How to enhance the international competitiveness of China s cultural products?

Enhance the international competitiveness of Chinese culture.

Vigorously developing the cultural industry is the consensus of the world's major powers, and it is also an inevitable choice for China's economic and social development. Vigorously developing the cultural industry is not only an effective means to enhance China's national image and optimize the way of competition, but also an effective strategy to transform the mode of economic development, promote the construction of an innovative country, promote peaceful diplomacy and build a harmonious world. So, how can we continue to enhance the international competitiveness of Chinese culture?

First of all, it is necessary to explore and adhere to the genes of Chinese culture. Chinese culture has been passed down from generation to generation in the long history of 5,000 years, relying on these vital and intrinsically linked genes. To develop and prosper Chinese culture, we must find the basic elements of Chinese culture that can be inherited and adhered to forever, which are grown on the soil of Chinese national culture and combined with China's specific excellent cultural traditions.

Otherwise, Chinese culture will not have vitality and competitiveness, and it will be difficult for Chinese culture to go abroad and go to the world to engage in dialogue and exchange with global cultures on an equal footing.

Secondly, the value system and discourse system of cultural locality should be constructed. By constructing a value system and discourse system with the characteristics of local cultural genetic code and ontological traits, we can carry out scientific and reasonable selective acceptance, self-conscious understanding, subversive interpretation, destructive reconstruction and creative development of global culture on this basis, so as to not only avoid the fate of assimilation, but also find a path for Chinese culture to regain its glory and strive for greater development space on the basis of changing, reversing and disintegrating the global hostility of culture.

Third, it is necessary to eliminate and break down the barriers and alienation of cross-cultural exchanges as soon as possible. The most important thing is to vigorously strengthen the self-confidence, radiation and influence of cultural locality, adopt flexible and diverse strategies, means and techniques to eliminate and break the defense and hostility of Western culture against Chinese culture, and spread the best Chinese culture to all countries in the world through various channels, so as to not only change the context of global culture and shift the focus of world communication, but also be able to correct global culture with local culture and dilute homogeneous culture with heterogeneous culture. In the process of exchange and cooperation, the local culture will be gradually elevated to a global culture.

Fourth, grasp and control the reasonable tension between Chinese culture and global culture. To confront and dissolve the global homogeneous culture, we must stand on the standpoint of cultural equality, so that the interactive relationship between the local and the global maintains a scientific and reasonable tension, and the cultural exchange with equal rights is carried out from the standpoint of cultural pluralism that combines the local and the global, so as to promote mutual understanding of mankind and the common progress of society.

First, enhance the awareness of independent innovation, improve the ability of independent innovation, enhance the core competitiveness of the industry, and constantly bring forth the new (of course, we must also contact our traditional culture); secondly, continue to face and adapt to the changing market and broaden the market; Third, it is necessary to strengthen international cooperation and learn from the advanced technology and experience of foreign countries.

Cultural Innovation !! Be sure to give the product its own unique cultural connotation.

Classmates,It's time to hand in your homework.,Hurry up and don't just that.。。。 It's okay to make up the number of words yourself, the teachers in the department have thought about this question, how can it be so easy to find the answer

I knew someone was going to ask ......

1.Coordinate domestic development and opening up to the outside world, and enhance the international affinity of the country's image.

The international affinity of a country's image is a direct manifestation of a country's cultural soft power. Under the conditions of economic globalization, China should participate in international economic cooperation and competition in an all-round way, and pay special attention to the overall coordination of domestic and foreign policies.

2.Combine traditional wisdom and modern civilization to expand Chinese culture.

international influence.

One of the basic tasks to enhance the international influence of Chinese culture is to promote Chinese culture. Traditional Chinese culture.

It has a long history, broad and profound, and not only has the value of historical documents and civilization heritage, but also the Chinese nation.

The shared spiritual home is an inexhaustible driving force for the Chinese nation to thrive and forge ahead in unity, and its global value is demonstrated by its inclusive characteristics. We must have a comprehensive understanding of the traditional culture of the motherland, take its essence, eliminate its dross, maintain its national character, and embody the spirit of the times and innovation.

3.Promote cultural innovation and industrial upgrading, and improve the international competitiveness of the cultural industry.

Innovation is the soul of culture, and improving the ability of independent innovation is the key to the international competitiveness of the cultural industry. The first condition for innovation in the field of culture is to form an institutional, cultural, and educational environment in which as many people as possible can compete to burst out their innovative wisdom and enable a large number of innovative talents from all walks of life to emerge.

4.Build a socialist core value system.

Efforts should be made to improve the overall quality of the people.

It is necessary to thoroughly implement the Scientific Outlook on Development.

Adhere to the people-oriented, the core values of socialism.

Integrate into the whole process of national education and spiritual civilization building, focus on satisfying the growing multifaceted, multi-level, and diverse spiritual and cultural needs of the people, focus on improving the people's ideological, moral, scientific, and cultural quality, and focus on promoting the all-round development of the people, strive to improve the people's mental state, will, character, and internal cohesion, and build a solid cultural foundation for the core socialist values.

First of all, I think you have to understand what you need in the international shopping mall, in fact, competitiveness is to put it bluntly, that is to say, there are more or fewer people buying your things internationally. After that, you must understand what is the combination of China's cultural products and the international market demand. Again, you have to understand what their advantages are in the international market.

In the discussion, according to different international consumer groups to develop different corresponding products. To strengthen the momentum of cultural products, we must be committed to building a well-known brand, so that when China is mentioned in the world, you will know your brand.

The product should be excellent, technology, service, quality, after-sales.

Focus on building products and the company's hard power. Hard power is the key to enterprise development and product success.

Seeing that I typed a lot of words, I adopted it.

It has Chinese characteristics and independent innovation.