Views on the evolution trend of China s residents consumption characteristics

Since the reform and opening up, along with the profound changes in economic and social life, the consumption level, consumption structure, and even the entire consumption lifestyle of urban and rural residents have achieved major progress in the transition from poverty to food and clothing and then to moderate prosperity. In particular, more than 90 percent of the peasants have been lifted out of poverty, and more than 70 percent of the peasants are making the transition from having more than enough food and clothing to being moderately well-off. The primary factor influencing the change of consumption is the rapid growth of income, calculated at the same 19781993, the average annual growth, the per capita growth in the same period, deducting the price factor, the net increase in the per capita living expenses income of urban residents.

52 times, a net increase in the per capita net income of rural residents. The level of household consumption has increased from 175 yuan to 148 yuan, and the average annual real growth rate over the past 15 years is even higher if a number of hidden incomes that are difficult to truly reflect in the statistical data and the in-kind income of urban workers are included. The most striking feature of the change in consumption is that the scope of basic survival needs of urban and rural residents has been greatly expanded, the degree of satisfaction has increased significantly, and the proportion of consumption of development and enjoyment materials has been increasing.

In the progress of economic marketization, the growing consumer demand and increasing household savings have gradually become important factors in promoting economic growth. In short, this is a period of active change in the material and cultural consumption life of residents. The general trend of change is the rise of the level, and the change curve is not a straight rise in the consumption level and a simple progression of the consumption structure.

With the fluctuation of economic growth, especially with the progress of income distribution, labor employment and social security system reform. Household consumption shows obvious characteristics of staged innovation and change, and is also intertwined with the contradiction of the entire economic growth pattern in the transition period from subsistence and clothing to moderate prosperity. The basic trajectory of the changes in the consumption pattern of Chinese residents is roughly from the general emphasis on the growth of the quantity of means of subsistence to the diversification of market regulation and the transformation of efficiency-improving consumption"Mass convergence of quantitative growth consumption"toward"Diversification and efficiency improvement consumption"Invert; At the same time, a very small number of residents have begun to move"Personalized quality improvement consumption"Progressive.

Only after entering the well-off stage, most residents enter the stage of personalized and quality-of-life consumption. Practice has shown that this trend of transformation is highly related to the process of China's reform and economic growth.

1.Over the past 30 years of reform and opening up, tremendous changes have taken place in all aspects of social life. Consumption is becoming more and more human.

An integral part of our daily lives.

2.On the whole, after the reform and opening up to the 80s of the 20th century, the consumption structure of urban residents was gradually optimized, and in the 20th century.

In the mid-to-late 80s, a consumer durables boom was formed; In terms of consumption attitudes, residents have shifted from passive consumption to active consumption.

Consumption has shifted, but "other-oriented" is still dominant. Since the 90s of the 20th century, urban residents have consumed durably.

The product has been upgraded, forming an "inverted pyramid" structure, expanding the field of residents' cultural consumption, and increasing the awareness of personalized consumption.

Strong. 3.Household consumption is growing faster than disposable income; Personalized digital and communication products, private cars, etc

Commercial housing is gradually changing the lifestyle of urban residents.

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods in order to obtain a certain use value.

Solve your own living consumption needs, rather than reselling for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the needs of consumers will show a certain hierarchy.

4.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban oak to rural areas, consumers are everywhere.

5.Substitution. In the consumer market, except for a few irreplaceable products, most of the goods can be found interchangeably used goods and substitutes, so the products in the consumer market have strong substitution.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc., and the needs of different consumers in different times are also different, so the goods in the consumer market have a certain popularity.

Hello dear, here is to inquire about the constraints of China's residents' consumption demand in the following aspects:1Income Level:

Income level is the most important factor affecting residents' consumption demand. At present, the average income of Chinese residents is still relatively low, especially in the central and western regions and rural areas, where the general income of residents is low, and this greatly restricts their consumption capacity. 2.

Population structure: As China's aging population is getting higher and higher, the number of young people is relatively small, and the consumption demand of the elderly is relatively low, so it will also restrict the growth of residents' consumption demand. 3.

Education level: The higher the education level, the more rational and service-oriented residents are in consumption, and can better meet their own consumption needs and improve their consumption level. However, there is still a certain problem of low education level in China, which has a certain constraint on the improvement of consumer demand.

4.Social security system: The social security system is not perfect, and many residents lack adequate medical care and pension security, which leads them to be more cautious in consumption, and their spending power is restricted to a certain extent.

5.Inconvenience of online shopping: Although online shopping has developed rapidly in China, there is still a certain inconvenience in online shopping due to problems such as logistics and payment, which will also limit consumers' consumption demand.

To sum up, the above factors will have a certain constraint on the consumption demand of Chinese residents, so in the process of development, it is necessary to pay more attention to the optimization of the social security system, improve the level of education and other policy measures, so as to promote the growth of residents' consumption demand.

Summary. Studying the consumption level of urban residents can understand the national and regional economic development status, guide policy formulation and market operation, and promote sustainable economic development.

Studying the consumption level of urban residents can understand the national and regional economic development status, guide policy formulation and market operation, and promote sustainable economic development.

Can you tell us more about that?

It is very important to study the significance of the consumption level of urban residents. First of all, the consumption level is one of the important indicators to measure the economic living standard of residents. By investigating the consumption level of residents, we can understand the consumption level and consumption trend of residents in different incomes and regions, which is helpful to carry out targeted economic development policies.

Secondly, the study of consumption level can also reflect the situation of social and economic development, and consumption data can be used as important data to guide economic development by **, enterprises, investors, etc., which helps to make more informed and effective decisions. Finally, the level of consumption is not only an economic indicator, but also related to social equity and social values, and is one of the important indicators to measure the slow progress of society and the growth of social atmosphere.

Consumer trends are influenced by cultural, social, personal, and psychological factors.

Consumer consumption trendsIt includes:

1. The application of the application is the psychology of seeking truth, which is the basic point of rational motivation, that is, based on the most basic utility of the commodity. Driven by the applicable motivation, customers pay more attention to the technical performance of the product, and the consideration of its appearance, quality, brand, etc. is secondary.

2, the economy is the psychology of seeking honesty, in other conditions are roughly the same, ** often becomes the key factor that affects the customer's choice of a certain commodity. The reason why discount coupons and big auctions can touch the hearts of tens of millions of people is because of the mentality of "seeking cheapness."

Psychological characteristics of consumers:

Including the characteristics of consumer interests, consumption habits, values, personality, temperament, etc.

The mental process is divided into seven stages: generating needs, forming motivations, gathering information about the product, preparing for purchase, selecting the product, using the product, evaluating and giving feedback on the use of the product.

Consumer psychology is affected by many factors such as consumption environment, consumption guidance, and consumer shopping places. Enterprises often develop corresponding marketing strategies through the influence of consumer psychology.