Why hasn t Qiantong Ancient Town, which is expected to be developed in the future, comparable to Xit

Because the management of Qiantong Ancient Town is not in place, the ticket price is set too high, and some tourists are dissuaded, and part of the buildings in the ancient town have collapsed, and they have not been repaired in the later period, so that tourists have lost their interest.

Because later the policy of this place was not very good, and at the same time the economic development slowed down.

Because the decision-making is not done well, and the development orientation is not well understood, resulting in low efficiency and no ideas when doing things.

Both have their own characteristics. Relatively speaking, the ancient town of Zhouzhuang is famous, slightly larger and prosperous, but the commercial atmosphere is too strong. Although the ancient town of Xitang has gone through thousands of years of vicissitudes, it still preserves intact Ming and Qing dynasty buildings.

The streets are built along the river, the houses are built by the water, the ancient alleys are deep, and the boats are leisurely, which is a typical ancient water town in the south of the Yangtze River.

The following is a brief introduction to Xitang Ancient Town and Zhouzhuang Ancient Town:

Xitang Ancient Town: It belongs to Jiashan County, Jiaxing City, Zhejiang Province, and is located at the junction of Jiangsu, Zhejiang and Shanghai provinces and cities, with a superior geographical location. Convenient transportation.

Xitang was included in the Tentative List of World Cultural Heritage in China by the State Administration of Cultural Heritage, and is also one of the first batch of historical and cultural towns in China, and won the Outstanding Achievement Award for World Heritage Protection. Xitang has a long history and is one of the birthplaces of ancient Wuyue culture. On February 25, 2017, it was newly promoted to a national 5A-level tourist attraction.

Zhouzhuang Ancient Town: World Cultural Heritage Pre-selected Site, the first batch of national 5A-level tourist attractions, located in the southeast of Suzhou City, at the junction of Kunshan, Wujiang and Shanghai.

The ancient town of Zhouzhuang is surrounded by water, because of the river into a town, according to the water into a street, with the street as the city. There are 14 ancient stone bridges built in the Yuan, Ming and Qing dynasties on the well-preserved tic-tac-toe river. More than 800 aboriginal families live on the river.

The main attractions of Zhouzhuang Ancient Town include Fu'an Bridge, Shuangqiao, Shen Hall and so on.

Xitang Ancient Town is one of the six ancient towns in the south of the Yangtze River, with its own development prospects, and it will definitely be a famous tourist attraction in the future. Six ancient towns: Wuzhen, Zhouzhuang, Yongli, Xitang, Nanxun Ancient Town, Yongzhi.

These ancient towns have their own characteristics, their own charms, and are deeply loved by people. These are the business cards of Gangnam tourism, and many tourists will come to visit them. Many people are now accustomed to the hustle and bustle of the city, and are plagued by all kinds of stress every day, and always want to go back to the old town.

Of course, the most familiar to tourists are, of course, Wuzhen, Zhouzhuang and Xitang Ancient Town. In fact, there is an ancient town, which is very suitable for tourists. However, to create a tourist attraction like Wuzhen, it still needs some investment.

Xitang Ancient Town, which is an ancient town with a thousand-year-old history and excellent culture. He started developing tourism as early as 2002. On July 18, 2013, a group of China's most beautiful 24-hour works included the night view of Xitang.

At that time, it was highly praised and appreciated by people. Now Xitang has night Xitang, Hanfu culture and other cultural IPs. Although these cultural IPs have a certain attractiveness, they can improve the ability to improve.

However, it is still not able to form a relatively large fusion effect like Wuzhen and these ancient towns.

In fact, if you want to make Xitang a big tourist town like Wuzhen, you want to counterattack into a tourist attraction with its own reputation. Compared with Wuzhen, Xitang has obvious advantages in terms of tourism endowment and resource integrity, as well as experience. So these are the important industries that can be developed in Xitang in the future.

We only need to carry out unified planning and reasonable allocation of scenic spots. You can counterattack attractions like Wuzhen.

We can also combine Xitang with modern technology。Now in May this year, Xitang combined modern technology to launch a fashionable light and shadow interactive cherry blossom avenue, which has become the core landmark of the popular network for a while, attracting countless people to check in here. I believe that in the future, many people will come here.

I think the most important thing for the success of the scenic spot is to make a good name for its own characteristics, and the other is to facilitate people's transportation.

Since Xitang knows its own shortcomings, it is necessary to learn their business philosophy from Wuzhen and Zhouzhuang, and it needs to understand marketing, expand publicity, and need the support of the first department. If you want to counterattack, you must make use of your strengths and avoid weaknesses, and you must make your own unique and attractive things.

Vigorously promote, but don't be too anxious, Xitang originally relied on a "slow" pace to attract tourists.

Some preferential policies can be introduced to increase publicity and attract tourists to travel.

First of all, if we want to "counterattack," we must take the essence of it, discard its badness, continue to carry forward its long history, and curb and rectify its malpractice.

Each scenic spot needs to launch its own characteristics, so as to attract the attention of the outside world and develop tourism, so Xitang Ancient Town must also launch its own characteristics.

Let's change the marketing strategy, and then there is more support and encouragement.