What are the seven choices for opening a store location?

There is no precursor to the success or failure of a store than the location.

1. Open a store near the gathering point

A gathering point is a commercial location that can bring people together, such as a business center, KFC, or a supermarket.

A store is set up near the gathering point.

According to the nature of the customer source of the customer gathering point, the corresponding store is opened. When there are many students, they open shops for snacks and animations. There are many households and some daily necessities are operated. There are many migrant workers, and they open some cheap snack bars and simple food shops, such as noodles, rice bowls, and spicy hot.

2. The principle of marching on the right

In our country, we all walk or drive on the right** on the right, especially in the upstream stores, which often have priority access to consumers.

Principle of traveling on the right.

3. Meet the needs of consumers

Local consumers can open whatever they need. Local consumers are ordinary households, and the store should be able to meet their basic living needs, such as restaurants, supermarkets, and specialty snacks. Local consumers live in high-end communities, which can open some high-end tea houses and bars.

On the bar street, if you open a lingerie store, it is not quite in line with the psychology of consumers. On the restaurant street, you open a decoration material store, which does not meet the needs of consumers.

4. Consider the development of the next five years

In some places, the population or consumption potential has a strong growth potential, so it can be laid out in advance. For example, an office building is being built nearby, and you can engage in fast food restaurants or cafes, which meet the needs of leisure and business. A large steel mill is being built nearby, where you can open a 24-hour convenience store or make a late-night snack.

5. The principle of filling vacancies and the principle of brand street

On a comprehensive street, the category of the store should be relatively complete, if there is a lack of a store that meets the rigid needs, you can consider opening a store on the principle of filling the gap.

On the street with a single function, the store should converge, which is easy to form a brand street. Such as a street of clothing and a street of decoration.

6. Stay away from super opponents or match them

If there is a super brand clothing store nearby, such as Seven Wolves, then you should not make a ** brand with a slightly lower grade and similar price. You can consider doing a brand store to match the brand store. If there is a KFC nearby, you should not make a burger joint, but consider a Chinese restaurant.

7. Open a store in a place with a strong consumption environment

Passers-by ≠ consumers, and in an environment where there is no consumption atmosphere, they lack the motivation to consume. On the contrary, in an environment with a strong consumption environment, many people are infected, as if they are embarrassed if they don't spend some money.

The seven locations for opening a store are not selected

1. The door of the store is on the elevator and escalator.

Feng Shui says that "like to whirlwind, avoid rushing", if you enter the door and see the elevator, it is taboo. If it has been renovated like this, you can block the view of the elevator with something. In most large shopping malls, there are escalators.

Please note that do not put the escalator towards the door of the store, if such a pattern has been formed, it is necessary to use the shelves to cover as much as possible, so that customers do not see the escalator as soon as they enter the door, which is also the principle of "like to whirl, avoid rushing" in feng shui, otherwise customers stay for a short time, buy less and see more.

2. There should be no dirt in front of the door.

People prefer fresh and clean places, and feel that such places are more comfortable, so people will be disgusted when they see dirty places in front of the door. Even if there was a desire to purchase, there was no Yaxing in front of the door, which greatly affected the store's business.

3. Do not face anything outside the storefront.

If the front of the door of the store is facing evil objects, it will definitely damage the formation of prosperous feng shui. Evil objects are generally chimneys, toilets, funeral parlors, hospitals and other buildings that are easy to cause people's psychological discomfort.

4. Face the dead end.

If the gate faces a dead alley, the air flow will be blocked, not smooth, and will accumulate turbidity, which will have a negative impact on all aspects of fortune, and financial luck will also be easily blocked, and there is no way out.

5. Heaven slashes.

For homes, offices, and shops, it is a feng shui taboo. The so-called heavenly slashing refers to the gap between the two buildings facing the house or shop, and the wind blows through this gap to form the heavenly slash, which means that the evil qi of the heavenly wind is like an invisible knife slashing, and the main fortune is repeated.

6. Anti-bow road.

There is a reverse bow road in front of the store, which is a pattern of money coming and going, although the income is rich, the expenses are also greatly exceeding the budget, forming a situation of "there is money to make but no money left". The so-called anti-bow road is that the road in front of the store is shaped like a huge bow and arrow placed on the opposite side, rather than placed on one's own side, and the anti-bow road is not conducive to the formation of prosperous feng shui.

7. Road rushing. If the door of the store is facing a big road, or the store is located at the intersection of the T-shaped road, it is easy to be unstable and easy to move, which is not suitable for many industries.

1. In the basic business district area, such as large roads, railway tracks, railway viaducts, highway viaducts, Hezhou, etc., there are major obstacles, and may become a limited business district, and the influence of stores is unlikely to flow in from the surrounding areas.

2. Although it is a busy street, compared with the large-scale downtown street in the metropolitan area, there are fewer facilities, dining facilities, and entertainment facilities.

3. Although it is an office building, compared with large-scale office buildings in the metropolitan area, there are fewer office workers, and small-scale enterprises or regional office buildings are the mainstay.

4. Although it is a factory, compared with other large-scale factories, there are fewer office workers, and it is mainly a small-scale factory production.

5. Although it is a hospital, compared with large-scale hospitals in the metropolitan area, there are fewer office workers, and it is mainly a small-scale hospital.

6. Although it is a school, compared with large-scale schools in the metropolitan area, there are fewer office workers, and it is mainly a small-scale school.

7. There is no 24-hour company in the office building, there is no adjacent downtown street, and the ** office building is closed early, and the population at night is very small.

How to do the location positioning of the store is as follows:

1. Log in; 2. Click Register;

map, you can see the merchant at the bottom of the free label and click it.

3. Carry out certification;

The following window pops up, select the corresponding certification, and click Authenticate Now.

4. Enter the address;

5. Fill in the information;

Fill in the brand, industry, business hours, profile picture, fill in the contact person** and upload qualifications, business licenses and other relevant documents.

How to choose the location of the actual manuscript calendar store: do bump.

1. Choose a site at an intersection or a three-way intersection, where the store faces the street on both sides, which is the most ideal location. Such a store has increased the degree of attention, and can set up doors on both sides, so that customers can enter more conveniently, which is what we often call the golden horn double-storey store with gold horn and silver edge, which is a scarce resource, and it is decisive to take it when you meet it!

2. The face of the store should be oriented towards the direction of the main flow of customers as much as possible, which is better than the direction of the flow of customers.

3. In the pedestrian blocks (streets and alleys) frontage stores that are shops on both sides, choose the best location of the division point, for example, in a row of stores with the same pattern and area, do not choose the store at the most two ends (except convenience stores), and do not choose the store in the middle, you should choose the second and third stores at the two ends to the store near the side in the middle.

4. The entrance is the main road, more than four lanes in both directions, there is a separation zone in the middle, it is inconvenient to cross the road, more than 50 meters away from the intersection, the traffic speed is relatively fast and can not be parked, the sidewalk at the door is too wide (more than 5 meters), or too narrow (less than 2 meters), it will affect the source of customers of the restaurant, and the traffic convenience is low, so it is not recommended to choose.

If there is a certain scale of residential group or commercial area behind the store, it can also make up for this shortcoming, optional.