for several months, and they can't produce so many mobile phones, and at the same time, they won't produce new mobile phones. Secondly, the lack of power of Qualcomm Snapdragon chips is an important reason, and the overturn of the Fire Dragon 8 series has made many consumers not pay.

Finally, the growth of the domestic mobile phone market has been slowed due to the longer replacement cycle of the coincidental spenders, which has also led to the reduction of orders.

The backlog of chips has caused major domestic mobile phone brands to cut orders <>

According to analysts, the backlog of chips of major domestic mobile phone manufacturers is already quite high, and the chips they have backlogged for several months have not yet been produced, and the backlog of chips means that major mobile phone brands do not have such a large number of orders, and they will not buy new chips. According to the current market share, 70% of the chips on the market are provided by MediaTek, and Snapdragon's chips are further shrinking in the domestic mobile phone market.

Consumer dissatisfaction with the Snapdragon 8 chip has led to <> order cuts

The rollover of the Snapdragon 8 series chips has made many consumers feel dissatisfied, after all, there is no way to exert full power consumption in winter, and in the summer, it will undoubtedly become the fire dragon series chips, which consumers have no way to bear. Originally, many consumers of Android mobile phones were interested in the high performance of Snapdragon's flagship series chips, but now Snapdragon companies are directly rotten, and consumers will only vote with their feet, and finally put themselves into the arms of Apple's mobile phones. Serious consumer dissatisfaction with the Snapdragon 8 series chips is definitely a big reason for the order cuts, and the progress of chips on the market is limited, and consumers can continue to use phones that may have been produced in the previous two years.

The long replacement cycle of consumers has led to the <> of order cuts

According to relevant reports, the replacement cycle of consumers has changed from 27 to 29 months in previous years to 30 31 months, which proves that consumers' enthusiasm for replacement is not high. At the same time, the domestic mobile phone market is not a place to let consumers quickly change their phones, with the stability of the market, it is normal for major domestic mobile phone brands to cut orders, which can also maximize the company's profits.

Mainly because of the epidemic and the better quality of mobile phones abroad. Now many people are reluctant to change their mobile phones. The quality of the phone is more durable than that of the macro. Many people are nostalgic for the sake of everyone's safety. Annihilation brigade.

Due to the epidemic, Apple launched a new version, the mobile phone is durable, and the virtual source is also the reason for the change of people's consumption concepts, and there are also reasons for the decline in the quality of domestic mobile phones.

First of all, because of the current epidemic, it is definitely an impact on sales at a glance. Then there is the fact that it is relatively difficult for people to live with early laughter, and their income is not very stable.

Because of the epidemic, many people who know Sanliang have no jobs, have lost their income and have no money, and one reason is that mobile phones are becoming more and more expensive now, and the functions have not changed.

For the domestic mobile phone industry, if you want to achieve better development in the future, you must aim at foreign developing countries, because these countries have a relatively large demand for mobile phones.

As we all know, the demand for Apple in those developed countries is relatively high, because Apple has very strong technology, and Apple's mobile phones have the highest performance in the world. If China's mobile phones want to achieve better development, they must get more markets in developing countries, because ordinary people in developing countries have a relatively high pursuit of cost performance.

Xiaomi mobile phone has already been obtained in foreign countries, very good development, the biggest selling point for this company is actually that it has a relatively high cost performance, Xiaomi mobile phone 1000 yuan ** can buy a very cost-effective mobile phone, and all kinds of functions are relatively complete, at least able to use for three years. <>

Although Xiaomi mobile phones have gained a very large market share abroad, the performance of the products produced by this company is not very high, and it is precisely because of this that we must pay attention to research and development, high-end mobile phones can obtain higher profit margins, and high-end mobile phones will definitely be the trend of development in the future. <> in the mold

Personalized innovation is actually very important, because with innovation, the company can get better development, and various innovations can be recognized by more consumers in the market, after all, there are different needs in this society, and different consumer groups have different needs for mobile phones. <>

The mobile phone industry has indeed encountered certain problems in a short period of time, but in the long run, it will get a better Fadan Kuanshan Exhibition. As long as we focus on R&D and innovation, we can make products meet the needs of more people, and we can achieve corner overtaking.

The future of the domestic mobile phone industry is still very optimistic, although the order will go downward, but in the mobile phone performance and brand renewal Fang Li Doudou will continue to be welcomed by consumers.

I think the mobile phone industry should be careful not to improve its skills in the future, and make all the configurations and criticalities better and better, so that the running speed is getting faster and faster, and the conflict is getting bigger and bigger, so that the wide and inclusive can make the sales better and more.

Change the way of thinking, change the marketing model, pay more attention to quality, improve quality, cater to the concept of contemporary young people, and open up the market.

Apple could be the biggest winner. <>

Major domestic Android phone brands have cut orders for about 100 million units this year, that is, a reduction of 20% of orders, most of which are related to MediaTek chips. The smartphone market seems to have saturated in recent years. Starting in 2017, mobile phone shipments began to decline.

In recent months, the decline has continued. Relevant data show that in January this year, domestic mobile phone shipments were 10,000 units, a year-on-year decline, and its Chinese-made mobile phone shipments were 10,000 units, a year-on-year decline. By February, the domestic market shipped 10,000 mobile phones, down year-on-year, and its 10,000-made mobile phones, down year-on-year.

