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Why is the private butler market booming in China?
Sino-foreign Management: What are the special features of China's high-net-worth individuals in terms of their living needs? Why is there a rise in personal butlers?
Yu Yang: First of all, the needs of this group have four common characteristics, that is, "high taste, personalization, personalization, and customization". They pursue a higher quality of life, and they have more access to high-end, customized products and services, both at work and in life.
For example: high-end membership club consumption, high-end art investment, private butler service, etc.
Second, China's high-net-worth individuals are getting younger and younger, and they are more educated, and some of them are second- or third-generation inheritors. Most of them have the experience of studying, living and growing up in developed countries in Europe and the United States. Therefore, it is easier to accept the more mature private butler service concept abroad.
As an imported product from France, the private butler has a history of four to five hundred years, and entered China in 1996-1997, which is still a relatively new thing.
Thirdly, in addition to pursuing a high-quality life, high-net-worth individuals pursue "expensive" after having "wealth", which is an aristocratic lifestyle. Then, one of the ways to truly experience the aristocratic lifestyle is to enjoy the high-end service of a personal butler, which can better reflect their aristocratic status and taste.
Finally, young high-net-worth groups grow their wealth differently than older generations. Their wealth grows faster, and they will devote more time to work and career, so they don't have much time and energy to focus on life or taking care of their family, so hiring a personal butler has gradually become a necessity for them.
Chinese and foreign management": In China's feudal society, many mansions and nobles had housekeepers. Why is it that today's personal butlers are imported from Europe?
Yu Yang: Housekeepers did appear relatively early in China, but we are lacking in the cultural inheritance of private housekeepers, and we lack a relatively complete and systematic theoretical system and practical norms for the profession of private housekeepers. The Western private butler has a complete set of professional standards and norms, and has a perfect training system, which is a standardized profession.
Therefore, we say that professional personal butlers originated in France, arose in England, and originated in the United States. "Living like a nobleman" is the pursuit of many nouveau riche, which is also a major driving force for the introduction and promotion of the profession of "personal butler" in China.
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There are many, many different professions in the world, and each profession needs someone to experiment, what is this profession, so what does the profession of housekeeper we talk about today? In the concentration of college admissions. Why is there such a profession as a housekeeper?
So in fact, we all know that the housekeeper is actually a housekeeper, a task in charge of everything in the house, that is to say, the housekeeper has the absolute right to speak. So, what exactly does this butler's business do? What exactly is its prospect?
Let's take a look.
So in fact, the housekeeper, but also with the reform and opening up, our economic development, and then get rich first that part of the high-end people, he began to pursue a higher quality in life, need a more advanced service, then there will be a personal butler, senior butler and private jet business butler, he will arrange all your itinerary, that is to say, similar to a personal assistant, then the housekeeper, Customized high-end professional positions such as senior housekeepers in clubs and clubs are also constantly appearing in various industries, to put it bluntly, it is a senior personal assistant. Whatever your employer has assigned you to do, you have to accomplish.
Then we all know that the housekeeper has some modern international etiquette, and also needs to have some knowledge of hotel management, as well as medical first aid, as well as basic courses such as culture, coffee, flower arrangement, nutrition, diet, and Mandarin. There are also some activities that have a higher quality of life, such as golf, bartending, yachting, jewelry appraisal, and so on. A compulsory course for students majoring in Advanced Housekeeping.
Because he has some security abilities for his conversation, identity, aesthetic psychology, public relations, medical protection, health and other majors. To put it bluntly, the so-called private butler is also a high-level nanny. You have to be responsible for your own affairs, and you have to follow your employers.
What do you think of the future of the housekeeper profession?
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1. Meal service items.
The housekeeper has to prepare a day's meals for the employer's family, eating is a big problem, and in order to make the employer's family eat reasonably, the housekeeper has to spend a lot of effort every day. On the one hand, it is necessary to take care of the tastes of different people, and on the other hand, it is necessary to meet the nutritional needs of customers.
2. Manage family life.
In this regard, the housekeeper should arrange people to clean each room every day, and play a role in beautifying the environment through flower arrangement, household utensils, etc.
3. Plan your employer's life.
The home steward reminds the employer to do physical activity. Proper physical exercise can help employers get strong fitness, and the family housekeeper scientifically arranges the employer's exercise time and exercise programs.
4. Arrange leisure life for the family.
The family housekeeper should reasonably arrange the entertainment activities of the employer's family. For employers and families, entertainment is an indispensable project, everyone's favorite entertainment activities are different, which also poses a big problem for the family housekeeper, a smart family housekeeper, can always find out the employer's interests, do what they like.
5. Pick up and drop off guests at home.
The housekeeper is the ones who greet and see off the guests for the employer. For a large family, the comings and goings of guests are indispensable, and the family housekeeper is responsible for welcoming and sending guests to the house.
6. Arrange the owner's work and rest time.
This is especially true for children, who have to lull them to sleep in the dead of night.
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The work of the personal butler: Every morning, before the master wakes up, the housekeeper should do at least three things: 1. Arrange personnel to prepare the host's nutritious breakfast.
2. Set up the seats in the direction of the TV and tune the program to the host's favorite channel. 3. According to the master's work arrangement today, match several sets of clothes for him to choose. When sending the master to the door, arrange and report the things explained by the master, so that the owner can rest assured.
