There are many shops in the mall that are very unpopular, so why can they hold on for so many years?

When you go to the mall, you may find such a phenomenon, some stores are very popular, why can they hold on for many years? I think first of all, it may be that the profit of this store is very high, and secondly, it may be that the contract signed by this store is relatively long, so it can't leave, in addition, it is also possible that this store is not really profitable**, and then I will explain to you specifically. <>

1.Some stores have relatively high single product profits, so they can last for many years.

My neighbor is a store in a shopping mall, their family mainly sells clothes, but mainly sells some more expensive clothes, for example, our traditional clothes may only cost a few hundred yuan, but their family needs thousands of yuan a piece, so for their family, the profit of a single product is very high, only need to sell a little a month, and it can last for many years. <>

2.Some stores have signed contracts with shopping malls for a long time and cannot leave.

Just like my neighbor, in addition to the high profit of a single product, or because the contract signed is relatively long, generally speaking, the mall will sign a contract with the tenant, and the longer the contract, the less money the tenant will pay each year, so my neighbor directly signed a 10-year contract with the mall at one time, so my neighbor can't leave in these 10 years, so this is also one of the reasons. <>

3.Some stores aren't really profitable**.

When I was visiting the mall, I found that there were almost no people in a store, this store mainly sells furniture, and this store is very small, and later I learned that this store is mainly used for exhibitions, and after the guests come, let the guests take a look, and then there are other people who will take the guests to the real store, so these stores are just equivalent to doing exhibitions, and they are not real stores, not real profits**.

All in all, I think the reason why there are many stores in the mall that are very low in popularity, but they can still last for many years, on the one hand, it may be that the contract signed is relatively long, and the owner of the store cannot leave, on the other hand, it may be because the profit is relatively high, so it can last for many years, and of course, it may be just used as a façade to achieve the role of promoting the brand.

Personally, I think this situation is relatively normal, although their popularity is relatively low, but they still have a lot of customers, they can still make money, so they have persisted.

Personally, I think that the profits of these shopping malls may be relatively high, as long as you can make a dozen orders of business a year, you can make a lot of money.

It may be that the profit is very high plus the subsidies given by the manufacturers and the subsidies given by the shopping malls, so it can last so long.

Because what they sell is expensive! The profit is also high! Generally, it is not open for half a year, and it is open for half a year!

1. The epidemic is not over yet, and there are naturally fewer people who go out to play against the risk.

2. The commercial plaza is just like that, and there are fewer people who go naturally without freshness after one or two trips.

3. There are a lot of housing loans, car loans, and Huabei, so I only dare to go shopping in Pinduoduo, and I don't dare to spend a lot in shopping malls.

4. Now mobile phones and computers are people's best partners, and it is people's daily life to put on a comfortable posture at home and lie down and watch Douyin dramas.

There's a reason shopping malls in big cities feel less and less populated. The general large-scale shopping malls basically belong to the middle and high-end consumption level, and have certain geographical advantages. In recent years, rents and employee wages have been continuous, resulting in continuous price increases, which has discouraged many people.

In fact, we found that the food, entertainment, and shopping in some shopping malls are not cheap, and at the same time, the vacancy rate of shops in shopping malls is also very high, and many shops have been vacant for a long time, which is difficult to absorb popularity.

It's a good thing to get better and better, but commercial plazas are now on a large scale. And it belongs to the epidemic period, very few people go to play, so it is useless to say that things are much better! In addition to garbage bags, toilet paper.

Now the commercial plaza is getting better and better, but there are fewer and fewer people going to play, that is because the price is too high, and many people can't afford it, so they don't go to play.

Now the consumption is too high, they are all busy all day, and they have eaten, drunk and played to earn some money, so why bother to earn so much money?

Because there are so many commercial plazas these days, and they're all the same.

First, this year, affected by the repeated epidemics, many cities have adopted strict epidemic prevention measures, and many citizens have been locked down at home for several months, even if they want to go out to shop and consume, there is no such possibility, and they can only maintain the most basic living needs through the distribution of relief materials and some goods online. Therefore, affected by the epidemic in the first half of the year, residents' consumption demand fell to the freezing point.

In the second half of the year, many companies began to lay off employees and reduce salaries due to poor efficiency. Many workers are afraid that they will be unemployed at home in the future and have no income**. So, he began to save money and save the money in the bank in case he needed to fight.

Obviously, now that ordinary people are reluctant to consume, the demand for consumer market has shrunk sharply, and it is not surprising that some people feel that business is becoming more and more difficult.

Second, the competition in the industry is fierce, and of course it will be more and more difficult to do business. At present, private capital is not allowed to set foot in some lucrative monopoly industries in China. For example, tobacco, petroleum, telecommunications, electricity, finance and other industries, and it is often some traditional industries that allow private capital to get involved.

As a result, everyone is crowded into traditional industries to make money, and more and more people are entering, and finally these industries are in a state of overcapacity. Therefore, it is not difficult to understand that all walks of life will find it difficult to do business.

Third, e-commerce has a greater impact on physical enterprises. Nowadays, many young people like to spend online and are reluctant to go shopping, which is mainly due to online shopping** cheap and can be delivered to your home. Shopping in physical stores is not only more expensive, but it is difficult for customers to exchange or return goods.

Nowadays, a large part of the business of physical stores has been snatched away by e-commerce, live streaming, etc., so physical stores will find it more and more difficult to do business.