As for Apple, it has been singing all the way in the high-end mobile phone market and continues to sit firmly in the top spot. Apple's iPhone market share rose from 55% to 60% last year, while both Samsung and Huawei declined, according to research data. Xiaomi, OPPO, and vivo have not made significant progress.

Obviously, the biggest winner may be Apple. <>

In addition, since March, some major cities in China, such as Shenzhen and Shanghai, have experienced outbreaks. In order to control the epidemic, strict lockdowns have been carried out in various places. These measures have somewhat dampened consumer demand for unnecessary consumer goods.

Although smartphones are also a necessity for many people, the demand for smartphones in the past years has come more from the "replacement demand". Especially with the global 5G commercial use in 2019, it has driven the "replacement demand" from 4G mobile phones to 5G mobile phone models. With the further increase and slowdown in the penetration rate of 5G smartphones, coupled with the outbreak of the new crown pneumonia epidemic in many places in China, the Russia-Ukraine conflict, global inflation and many other factors, consumers' "demand for mobile phone replacement" will naturally be suppressed.

The reason for this phenomenon is due to the small number of missing keys in the chip, and Apple's Yuliang Company, which has the ability to independently develop chips, may become the biggest winner of this incident.

Apple. Because Apple's market share is rising, Apple is the biggest winner.

For the whole year of 2021, domestic mobile phone shipments will be 100 million units, and overseas brand mobile phone shipments will be 47.22 million units.

The analysis of the reasons is mainly based on three points:

First: sluggish consumer confidence. Affected by the epidemic at the beginning of this year, many places have implemented isolation and control, most people's income has decreased, and prices are soaring.

When there is no epidemic, in order to pursue the function of a mobile phone, it can be said that it is normal to change a mobile phone in a year or two, but now, people will not pursue the functions of mobile phones so much, and they can use it, after all, Hengpi wants a mobile phone with good functions, and it still costs a few thousand. The mobile phone can be replaced or not, is it not good to keep the rigid expenditure of the thousands of people?

Second: Affected by the epidemic and limited labor, it is inevitable that it will not be able to keep up with production, and the reduction of orders is an inevitable choice. According to a survey of 90,000 companies by the Bureau of Statistics, 44% of companies said that the biggest problem was recruitment.

Now those who can't recruit people are basically factories. Even if the order has been ** and many factories have closed down, it is still not easy for the remaining factories to find a general worker.

The cost of living is high when working outside, there are no orders, and you can't work, so it's better to go back to your hometown directly, at least you can grow some food, and the cost of living is much lower.

Third: more than 10% of the sales of several major domestic Android mobile phone manufacturers are in overseas markets, and the decrease in sales in foreign markets also accounts for a large factor.

Foreign countries are more affected by the epidemic, coupled with a series of factors such as war, how many retailers dare to buy rashly, and how many people have spare money and leisure to replace mobile phones?

Not only is the shipment of mobile phones decreasing, but all industries are sluggish, and the number of orders has plummeted, I just hope that the epidemic will pass as soon as possible, the war will be far away from people, and the world will return to normal order as soon as possible.

It is because the epidemic is more serious now, and consumer confidence is also very sluggish, and then the demand for the upgrading of technology products is not particularly large, and many people have turned their targets to Apple mobile phones, such as iPhone13.

Because there have been some repeated epidemics in many places, the resumption of work and production of mobile phone manufacturers is not very good, and their sales of fierce objects are relatively low, so some orders have been reduced.

The reason is the epidemic, many people are afraid of receiving express delivery, so they no longer buy mobile phones, plus many people's consumption concepts have become very economical.

With the rapid development of the Internet, now you can see everywhere is the network electronic products, now you can buy what you want without leaving home, ordering can also be carried out online, directly is home delivery to our life has brought a lot of convenience, the emergence of smart phones, let us experience a different life. So now let's look at such a question, in the first half of the year, domestic mobile phone shipments fell by more than 25, why don't young people like to change mobile phones? The reason why young people don't like to change mobile phones now may be that the quality of mobile phones is much higher than before, and there is no need to change them, because the functions have not changed much after changing mobile phones.

One. Now that the quality of mobile phones is really high, the frequency of changing mobile phones is decreasing.

With the development of science and technology, many familiar qualities are now very good, and they are still very durable after a few years, but a problem for everyone is that the memory is not enough, but if you want to increase the use time of the mobile phone, you can choose to expand the capacity. Many people use mobile phones, after a few years, the mobile phone has not been stuck, especially some people who don't like to play mobile phones, as long as the mobile phone can be used normally, there is no need to change, and now young people's demand for mobile phones is not as high as before. <>

Two. An update to your phone doesn't mean an increase in functionality.

Now the emergence of new mobile phones is very fast, but the functions of many mobile phones have not changed significantly, for some people who do not use high-tech very much, the usual use of mobile phones is used to chat, pay and brush **, there is no need to replace mobile phones at all, because the update of mobile phones and the previous mobile phones have not changed much. Now mobile phones do bring us a lot of convenience, but it does not mean that the replacement of mobile phone screen will bring benefits to our lives, so many young people will not choose to change mobile phones, and the life of mobile phones will increase. <>

In our daily life, do you think why young people nowadays don't change their mobile phones frequently?