However, the personal butlers are not alone, they have an elite team of senior nannies, senior chefs, senior gardeners, senior health nurses and other family service personnel, all under strict supervision. The personal housekeeper must strictly follow certain rules and standards to lead the people, assign work, supervise and accept the work, so that the daily affairs of the family can be carried out reasonably and effectively.
It is difficult for a private butler to make a huge house run well without extremely high quality and rich knowledge of life. At present, the practitioners of private butlers in the market are highly trained to have such a high quality
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1. The personal housekeeper should arrange personnel to prepare the host's nutritious breakfast before the host gets up.
3. Arrange several sets of suitable clothes for the owner to choose according to the owner's work schedule.
4. Send the master to the door before the master wants to go to work, and arrange the things explained by the master properly and report to the master in time.
Second, the team of personal butlers.
Generally speaking, butlers are not alone, they will have a perfect elite team under them, and the members of this group include senior nannies, senior chefs, senior gardeners, senior health nurses, etc. The role of a private housekeeper and a housekeeping nanny is different, the housekeeper is to personally explain the things to all the masters, while the personal housekeeper is to assign the task perfectly and command it perfectly. The personal butler strictly follows certain rules and standards to direct all the personnel, supervision and acceptance work, so that the daily affairs that need to be done according to the master can be carried out reasonably and effectively.
If the private housekeeper does not have a very high quality and rich knowledge of life, it is very difficult to be qualified for this position, so the practitioners of this profession have undergone relatively strict training, and the salary will naturally be relatively high.
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A personal butler can help the owner manage their finances and even take care of the company's business. Many property companies in China will provide personalized services on top of regular management, and all non-private affairs of the owner can be handed over to the apartment housekeeper. "The desire to live like an aristocrat is being born in the hearts of more wealthy owners.
Scholars engaged in business research have concluded: "This may be the direct impetus for the introduction and promotion of the profession of 'personal butler' in China."
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In the morning, before the master gets up, the personal butler needs to complete at least the following three things: instruct the nanny to prepare breakfast according to the master's physical condition, tune the TV set across the dining table to the owner's favorite newspaper program, and match several sets of clothes for the master to choose according to the master's work schedule today.
Now it has developed into an Internet secretary, also known as a housekeeper, who calls the first to get up early, comes to pick up clothes, helps run errands, etc., and is a housekeeper developed from the United States.
Life is exquisite. In fact, Xiao Li did some other things today, and when she sent the host to the door, she said: Several friends of the host who came to visit in the evening have been notified, and the banquet will start on time at 7 o'clock.
Of course, such a day cannot happen casually in ordinary Chinese families, and even in developed countries, such pomp and circumstance is still reserved for those at the top of the pyramid. The emergence of the private butler represents a luxurious lifestyle with cultural connotations in a sense.
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A personal butler is a highly desirable career.
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In modern society, people are getting busier and busier and often unable to balance their personal and professional lives, so a new profession of personal butler came into being. A personal butler is an efficient personal assistant who is able to provide clients with a comprehensive day-to-day management service, including a wide variety of daily activities, travel arrangements, family affairs, financial management, and more.
A personal butler needs to have not only a high degree of organizational and coordination skills, but also flexibility, creativity and a high degree of confidentiality. They need to provide services tailored to their needs and preferences, ensuring that they can enjoy the highest level of convenience and comfort.
The appeal of a career as a private butler is its variety and challenging. As each client's needs and requirements are different, a personal butler needs to constantly learn and adapt to different environments and cultures to ensure that the client's needs can be met. This challenge is very appealing to those who like a challenge and strive for excellence.
In addition, the pay for a career as a personal butler is also very attractive. Depending on the client's needs and requirements, the remuneration of a personal butler will vary. In some high-end markets, the pay of a private butler can even reach very high levels.
Overall, a personal butler is a very attractive profession. It requires not only a high degree of organization and coordination, but also flexibility and a high degree of confidentiality. It is a very attractive career for those who like a challenge and strive for excellence.
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1.Breakfast is arranged for the host's breakfast, and the host's appropriate clothes are chosen. Remind the host of the itinerary when going out, and take full care of the host's daily life.
2.Responsible for the daily affairs of the family, such as personnel arrangement, expense management, etc., and also responsible for daily procurement, external affairs.
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It mainly serves and manages the family affairs of the employer's home. Most of the work that a personal butler is responsible for is management, not only supervising and managing the domestic helper team, but also planning and managing the employer's administrative affairs, daily arrangements, and procurement of goods.
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The main contents of the personal butler service are as follows:
1. Meal service project: Prepare a day's meal for the employer to meet the nutritional needs of customers.
2. Health services: ensure the health and safety of the employer's area, and beautify the environment through flower arrangement, household utensils and other accessories.
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It was usually a manor, with gardeners, servants, cooks, etc., and the housekeeper was in charge of them, as well as the money.
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As long as the personal butler has everything about the house, he must be in control of everything in the house and be able to arrange it reasonably.
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There is no standard for this kind of thing, it depends on your needs, and both parties can agree on it.
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Of course, there are many ways and means, and for us, we need to fully integrate our actual needs. Then choose a way that suits you, so that you can help us deal with this matter better. I hope you can pay attention to it, because these things are really important to us, and only if we can really pay attention to them, we can better master this skill, so everyone must take it seriously.
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